At a Glance
- Tasks: Lead global marketing strategy to drive demand and revenue growth for Corporate Solutions.
- Company: Dynamic fintech company focused on innovation and inclusivity.
- Benefits: Competitive salary, flexible work options, and opportunities for professional growth.
- Other info: Join a diverse team committed to creating an inclusive workplace.
- Why this job: Make a significant impact in a fast-paced environment using cutting-edge AI technology.
- Qualifications: 15+ years in B2B SaaS marketing with strong leadership and strategic skills.
The predicted salary is between 120000 - 150000 £ per year.
Role Overview
The VP, Global Corporate Marketing is the global marketing leader accountable for driving demand generation, pipeline creation, and revenue growth for our Corporate Solutions portfolio. Reporting directly to the Chief Marketing Officer, this role owns the global strategy and execution required to generate, maintain, and continuously optimize sufficient qualified pipeline to achieve bookings and revenue goals across regions, segments, and routes-to-market—including integrated campaigns, ABM, digital demand, partner programs, lifecycle marketing, sales development alignment, and the effective use of AI to improve targeting, execution speed, and marketing performance.
This role will lead a global team responsible not only for generating qualified pipeline, but for maintaining the volume, quality, velocity, and conversion of pipeline required to support global bookings attainment and revenue performance. The ideal candidate is a proven B2B SaaS revenue marketer with a track record of delivering measurable results through modern demand generation, rigorous performance management, strong cross-functional partnerships, and the practical application of AI to accelerate pipeline creation and improve marketing efficiency at scale.
Key Responsibilities
- Establish and evolve the global go-to-market strategy for the Global Corporate Solutions portfolio, translating business goals into a clear commercialization plan across segments, regions, and routes-to-market, and incorporating AI into demand generation and execution models to improve pipeline creation and marketing efficiency.
- Partner closely with Sales Development, Marketing Analytics, Product Management, and Sales leadership to align marketing strategy with global pipeline coverage requirements, bookings targets, and revenue growth goals.
- Define where and how Bottomline invests to generate demand, including target segments, priority solutions, buyer personas, go-to-market motions, and AI-enabled approaches that improve targeting precision, campaign performance, and pipeline productivity.
- Own executive level understanding of corporate payments and cash management markets, buyer trends, and competitive positioning. Leverage insights to guide strategic decisions and investments.
- Translate GTM priorities into campaign themes and programs that build awareness, engagement, credibility, and a durable flow of qualified pipeline sufficient to support global bookings and revenue objectives, using AI where it creates advantage in insight generation, personalization, optimization, and scale.
- Establish portfolio-level measurement standards including pipeline sufficiency, pipeline contribution, funnel health, conversion/velocity, launch adoption, program ROI, and performance against bookings and revenue goals.
- Develop differentiated value propositions, messaging frameworks, and positioning tailored to corporate buyer personas (CFO, Treasury, AP/AR, Payments, Finance Operations).
- Determine how solutions marketing supports the full revenue lifecycle, from first touch through pipeline creation, opportunity progression, deal close, and expansion.
- Ensure sales teams are equipped with strategic narratives, value stories, and solution frameworks that advance buyer conversations.
- Act as an executive partner to Sales leadership on enterprise and strategic accounts, complex deals, and new market opportunities.
- Lead and develop a global solutions marketing organization, setting clear strategic priorities, operating principles, and success measures.
Key Qualifications
- 15+ years of progressive experience in B2B SaaS/enterprise technology marketing with senior leadership scope.
- Proven ability to define and lead global go-to-market strategies for a portfolio of solutions, including positioning, launches, and pipeline generation.
- Strong strategic and commercial acumen: segmentation, prioritization, offer strategy, and translating insight into executable GTM plans.
- Demonstrated track record of generating and sustaining sufficient qualified pipeline to meet or exceed bookings and revenue objectives, with a strong understanding of funnel levers, conversion drivers, and performance measurement in global B2B organizations.
- Experience applying AI to drive pipeline generation, improve targeting and campaign performance, and unlock measurable marketing efficiencies through productivity, optimization, and scalability.
- Exceptional executive communication and storytelling skills; ability to simplify complexity into compelling narratives for internal and external audiences.
- Strong cross-functional leadership skills in a matrixed environment; effective partner to Product, Sales, Customer Success, Sales Enablement, and Revenue Operations.
- Experience in fintech, payments, treasury, financial operations, risk/fraud, or adjacent enterprise platforms selling into CFO organizations is a plus.
We welcome talent at all career stages and are dedicated to understanding and supporting additional needs. We're proud to be an equal opportunity employer, committed to creating an inclusive and open environment for everyone.
VP, Global Corporate Marketing in Reading employer: Bottomline
As a leading player in the B2B SaaS sector, we pride ourselves on fostering a dynamic and inclusive work culture that empowers our employees to thrive. With a strong focus on professional development, we offer numerous growth opportunities and encourage innovative thinking, particularly in leveraging AI for marketing excellence. Located in a vibrant area, our team enjoys a collaborative environment where creativity is celebrated, making us an exceptional employer for those seeking meaningful and rewarding careers.
StudySmarter Expert Advice🤫
We think this is how you could land VP, Global Corporate Marketing in Reading
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, attend relevant events, and engage on platforms like LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can help you land that dream job.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their products and how they fit into the market. We want you to walk in with confidence, ready to discuss how your experience aligns with their goals, especially in driving demand generation and revenue growth.
✨Tip Number 3
Showcase your achievements! When discussing your past roles, focus on measurable results and how you’ve contributed to pipeline creation and marketing efficiency. We love hearing about real-world examples of how you’ve used AI or other strategies to drive success.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we’re always looking for talent that can help us innovate and grow, so make sure you put your best foot forward!
We think you need these skills to ace VP, Global Corporate Marketing in Reading
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter to highlight your experience in B2B SaaS marketing. We want to see how your skills align with our global go-to-market strategies and pipeline generation efforts.
Showcase Your Achievements:Don’t just list your responsibilities; share measurable results you've achieved in previous roles. We love numbers, so if you’ve driven revenue growth or improved campaign performance, let us know!
Be Authentic:Let your personality shine through in your application. We’re looking for someone who can communicate effectively and tell a compelling story, so don’t be afraid to show us who you are!
Apply Through Our Website:For the best chance of success, make sure to apply directly through our website. This helps us keep track of your application and ensures it gets the attention it deserves!
How to prepare for a job interview at Bottomline
✨Know Your Numbers
As a VP of Global Corporate Marketing, you’ll need to demonstrate your understanding of pipeline metrics and revenue goals. Brush up on key performance indicators relevant to the role, such as conversion rates and campaign ROI, so you can confidently discuss how you've driven results in previous positions.
✨Showcase Your AI Savvy
Since the role involves leveraging AI for marketing efficiency, be prepared to share specific examples of how you've used AI tools in past campaigns. Discuss the impact these tools had on targeting and performance, and how they can be applied to enhance the company's marketing strategies.
✨Align with Sales Strategies
Collaboration with sales teams is crucial in this role. Come ready to discuss how you’ve partnered with sales in the past to align marketing strategies with pipeline coverage and bookings targets. Highlight any successful campaigns that resulted from this collaboration.
✨Craft Your Narrative
Your storytelling skills will be put to the test during the interview. Prepare a compelling narrative about your career journey, focusing on your strategic decisions and their outcomes. Make sure to tailor your story to reflect the needs of the company and the specific challenges they face in the corporate payments market.
