Planning Performance and Analysis Lead

We are a performance marketing team specialising in crafting industry-leading campaigns and creative strategies for complex brands, proudly operating as part of Boulder Creative Studios. Our work spans media planning, channel strategies, audience targeting, and creative excellence, allowing us to deliver both standalone paid media projects and integrated campaigns. This dynamic approach ensures that no two projects are the same, and our scope extends far beyond traditional paid media. Since our inception, our mission has been to provide forward-thinking businesses with a partner who truly understands and cares about their world. Our \”secret sauce\” lies in blending smart media planning and implementation with the capabilities of a world-class motion production studio. This unique combination allows us to continually innovate in storytelling, proving that high-quality creative output and cost-efficiency can go hand in hand. We are a close-knit group of kind, creative individuals who value collaboration and foster an environment that supports personal and professional growth. In 2024, we were proud to be recognized as a Sunday Times Best Place to Work . Along with this accolade, we offer a competitive benefits package designed to reward and inspire our team, details of which are available upon request. Meaningful Work: Collaborate on projects that help shape the future of industries that are transforming the world. Work on campaigns and content that not only elevate brands but also contribute to a better, more connected, and more innovative world. Be part of a passionate, award-winning team of creatives who are driven by the desire to push the boundaries of what’s possible. From our motion studio to our strategy and design teams, we work as one cohesive unit to deliver outstanding results. Creative Innovation: Leverage new technologies, tools, and platforms to produce ground breaking work that sets trends, rather than follows them. Growth Opportunities: Work in a fast-paced, collaborative environment where you will be given the opportunity to grow, experiment, and lead the development of world-class creative work. As well as working with world leading brands, we are also constantly innovating and creating our own technology start-ups too. Competitive salary and benefits package. Opportunities for professional growth and development. Collaborative and inclusive work culture. Work with a dynamic and innovative team passionate about performance marketing. We are seeking an experienced and results-driven Performance Manager with a strong background in Paid Social Advertising to join our dynamic performance marketing team in a growing creative agency. In this role, you will oversee and optimise our paid social media campaigns for a wide range of clients, driving performance through data-driven insights and strategies across various platforms including Meta, TikTok, Reddit, LinkedIn, and more. As this is a mid-level performance manager role, the spread of responsibilities will also will cover paid search as well, with this is expected to be around 30% of your workload. Lead the strategy, planning, and execution of paid social media campaigns across key platforms. Support with management and changes to search engine advertising across high spend Google Ads accounts Define campaign goals and create plans to meet client objectives, including customer acquisition, lead generation, and brand awareness. Oversee budget allocation and bidding strategies, ensuring campaigns are cost-efficient while maximizing performance. Performance Analysis & Optimisation: Monitor key performance metrics and analyse campaign performance to identify trends and areas of improvement based on client objectives. Conduct A/B tests on creative, copy, and targeting strategies to optimise ad performance. Creative Collaboration: Partner with creative teams to ensure ad creatives align with campaign objectives and resonate with target audiences. Provide feedback on ad performance and suggest creative improvements based on campaign insights. Support in preparing regular reports on campaign performance, insights, and actionable recommendations. Communicate effectively with stakeholders, providing updates on performance, strategy, and improvements. Stay up to date with the latest trends, updates, and best practices in paid social advertising, ensuring the company remains at the forefront of innovation. Strong understanding of digital marketing metrics and KPIs and how to create strategies to meet those objectives. ~ Expertise in using advertising managers platforms such as Meta Ads Manager, LinkedIn Campaign Manager and Tiktok Business Centre. Proficiency in data analysis, with the ability to interpret and act on performance metrics. Strong knowledge of audience targeting, segmentation, and testing methodologies. Excellent project management and organisational skills with the ability to juggle multiple campaigns and deadlines simultaneously. Bachelor’s degree in Marketing, Business, Communications, or a related field is desirable Highly analytical and comfortable with data-driven decision-making. Creative mindset with an eye for compelling ad creatives. Stage 1 – Phone interview via Teams Stage 2 – In-person interview in London office with performance related task