At a Glance
- Tasks: Plan and run Facebook/Instagram lead campaigns to generate quality enquiries.
- Company: Join a dynamic team focused on innovative marketing strategies.
- Benefits: Competitive salary, flexible hours, and opportunities for professional growth.
- Other info: Fast-paced environment with a focus on data-driven decisions and continuous improvement.
- Why this job: Make a real impact by driving lead generation and optimising campaigns.
- Qualifications: Strong experience with Meta Ads and proven lead generation success.
The predicted salary is between 40000 - 50000 € per year.
Scope of Work
- Core Responsibilities
- Lead Generation
- Plan and run Facebook / Instagram lead campaigns
- Generate consistent monthly enquiry volume
- Improve lead quality, not just quantity
- Cost Control
- Reduce CPL
- Improve ROAS / CAC efficiency
- Manage and optimise ad budgets daily
- Campaign Execution
- Launch new campaigns, creatives, offers, landing pages
- A/B test audiences, hooks, creatives, copy
- Reporting
- Daily / weekly reporting: Leads, CPL, Spend, Conversion rate, Show-up rate, Sales ROI
- Funnel Improvement
- Work with sales team to improve lead follow-up speed
- Improve booking rate / trial attendance
What Success Looks Like
- Every month leads delivered
- CPL controlled
- Fast reaction when results drop
- Constant testing and improvement
- No excuses, data-driven decisions
- Think like owner, not employee
Candidate Requirements
- Strong Meta Ads hands-on experience
- Proven lead generation results
- Understand CPL / CAC / ROI
- Analytical and aggressive optimiser
- Able to work independently
Performance Marketing Manager (Lead Generation) in London employer: Bottomslim New York Pte Ltd
As a Performance Marketing Manager at our dynamic company, you will thrive in a culture that values innovation and data-driven decision-making. We offer competitive salaries, comprehensive benefits, and ample opportunities for professional growth, all within a collaborative environment that encourages creativity and independent thinking. Located in a vibrant area, our workplace fosters a sense of community and provides unique advantages such as flexible working arrangements and access to industry-leading resources.
Contact Detail:
Bottomslim New York Pte Ltd Recruiting Team
StudySmarter Expert Advice🤫
We think this is how you could land Performance Marketing Manager (Lead Generation) in London
✨Tip Number 1
Network like a pro! Reach out to your connections on LinkedIn or other platforms. Let them know you're on the hunt for a Performance Marketing Manager role and ask if they know of any openings or can refer you.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best lead generation campaigns, including metrics like CPL and ROAS. This will give potential employers a clear view of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by brushing up on your analytical skills. Be ready to discuss how you've optimised ad budgets and improved lead quality in past roles. We want to see that data-driven mindset!
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take the initiative to connect directly with us.
We think you need these skills to ace Performance Marketing Manager (Lead Generation) in London
Some tips for your application 🫡
Show Off Your Experience:When you're writing your application, make sure to highlight your hands-on experience with Meta Ads. We want to see those proven lead generation results, so don’t hold back on sharing your successes!
Be Data-Driven:Since we love data-driven decisions, include specific metrics in your application. Talk about how you've improved CPL or ROAS in past roles. Numbers speak louder than words, so let them do the talking for you!
Tailor Your Application:Make sure your application is tailored to the role. Use the language from the job description and align your skills with our core responsibilities. This shows us that you understand what we're looking for and that you're genuinely interested.
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep everything organised and ensures your application gets the attention it deserves. Plus, it’s super easy!
How to prepare for a job interview at Bottomslim New York Pte Ltd
✨Know Your Metrics
Before the interview, brush up on key performance indicators like CPL, CAC, and ROAS. Be ready to discuss how you've improved these metrics in past roles, as this will show your analytical skills and understanding of what drives success in lead generation.
✨Showcase Your Campaigns
Prepare to talk about specific Facebook and Instagram campaigns you've managed. Highlight your approach to A/B testing and how you optimised creatives and landing pages. This will demonstrate your hands-on experience and strategic thinking.
✨Be Data-Driven
During the interview, emphasise your ability to make decisions based on data. Share examples of how you've reacted quickly to drops in performance and what steps you took to turn things around. This aligns perfectly with their expectation for a proactive mindset.
✨Collaborate with Sales
Discuss how you've worked with sales teams in the past to improve lead follow-up and booking rates. Showing that you can bridge the gap between marketing and sales will highlight your teamwork skills and commitment to overall success.
