Director of Marketing and Communications in Poole, Dorset

We have an exciting position available for aDirector of Marketing and Communications on a full-time, permanent basis. In return,you will receive a competitive salary of £50,537 to £60,829 per annum. As of August 2025, this role will benefit from a 3% pay award and the salary will rise £52,054 to £62,152 per annum.

At Bournemouth & Poole College our staff are passionate and committed to achieve the very best outcomes for our students – we transform lives. We recognise and value our people as our most important asset in achieving each of the strategic outcomes within our College\’s Strategic Plan. We believe it is through our people that an excellent student experience will be delivered, and this will have a positive impact in our local community. We value inclusion and we are committed to the promotion of equality, diversity, and inclusion, ensuring we have a diverse, skilled, and motivated workforce who are empowered and engaged. This makes our College a unique, vibrant and rewarding place to work.

The Director of Marketing and Communications Role:

As our Director of Marketing and Communications, you will be responsible for developing and implementing marketing and communications strategy that drives student recruitment, enhances the College\’s reputation and strengthens engagement with key stakeholders. This role will lead the marketing and communications team in the delivery of impactful campaigns across digital, print and events to support the College\’s vision and strategic goals

Responsibilities as our Director of Marketing and Communications will include:

• Develop and implement the College\’s marketing and communications strategy aligned with its strategic priorities
• Lead on the development of the brand, ensuring consistent core messaging, values and tone; tailored to the needs of our audience segments
• Provide strategic marketing advice to senior leadership and other stakeholders
• Manage the marketing and communications budget, ensuring value for money and return on investment
• Use data and insights to target key demographics and enhance recruitment strategies
• Lead, plan and deliver innovative marketing campaigns and events to support student recruitment across all course offerings
• Develop relationships with community organisations, key advocates and employers to drive enrolment
• Act as the College\’s main contact for media relations, ensuring that all press releases and responses to media inquiries are of the highest quality
• Lead the creation of compelling content, including prospectuses, newsletters, case studies and visual assets
• Coordinate internal communications to ensure staff are informed of key developments and initiatives
• Lead and manage the marketing and communications team, fostering a culture of innovation and collaboration
• Oversee team development and performance through regular appraisals, training and mentoring
• Ensure effective delegation and delivery of projects, ensuring deadlines and KPIs are met
• Oversee the development of a relevant and current digital marketing strategy that keeps pace with technological advances, including the college website, email campaigns, and social media platforms
• Analyse the effectiveness of marketing campaigns to support student recruitment and provide regular reports to senior leadership
• Use data analytics to inform decision-making and improve marketing outcomes

As our Director of Marketing and Communications, you\’ll ideally have:

• Demonstrably high levels of literacy
• Ability to use Mathematics as applicable to the role, for example data analysis
• A degree level qualification in Marketing and Communications or a related field or the equivalent professional experience
• Proven experience in marketing and communications in values driven marketing
• Experience in leadership of diverse teams
• Experience in steering a department within a large organization
• Experience of successfully working with diverse communities and stakeholders
• Expertise in digital marketing, including SEO, PPC and social media

Benefits you will receive:

As a member of the management team at Bournemouth & Poole College you can expect to receive a market rate salary and excellent benefits including:

• 36.5 days annual leave plus bank holidays
• Up to 4 days leave during the Christmas closure period
• Access to Discount Schemes at multiple retailers
• Pension options

If you feel you are the right candidate for this Director of Marketing and Communications role,then please click ‘apply\’ now!

Closing date 22nd August 2025.

Applications may close before the deadline, so please apply early to avoid disappointment.

Interviews will be held on Friday 29th August 2025

The College is committed to safeguarding and promoting the welfare of children, young people and vulnerable adults, and expects all staff to share this commitment. The successful applicant will be required to undertake appropriate safeguarding checks which includes an enhanced DBS check as well as providing proof of right to work in the UK.