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For Companies At a Glance
- Tasks: Design and execute marketing strategies that drive revenue growth and optimise the buyer journey.
- Company: Join Bottomline, a global leader in business payments with over 35 years of experience.
- Benefits: Competitive salary, inclusive culture, and opportunities for professional development.
- Other info: Dynamic work environment with a focus on innovation and customer delight.
- Why this job: Make a real impact on business payments while collaborating with passionate professionals.
- Qualifications: 7+ years in B2B marketing with expertise in revenue marketing and analytics tools.
The predicted salary is between 60000 - 80000 £ per year.
Why Choose Bottomline? Are you ready to transform the way businesses pay and get paid? Bottomline is a global leader in business payments and cash management, with over 35 years of experience and moving more than $16 trillion in payments annually. We're looking for passionate individuals to join our team and help drive impactful results for our customers. If you're dedicated to delighting customers and promoting growth and innovation - we want you on our team!
The Role:
As a Senior Marketing Strategist, Revenue Marketing, you’ll design and execute integrated marketing strategies that drive pipeline growth and accelerate revenue impact. You’ll optimize the buyer journey, align marketing initiatives with sales objectives, and deliver measurable business outcomes. This role combines strategic thinking with hands-on execution and thrives in a data-driven, results-oriented environment. Your success will be measured by pipeline contribution, campaign ROI, and conversion improvements across the funnel.
How you’ll contribute:
- Pipeline Impact – Your revenue marketing strategies will generate qualified pipeline and accelerate deal progression.
- Strategic Alignment – You’ll ensure marketing programs are tightly aligned with sales priorities, product positioning, and customer needs.
- Performance Optimization – You’ll continuously refine campaigns based on data insights to maximize ROI and conversion rates.
How you’ll do it:
- Revenue Marketing Program Development: Build and execute demand generation, ABM, and lifecycle marketing programs that create measurable pipeline.
- Cross-Functional Collaboration: Partner with Sales, Product Marketing, and Customer Success to ensure marketing initiatives support revenue goals.
- Campaign Management: Oversee multi-channel campaigns (digital, events, content, email, paid media) with a focus on conversion and ROI.
- Data & Analytics: Leverage marketing automation and CRM tools to track performance, optimize campaigns, and report on pipeline contribution.
- Content Strategy: Develop messaging and content that resonates with target personas and accelerates deal progression.
- Budget & Resource Management: Allocate resources effectively to maximize impact and efficiency.
- Story Telling: Develop compelling narratives, backed by data, to gain alignment and buy-in from executive leadership and key stakeholders.
- Competitive Intelligence: Monitor market trends, competitor positioning, and industry shifts to ensure our strategy remains ahead of the curve.
- Analyst & Influencer Relations: Engage with industry analysts and key influencers to shape market perception, gather insights, and strengthen Bottomline's position in the market.
Attributes, skills, and experience needed to be successful in this role:
- Proven ability to design marketing strategies that drive measurable revenue.
- Strategic thinker with a passion for data, customer insights, and long-term impact.
- Skilled storyteller who transforms complex data into compelling marketing narratives.
- Collaborative leader adept at building consensus and influencing across teams.
- Analytical and experienced in segmentation, market research, and data tools.
- Strong cross-functional experience with marketing, sales, and product teams.
- Proficient in CRM systems and marketing analytics platforms.
Qualifications:
- 7+ years in B2B marketing with a strong focus on revenue marketing, demand generation, or growth marketing.
- Expertise in marketing automation platforms (e.g., Pardot, Marketo, HubSpot), CRM systems (Salesforce), and analytics tools.
- Deep understanding of the buyer’s journey, funnel metrics, and pipeline acceleration strategies.
- Proficient in analyzing performance metrics and optimizing campaigns based on KPIs and actionable insights.
- Strategic thinker, data-driven decision maker, excellent communicator, and collaborative team player.
We welcome talent at all career stages and are dedicated to understanding and supporting additional needs. We're proud to be an equal opportunity employer, committed to creating an inclusive and open environment for everyone.
Senior Marketing Strategist, Revenue Marketing (UK) employer: Bottomline
Contact Detail:
Bottomline Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Marketing Strategist, Revenue Marketing (UK)
✨Tip Number 1
Network like a pro! Reach out to your connections on LinkedIn or attend industry events. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Tailor your answers to show how your skills align with their goals, especially around revenue marketing and customer delight.
✨Tip Number 3
Showcase your achievements! Use specific examples of how you've driven pipeline growth or improved campaign ROI in past roles. Numbers speak louder than words!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you're genuinely interested in joining our team.
We think you need these skills to ace Senior Marketing Strategist, Revenue Marketing (UK)
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Senior Marketing Strategist role. Highlight your experience in revenue marketing and how it aligns with Bottomline's goals. We want to see how you can drive impactful results!
Showcase Your Data Skills: Since this role thrives in a data-driven environment, don’t forget to mention your analytical skills. Share examples of how you've used data to optimise campaigns and improve ROI. We love numbers that tell a story!
Be a Storyteller: Craft your application to reflect your storytelling abilities. Use compelling narratives to describe your past experiences and how they relate to the role. We’re looking for someone who can transform complex data into engaging content!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team at Bottomline!
How to prepare for a job interview at Bottomline
✨Know Your Numbers
As a Senior Marketing Strategist, you'll need to demonstrate your understanding of pipeline metrics and campaign ROI. Brush up on relevant data points from your past experiences and be ready to discuss how you've driven measurable revenue growth.
✨Align with Sales
Since this role requires tight alignment with sales priorities, come prepared with examples of how you've collaborated with sales teams in the past. Highlight specific strategies you've implemented that supported their goals and led to successful outcomes.
✨Showcase Your Storytelling Skills
This position values compelling narratives backed by data. Prepare a few stories that illustrate how you've transformed complex data into engaging marketing content. Be ready to explain the impact these stories had on your campaigns.
✨Stay Ahead of Market Trends
Research current trends in the business payments and cash management industry. Be prepared to discuss how you would leverage competitive intelligence to shape Bottomline's marketing strategies and keep them ahead of the curve.