Digital Performance Director

The role involves supporting the Head of Digital in developing Bountiful Cow’s digital performance team and product offering from the ground up. You will be pivotal in shaping and developing a “Relative Advantage” performance media service that drives short-term performance, supports long-term growth ambitions, and delivers business results. This is an opportunity to build the performance media service/product for a modern marketing approach.

We’re looking for a strategic thinker who is driven by data, not afraid of innovation, and can ensure all digital activities are aligned with clients’ objectives. You’ll lead both strategically and operationally while overseeing the execution of integrated media campaigns.

You will spearhead best-in-class performance media strategy, automation, and implementation across Paid Search and/or Paid Social & Digital Display. You will work with other digital leads in the agency and the wider the7stars group to build a best-in-class performance team.

You will work autonomously as well as collaboratively with both junior and senior team members. You will contribute to and lead department workstreams while playing a key part in developing our internal processes and professional output, identifying areas of improvement and delivering solutions.

You will drive best practice across the agency while building, developing, and mentoring a talented performance team. Bountiful Cow is growing fast, and we envisage that a strong differentiated performance business will drive significant incremental business growth in this space over 2025/26.

This is a fantastic opportunity for a senior media activation specialist to make the next step in their career.

Agency Responsibility:

• Champion multi-platform performance media strategy within the agency.
• Define and shape the agency’s holistic performance media product.
• Work with activation leads to identify new media opportunities that drive tangible performance outcomes.
• Help planning teams identify performance opportunities for clients through holistic measurement.
• Develop methods of forecasting holistic performance media outcomes across multiple channels.
• Connect PPC, SEO, Retail Media, Social and Programmatic performance.
• Foster a culture of continual testing and optimisation.
• Contribute to performance new business pitches.
• Keep clients and the rest of the business updated on the latest performance marketing platform developments.
• Ensure efficient onboarding of new clients.

Client Responsibility:

• Audit clients’ performance media activities across platforms.
• Conduct insightful analysis of clients’ performance activity.
• Take responsibility for the strategic direction of performance marketing for key clients.
• Develop relationships with key senior clients.

Team Responsibility:

• Build, manage, and lead the BC digital performance team.

Desired experience:

• Evidence of supporting exceptional performance through solid analysis and execution.
• Experience using Google Ads and Microsoft Advertising; SA360 platforms experience is essential.
• Experience using Meta and other social platforms.
• A thorough understanding of measurement, analytics, and attribution.
• Passion for delivering innovation and award-winning work.
• Proven ability to work collaboratively within a team.
• Self-motivated and proactive with the ability to take ownership of tasks.
• Good experience in 3rd party tracking & analytics solutions.
• Previous client-facing media agency experience.
• Knowledge of running Google shopping campaigns.

Our values:

• No Sacred Cows – Challenge received wisdom.
• Don’t Follow The Herd – We’re here to do things differently.
• No Bullsh*t – Always tell the truth.

Benefits:

• 27 days holiday, extra days for years of service.
• Flexible & hybrid working (3 days per week in the office).
• Work from anywhere for up to 2 weeks of the year.
• Free breakfast.
• Personal finance advice.
• Discretionary summer profit share bonus and Christmas bonus.
• Private Medical Insurance.
• Choice of 5 gyms.
• Season ticket loan.
• Cycle to work scheme & Techscheme.
• Life Assurance, critical illness cover & income protection.
• Enhanced family-friendly policies.
• Royal London pension (8% employer contributions up to £35k, 5% thereafter).
• Employee assistance programme & MHFA trained colleagues.

Bountiful Cow is committed to creating a diverse environment where employees feel empowered to share different ideas, perspectives, and experiences in a collaborative and creative work environment. Equality and inclusion are at the heart of our culture.