Insight Account Director

We are a growing team of 35, based in Covent Garden, London, managing £60 million in billings from clients such as BVGroup, The Telegraph, Clearpay, Rana Pasta, Numan, and Haier/Hoover. We are an independent challenger business offering clients media, creative, and strategic services to fuel their business growth with Relative Advantage. Relative Advantage is our agency proposition and how we do things differently. It’s about daring to defy the conventional norms of growth within our clients’ categories and finding the clear space to stand out by outsmarting, rather than simply outspending, the competition. Our transparency enables us to do this. We are fully transparent, making money only from our clients, which means freedom for our teams to plan and buy in the interest of our clients while remaining highly competitive in the market.

We provide our clients with all the benefits of a smaller agency combined with those of a larger agency, thanks to our ownership by the7stars group. As part of the7stars group, we have access to shared services, providing our clients with specialist expertise beyond the size of our agency, including Partnerships, Production, Trading, Ad-tech, Data Analysis, and an IPA effectiveness-accredited team.

OUR VALUES:

• No Sacred Cows – Challenge received wisdom. Re-evaluate everything, constantly. Nothing is off the table.
• Don’t Follow The Herd – We’re here to do things differently to the way everyone else does it. Stand out to succeed or risk the danger of being indifferent.
• No Bullshit – Always tell the truth, even if it’s inconvenient. Don’t shy away from complexity (but don’t overcomplicate).

ABOUT YOU

You are curious, commercially minded and excited by the power of insight to make a real difference to businesses. You have a background in insight, media research/effectiveness, and see insight as a core part of the wider media, strategy and growth solution. You are comfortable working with complexity, confident challenging received wisdom and committed to delivering excellent value and service to clients.

WHAT YOU’RE HERE TO DO

Our Insight & Effectiveness team sits at the heart of how we help clients find Relative Advantage. We use research, data, measurement and audience understanding to inform better decisions, sharper strategy and more effective media investment. Our entrepreneurial spirit allows you to get out what you put in. We understand the importance of curiosity, clarity and innovation, and pride ourselves on doing things differently; whether that means challenging a brief, finding a sharper way to measure success or turning complex evidence into a clear recommendation. Working at Bountiful Cow is fast paced. Your days will be varied and rewarding.

YOUR KEY RESPONSIBILITIES ARE:

• Client Delivery: Work closely with client teams, strategy, planning and activation specialists to deliver clear insight, measurement and effectiveness recommendations.
• Lead the design, management and interpretation of research projects, including brand tracking/uplift studies, audience profiling, segmentation, creative testing, concept testing and campaign evaluation.
• Guide the medium- and long-term insight agenda for clients, helping them understand their audiences, categories, competitors and opportunities for growth.
• Be a trusted expert, comfortable presenting evidence, implications and recommendations to experienced clients.
• Help inform measurement frameworks that connect media activity to brand and business outcomes.
• Turn complex data and research findings into compelling stories, clear recommendations and practical next steps.
• Manage day-to-day delivery across insight projects, including briefs, suppliers, timelines, outputs and quality control.

Agency

• Help make us known for Relative Advantage.
• Set the bar for quality – don’t let anything you touch leave the building unless it’s excellent.
• Embody Relative Advantage and our three values – No Sacred Cows, Don’t Follow The Herd and No Bullshit.
• Support and guide junior team members.

WHAT YOU NEED TO KNOW

Skills you will need:

• Prior experience in media research, audience insight, and measurement across a variety of clients and categories.
• A strong understanding of how insight can inform media strategy, planning, creative development and business decision-making.
• Experience designing, managing and interpreting quantitative and qualitative research, including surveys, audience profiling, segmentation, brand tracking, creative evaluation and concept testing.
• Experience contributing to new business pitches and growth opportunities by shaping insight-led responses, identifying revenue opportunities and helping demonstrate the value of Insight & Effectiveness.
• High confidence using industry and proprietary insight tools, such as TGI, IPA TouchPoints, YouGov Brand Index, social listening, survey platforms and other audience or market data sources.
• Strong numeracy, analytical rigour and attention to detail, with the ability to turn data into clear, commercially useful recommendations.
• Ability to think strategically, challenge received wisdom and identify creative solutions to client briefs.
• An interest in people, culture and behavioural science, with the ability to use human understanding to explain what people think, feel and do.
• Experience using survey and social, or other data, to inform measurement approaches, uplift studies, campaign analysis and effectiveness reporting.
• Excellent written and verbal communication skills, including the ability to simplify complex findings and present confidently to clients and internal teams.
• Experience building compelling PowerPoint decks, reports and narratives that move from evidence to implication to action.
• Personable and able to build strong relationships with clients, internal teams, research partners and data suppliers.

WHAT DOES IT MEAN TO WORK HERE?

Bountiful Cow is a unique place to work. It’s the best of both worlds. We have all the genuine autonomy, agility and creativity of a small business coupled with all the benefits of being part of the UK’s biggest independent agency group – the transparency and clout in both pricing and innovation with media owners as well as the personal benefits, training, and career development.

OUR BENEFITS:

• 27 days holiday (increasing by 1 day with each year of service up to 30 days).
• Discretionary Summer profit share bonus and Christmas bonus.
• Private Medical Insurance (Vitality) & medical cashback plan (Medicash).
• Life Assurance & Critical Illness cover.
• Choice of 5 gyms.
• Employee assistance programme & wellbeing support.
• Season ticket loan.
• Enhanced family friendly package, including enhanced pay & extended leave, Gousto box once the baby arrives & access to coaching.
• Royal London pension (includes 8% employer contribution up to £35k).
• Learning & development including 5 Learning Days to take each year.
• Flexible working with 3 days p/w in our brand new office.