Push and Email Specialist

We are currently recruiting for an Email and Push Marketing Specialist to join our Marketing – Member Value team at Boundless. Boundless is a not-for-profit provider of member benefits. We are one of the UKs largest public sector and civil service clubs. We give back to those who give most to society by providing money-saving deals, events and perks to help members get the most from their free time.

What's involved?

Purpose of the role

This is a senior-level, hands-on strategic role for someone who loves to challenge the status quo, bring fresh ideas and take full ownership of the email and push channels – from re-developing the strategy to executing, optimising and measuring campaigns. As our Email and Push Marketing Specialist, you will own the end-to-end channels, providing strategic direction, influencing cross-functional teams, and delivering high-quality, data-driven communications that drive measurable results. You'll foster a test-and-learn culture, introduce new capabilities such as dynamic content and personalisation, and continuously improve the member experience.

You will work closely with the Member Value team and wider business stakeholders, providing guidance, expertise, and influence to ensure all campaigns are on brand, strategically aligned, and optimised for engagement.

Main responsibilities

• Strategy and Planning
  • Partner with the Senior Marketing Manager to define the strategic vision for email and push communications.
  • Plan, coordinate and oversee all automated, BAU, and ad-hoc campaigns (newsletters, community updates, events, cross-sell opportunities, and retention activity).
  • Manage the central email and push calendar, balancing business priorities with member engagement, preferences and lifecycle stages.
  • Collaborate cross-functionally to ensure campaigns are cohesive, on-brand, and designed to maximise member experience.
  • Dotted-line collaboration with Analytics for segmentation, reporting and performance insights.
• Build, design and delivery
  • Serve as the internal Dynamics 365 Real-Time Marketing expert: setup, deployment, troubleshooting, and optimisation.
  • Guide and support Marketing executives in building high-quality campaigns and templates.
  • Design, build and optimise automated journey flows and event triggers to drive engagement and relevance.
  • Ensure all campaigns meet accessibility, mobile-first and brand standards.
  • Collaborate with design/production teams for campaign asset development.
  • Identify opportunities to enhance platform capabilities and boost campaign performance.
• Audience targeting and segmentation
  • Translate member insights into actionable audience targeting and personalised campaigns.
  • Develop and maintain a robust CRM segmentation and targeting strategy, in collaboration with Analytics.
  • Maintain compliant use of member data, managing consent, preferences, suppression and unsubscribe processes.
• Testing, Reporting and Optimisation
  • Lead structured A/B and multivariate testing across creative, subject lines, CTAs, timings and segmentation.
  • Analyse campaign and journey performance, providing actionable recommendations to Senior Marketing Manager.
  • Maintain a repository of test results, learnings, and best practices for continuous improvement.
  • Monitor deliverability, inbox placement and push engagement, resolving issues proactively.
  • Keep up to date with industry trends, emerging channel capabilities and best practice.

What will make you successful?

You will have:

• Proven experience in email and push campaign management, preferably in a membership or customer lifecycle environment.
• Hands-on experience with Dynamics 365 Real-Time Marketing or similar ESP platforms.
• Strong knowledge of automation, journey flows, triggers, and segmentation.
• Solid understanding of GDPR, data privacy, deliverability, and consent management.
• Strong analytical skills; ability to translate data into actionable insights.
• Experience with A/B and multivariate testing, campaign optimisation, and performance reporting.
• Excellent organisational skills, with the ability to manage multiple campaigns simultaneously and meet deadlines.
• Strong collaboration skills with the ability to work effectively across internal departments and with external partners.

Desirable

• Passionate about customer engagement and building meaningful relationships through email and push.
• Curious, data-driven and comfortable experimenting to find what works best.
• Collaborative and confident, able to influence cross-functional teams and guide colleagues without direct reports.
• Strong attention to detail with an eye for design, content and technical quality.