At a Glance
- Tasks: Lead global marketing strategies to drive demand and revenue growth for Corporate Solutions.
- Company: Join Bottomline, a leader in business payments with over 35 years of experience.
- Benefits: Competitive salary, inclusive culture, and opportunities for professional growth.
- Other info: We value diversity and are committed to creating an inclusive workplace.
- Why this job: Make a real impact in transforming business payments and cash management globally.
- Qualifications: 15+ years in B2B SaaS marketing with proven leadership in go-to-market strategies.
The predicted salary is between 120000 - 150000 £ per year.
Why Choose Bottomline? Are you ready to transform the way businesses pay and get paid? Bottomline is a global leader in business payments and cash management, with over 35 years of experience and moving more than $16 trillion in payments annually. We're looking for passionate individuals to join our team and help drive impactful results for our customers. If you're dedicated to delighting customers and promoting growth and innovation - we want you on our team!
About Bottomline: Bottomline connects corporates and banks with the global financial ecosystem to modernize and secure business payments. Our "One Bottomline" approach brings together industry-leading products and services, delivering solutions that are tailored to our customers’ needs across digital banking, cash management, payments automation, and fraud prevention.
Role Overview: The VP, Global Corporate Marketing is the global marketing leader accountable for driving demand generation, pipeline creation, and revenue growth for our Corporate Solutions portfolio. Reporting directly to the Chief Marketing Officer, this role owns the global strategy and execution required to generate, maintain, and continuously optimize sufficient qualified pipeline to achieve bookings and revenue goals across regions, segments, and routes-to-market—including integrated campaigns, ABM, digital demand, partner programs, lifecycle marketing, sales development alignment, and the effective use of AI to improve targeting, execution speed, and marketing performance.
This role will lead a global team responsible not only for generating qualified pipeline, but for maintaining the volume, quality, velocity, and conversion of pipeline required to support global bookings attainment and revenue performance. The ideal candidate is a proven B2B SaaS revenue marketer with a track record of delivering measurable results through modern demand generation, rigorous performance management, strong cross-functional partnerships, and the practical application of AI to accelerate pipeline creation and improve marketing efficiency at scale.
Key Responsibilities:
- Establish and evolve the global go-to-market strategy for the Global Corporate Solutions portfolio, translating business goals into a clear commercialization plan across segments, regions, and routes-to-market, and incorporating AI into demand generation and execution models to improve pipeline creation and marketing efficiency.
- Partner closely with Sales Development, Marketing Analytics, Product Management, and Sales leadership to align marketing strategy with global pipeline coverage requirements, bookings targets, and revenue growth goals.
- Define where and how Bottomline invests to generate demand, including target segments, priority solutions, buyer personas, go-to-market motions, and AI-enabled approaches that improve targeting precision, campaign performance, and pipeline productivity.
- Own executive level understanding of corporate payments and cash management markets, buyer trends, and competitive positioning. Leverage insights to guide strategic decisions and investments.
- Translate GTM priorities into campaign themes and programs that build awareness, engagement, credibility, and a durable flow of qualified pipeline sufficient to support global bookings and revenue objectives, using AI where it creates advantage in insight generation, personalization, optimization, and scale.
- Establish portfolio-level measurement standards including pipeline sufficiency, pipeline contribution, funnel health, conversion/velocity, launch adoption, program ROI, and performance against bookings and revenue goals.
- Develop differentiated value propositions, messaging frameworks, and positioning tailored to corporate buyer personas (CFO, Treasury, AP/AR, Payments, Finance Operations).
- Determine how solutions marketing supports the full revenue lifecycle, from first touch through pipeline creation, opportunity progression, deal close, and expansion.
- Ensure sales teams are equipped with strategic narratives, value stories, and solution frameworks that advance buyer conversations.
- Act as an executive partner to Sales leadership on enterprise and strategic accounts, complex deals, and new market opportunities.
- Lead and develop a global solutions marketing organization, setting clear strategic priorities, operating principles, and success measures.
Key Qualifications:
- 15+ years of progressive experience in B2B SaaS/enterprise technology marketing with senior leadership scope.
- Proven ability to define and lead global go-to-market strategies for a portfolio of solutions, including positioning, launches, and pipeline generation.
- Strong strategic and commercial acumen: segmentation, prioritization, offer strategy, and translating insight into executable GTM plans.
- Demonstrated track record of generating and sustaining sufficient qualified pipeline to meet or exceed bookings and revenue objectives, with a strong understanding of funnel levers, conversion drivers, and performance measurement in global B2B organizations.
- Experience applying AI to drive pipeline generation, improve targeting and campaign performance, and unlock measurable marketing efficiencies through productivity, optimization, and scalability.
- Exceptional executive communication and storytelling skills; ability to simplify complexity into compelling narratives for internal and external audiences.
- Strong cross-functional leadership skills in a matrixed environment; effective partner to Product, Sales, Customer Success, Sales Enablement, and Revenue Operations.
- Experience in fintech, payments, treasury, financial operations, risk/fraud, or adjacent enterprise platforms selling into CFO organizations is a plus.
We welcome talent at all career stages and are dedicated to understanding and supporting additional needs. We're proud to be an equal opportunity employer, committed to creating an inclusive and open environment for everyone.
VP, Global Corporate Marketing employer: Bottomline
At Bottomline, we pride ourselves on being a transformative force in the business payments landscape, offering a dynamic work environment that fosters innovation and collaboration. Our commitment to employee growth is evident through our comprehensive training programmes and leadership development initiatives, ensuring that every team member has the opportunity to thrive. Located in a vibrant area, we provide a supportive culture that values diversity and encourages creativity, making Bottomline an exceptional employer for those looking to make a meaningful impact in the fintech industry.
StudySmarter Expert Advice🤫
We think this is how you could land VP, Global Corporate Marketing
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your expertise! Create content that showcases your knowledge in corporate marketing and payments. Whether it’s a blog post, a video, or even a LinkedIn article, let potential employers see what you bring to the table. It’s a great way to stand out!
✨Tip Number 3
Prepare for interviews like it’s game day! Research the company, understand their products, and be ready to discuss how your experience aligns with their goals. Practice common interview questions and have your own questions ready to show you’re genuinely interested.
✨Tip Number 4
Apply through our website! We’ve got a streamlined process that makes it easy for you to submit your application. Plus, it shows you’re serious about joining our team. Don’t miss out on the chance to be part of something great!
We think you need these skills to ace VP, Global Corporate Marketing
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter to reflect the specific skills and experiences that align with the VP, Global Corporate Marketing role. Highlight your B2B SaaS marketing experience and how you've driven demand generation in previous roles.
Showcase Your Achievements:Don’t just list your responsibilities; focus on what you’ve achieved. Use metrics to demonstrate how you’ve contributed to pipeline growth and revenue targets in past positions. Numbers speak volumes!
Be Authentic:Let your personality shine through in your application. We want to see your passion for marketing and how you can bring innovative ideas to the table. Don’t be afraid to show us what makes you unique!
Apply Through Our Website:For the best chance of success, make sure to submit your application through our official website. This way, we can easily track your application and ensure it gets the attention it deserves!
How to prepare for a job interview at Bottomline
✨Know Your Numbers
As a VP of Global Corporate Marketing, you'll need to demonstrate your understanding of key metrics. Brush up on your knowledge of pipeline generation, revenue growth, and conversion rates. Be ready to discuss how you've used data to drive marketing strategies in the past.
✨Showcase Your AI Savvy
Since this role involves leveraging AI for marketing efficiency, come prepared with examples of how you've successfully integrated AI into your previous campaigns. Discuss specific tools or methodologies you've used to enhance targeting and performance.
✨Understand the Market Landscape
Familiarise yourself with the corporate payments and cash management markets. Be ready to talk about current trends, buyer behaviours, and competitive positioning. This will show that you can make informed strategic decisions for Bottomline.
✨Craft Compelling Narratives
Your storytelling skills are crucial for this role. Prepare to share how you've simplified complex concepts into engaging narratives for different audiences. Think about how you can convey Bottomline's value propositions effectively during the interview.