At a Glance
- Tasks: Plan and execute Facebook/Instagram lead campaigns to generate quality enquiries.
- Company: Join a dynamic team focused on innovative marketing strategies.
- Benefits: Competitive salary, flexible work environment, and opportunities for growth.
- Other info: Fast-paced environment with a focus on data-driven decisions and continuous improvement.
- Why this job: Make a real impact by driving lead generation and optimising campaigns.
- Qualifications: Strong experience with Meta Ads and proven lead generation success.
The predicted salary is between 40000 - 55000 € per year.
Scope of Work
- Core Responsibilities
- Lead Generation
- Plan and run Facebook / Instagram lead campaigns
- Generate consistent monthly enquiry volume
- Improve lead quality, not just quantity
- Cost Control
- Reduce CPL
- Improve ROAS / CAC efficiency
- Manage and optimise ad budgets daily
- Campaign Execution
- Launch new campaigns, creatives, offers, landing pages
- A/B test audiences, hooks, creatives, copy
- Reporting
- Daily / weekly reporting: Leads, CPL, Spend, Conversion rate, Show-up rate, Sales ROI
- Funnel Improvement
- Work with sales team to improve lead follow-up speed
- Improve booking rate / trial attendance
What Success Looks Like
- Every month leads delivered
- CPL controlled
- Fast reaction when results drop
- Constant testing and improvement
- No excuses, data-driven decisions
- Think like owner, not employee
Candidate Requirements
- Strong Meta Ads hands-on experience
- Proven lead generation results
- Understand CPL / CAC / ROI
- Analytical and aggressive optimiser
- Able to work independently
Performance Marketing Manager (Lead Generation) employer: Bottomslim New York Pte Ltd
As a Performance Marketing Manager at our dynamic company, you will thrive in a culture that values innovation and data-driven decision-making. We offer competitive salaries, comprehensive benefits, and ample opportunities for professional growth, all within a collaborative environment that encourages creativity and independent thinking. Located in a vibrant area, our workplace fosters a sense of community and provides unique advantages such as flexible working arrangements and access to industry-leading resources.
Contact Detail:
Bottomslim New York Pte Ltd Recruiting Team
StudySmarter Expert Advice🤫
We think this is how you could land Performance Marketing Manager (Lead Generation)
✨Tip Number 1
Network like a pro! Reach out to your connections on LinkedIn or other platforms. Let them know you're on the hunt for a Performance Marketing Manager role and ask if they know of any openings or can introduce you to someone in the industry.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best lead generation campaigns, including metrics like CPL and ROAS. This will give potential employers a clear view of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by brushing up on your data-driven decision-making skills. Be ready to discuss how you've optimised campaigns in the past and how you plan to improve lead quality and conversion rates in future roles.
✨Tip Number 4
Don't forget to apply through our website! We love seeing candidates who are genuinely interested in joining us. Plus, it makes it easier for us to keep track of your application and get back to you quickly.
We think you need these skills to ace Performance Marketing Manager (Lead Generation)
Some tips for your application 🫡
Show Off Your Experience:When you're writing your application, make sure to highlight your hands-on experience with Meta Ads. We want to see those proven lead generation results, so don’t hold back on the details!
Be Data-Driven:Since we love data-driven decisions, include specific metrics in your application. Talk about your successes with CPL, CAC, and ROI. Numbers speak louder than words, so let them do the talking for you!
Tailor Your Application:Make sure your application is tailored to the role. Use the language from the job description and show us how your skills align with our core responsibilities. This will help us see you as a perfect fit for the team!
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the Performance Marketing Manager position. We can’t wait to hear from you!
How to prepare for a job interview at Bottomslim New York Pte Ltd
✨Know Your Metrics
Before the interview, brush up on key performance indicators like CPL, CAC, and ROAS. Be ready to discuss how you've improved these metrics in past roles. This shows you understand the numbers that matter in performance marketing.
✨Showcase Your Campaigns
Prepare to talk about specific Facebook and Instagram campaigns you've run. Highlight your role in planning, executing, and optimising these campaigns. Bring examples of A/B tests you've conducted and the results they yielded.
✨Data-Driven Mindset
Demonstrate your analytical skills by discussing how you've used data to make decisions. Share instances where you reacted quickly to underperforming campaigns and what adjustments you made to improve results.
✨Collaboration is Key
Since you'll be working with the sales team, be ready to discuss how you've collaborated with other departments in the past. Talk about how you’ve improved lead follow-up processes and booking rates through teamwork.
