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- Tasks: Lead innovative AV strategies for top clients and deliver impactful campaigns.
- Company: Join Bountiful Cow, a dynamic agency with an entrepreneurial spirit.
- Benefits: Enjoy 27 days holiday, private medical insurance, and flexible working options.
- Why this job: Make a real difference in the media landscape while growing your career.
- Qualifications: Experience in AV planning and a passion for creative solutions.
- Other info: Be part of a supportive team that values transparency and innovation.
The predicted salary is between 36000 - 60000 £ per year.
Our AV unit sits within the wider activation team. As a team, we’re committed to delivering forward-facing, outcomes-based AV campaigns that enable our clients to get the most from their investment.
We are looking for an AV Account Director to drive the AV strategy across our biggest and newest clients, including BetVictor Group, Vinarchy, People’s Pension, Numan and Clearpay. Our entrepreneurial spirit allows you to get out what you put in. We understand the importance of innovation and pride ourselves on doing things differently.
Working at Bountiful Cow is fast paced. Your days will be intense and varied, but here’s what we’d expect from you:
Your key responsibilities are:
- Client Delivery
- Work closely with internal teams to deliver strong and clear AV recommendations, reports and campaign analysis
- Use media planning and buying products, tools and services to deliver best-in-class AV campaigns
- Guide the medium/long-term AV strategy for clients
- Be a trusted expert, comfortable at presenting to experienced clients
- Be in control of Audits/PRIP delivery
- Use negotiation skills to trade on a regular basis
- Manage day-to-day optimization of performance campaigns
- Help in making us known for Relative Advantage.
- Set the bar for quality – don’t let anything you touch leave the building unless it’s excellent.
- Embody Relative Advantage and our three values – No Sacred Cows, Don’t Follow The Herd and No Bullsh*t.
- Support and guide junior team members of the team
About Bountiful Cow
We are a growing team of 30 based in Covent Garden, London, managing £60 million in billings from clients such as BVGroup, The Telegraph, Clearpay, Rana Pasta, Numan, and Haier/Hoover. We are an independent challenger business offering clients media, creative, and strategic services to fuel their business growth with Relative Advantage™.
Relative Advantage™ is our agency proposition and how we do things differently. It’s about daring to defy the conventional norms of growth within our clients’ categories and finding the clear space to stand out by outsmarting, rather than simply outspending, the competition. It’s about punching well above our weight and finding opportunity in unconventional places.
Our transparency enables us to do this. We are fully transparent, making money only from our clients, which means freedom for our teams to plan and buy in the interest of our clients while remaining highly competitive in the market.
We provide our clients with all the benefits of a smaller agency combined with those of a larger agency, thanks to our ownership by the7stars group. As part of the7stars group, we have access to shared services, providing our clients with specialist expertise beyond the size of our agency, including Partnerships, Production, Trading, Ad-tech, Data Analysis, and an IPA effectiveness-accredited team.
Our Values
- No Sacred Cows – Challenge received wisdom. Re-evaluate everything, constantly. Nothing is off the table.
- Don’t Follow The Herd – We’re here to do things differently to the way everyone else does it. Stand out to succeed or risk the danger of being indifferent.
- No Bullsh*t – Always tell the truth, even if it’s inconvenient. Don’t shy away from complexity (but don’t overcomplicate).
About You
You get excited by the solution, have ideas to share and are passionate about the ability to make a real difference to businesses. You have a background in media and see it as a part of the overall solution. You’re committed to delivering excellent value and service to clients.
What you need to know
Skills you will need:
- Prior experience in planning TV, VOD, online video, radio and cinema for a variety of clients
- Ability to deliver detailed TV plans, understanding how to plan across different audiences, second lengths and months
- A deep knowledge of the AV landscape, understanding emerging trends and how this impacts AV strategy
- Confident talking to clients about all elements of the modern AV landscape
- Ability to think strategically and look for creative solutions to briefs
- Experience in auditing AV campaigns & managing audit trackers
- Strong numeracy skills, attention to detail and time management
- Experience with TV attribution and reporting, buying & delivering to audited guarantees
- Excellent written & verbal communication skills
- Ability to think beyond the TV and radio “spot”
- Experience building decks in PowerPoint and presenting to clients
- Personable and able to build relationships with clients, media owners, and internal teams
What does it mean to work here?
Bountiful Cow is a unique place to work. It’s the best of both worlds. We have all the genuine autonomy, agility and creativity of a small business coupled with all the benefits of being part of the UK’s biggest independent agency group – the transparency and clout in both pricing and innovation with media owners as well as the personal benefits, training, and career development.
Our Benefits
- 27 days holiday (increasing by 1 day with each year of service up to 30 days)
- Discretionary Summer profit share bonus and Christmas bonus
- Private Medical Insurance (Vitality) & medical cashback plan (Medicash)
- Life Assurance & Critical Illness cover
- Choice of 5 gyms
- Employee assistance programme & wellbeing support
- Season ticket loan
- Enhanced family friendly package, including enhanced pay & extended leave, Gousto box once the baby arrives & access to coaching
- Royal London pension (includes 8% employer contribution up to £35k)
- Flexible working with 3 days p/w in our brand new office
AV Account Director in London employer: Bountiful Cow
Contact Detail:
Bountiful Cow Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land AV Account Director in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Prepare for interviews by researching the company and its clients. Understand their AV strategies and think about how you can contribute to their goals. This will not only impress them but also help you feel more confident when discussing your ideas.
✨Tip Number 3
Showcase your creativity! When you get the chance to present your ideas, make sure to highlight your unique approach to AV campaigns. Use visuals and examples to demonstrate how you can bring Relative Advantage to life for their clients.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in being part of our team at Bountiful Cow. Let’s make some waves together!
We think you need these skills to ace AV Account Director in London
Some tips for your application 🫡
Be Authentic: When you're writing your application, let your personality shine through! We want to see the real you, so don’t be afraid to show your passion for AV and how you can bring something unique to our team.
Tailor Your Application: Make sure to customise your application to reflect the specific skills and experiences that match the AV Account Director role. Highlight your media planning experience and any innovative strategies you've implemented in the past.
Showcase Your Achievements: Don’t just list your responsibilities; share your successes! Use concrete examples of how you've driven results in previous roles, especially in AV campaigns. Numbers and outcomes speak volumes!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity with Bountiful Cow!
How to prepare for a job interview at Bountiful Cow
✨Know Your AV Landscape
Before the interview, brush up on your knowledge of the AV landscape. Understand the latest trends and how they impact strategy. Be ready to discuss how you can leverage this knowledge for clients like BetVictor Group and Clearpay.
✨Showcase Your Strategic Thinking
Prepare examples that demonstrate your ability to think strategically. Think about past campaigns you've worked on and how you approached them creatively. This will show that you can deliver innovative solutions, aligning with the company's value of 'No Sacred Cows'.
✨Master the Art of Presentation
Since you'll be presenting to experienced clients, practice your presentation skills. Create a mock deck in PowerPoint and rehearse explaining your ideas clearly and confidently. This will help you embody the 'No Bullsh*t' value by communicating effectively.
✨Be Ready to Discuss Client Delivery
Think about how you've successfully managed client relationships in the past. Be prepared to discuss how you would deliver strong AV recommendations and reports. Highlight your experience with media planning tools and how they can benefit the agency's clients.