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For Companies At a Glance
- Tasks: Design and execute marketing strategies to drive revenue growth and optimise the buyer journey.
- Company: Join Bottomline, a global leader in business payments with over 35 years of experience.
- Benefits: Competitive salary, inclusive culture, and opportunities for professional development.
- Why this job: Make a real impact on business payments while collaborating with passionate professionals.
- Qualifications: 7+ years in B2B marketing with expertise in revenue marketing and analytics.
- Other info: Dynamic work environment with a focus on innovation and career growth.
The predicted salary is between 36000 - 60000 ÂŁ per year.
Why Choose Bottomline? Are you ready to transform the way businesses pay and get paid? Bottomline is a global leader in business payments and cash management, with over 35 years of experience and moving more than $16 trillion in payments annually.
About Bottomline: We’re looking for passionate individuals to join our team and help drive impactful results for our customers. If you’re dedicated to delighting customers and promoting growth and innovation – we want you on our team!
The Role: As a Senior Marketing Strategist, Revenue Marketing, you’ll design and execute integrated marketing strategies that drive pipeline growth and accelerate revenue impact. You’ll optimize the buyer journey, align marketing initiatives with sales objectives, and deliver measurable business outcomes. This role combines strategic thinking with hands‑on execution and thrives in a data‑driven, results‑oriented environment. Your success will be measured by pipeline contribution, campaign ROI, and conversion improvements across the funnel.
How you’ll contribute:
- Pipeline Impact – Your revenue marketing strategies will generate qualified pipeline and accelerate deal progression.
- Strategic Alignment – You’ll ensure marketing programs are tightly aligned with sales priorities, product positioning, and customer needs.
- Performance Optimization – You’ll continuously refine campaigns based on data insights to maximize ROI and conversion rates.
How you’ll do it:
- Revenue Marketing Program Development: Build and execute demand generation, ABM, and lifecycle marketing programs that create measurable pipeline.
- Cross-Functional Collaboration: Partner with Sales, Product Marketing, and Customer Success to ensure marketing initiatives support revenue goals.
- Campaign Management: Oversee multi‑channel campaigns (digital, events, content, email, paid media) with a focus on conversion and ROI.
- Data & Analytics: Leverage marketing automation and CRM tools to track performance, optimize campaigns, and report on pipeline contribution.
- Content Strategy: Develop messaging and content that resonates with target personas and accelerates deal progression.
- Budget & Resource Management: Allocate resources effectively to maximize impact and efficiency.
- Story Telling: Develop compelling narratives, backed by data, to gain alignment and buy‑in from executive leadership and key stakeholders.
- Competitive Intelligence: Monitor market trends, competitor positioning, and industry shifts to ensure our strategy remains ahead of the curve.
- Analyst & Influencer Relations: Engage with industry analysts and key influencers to shape market perception, gather insights, and strengthen Bottomline's position in the market.
Attributes, skills, and experience needed to be successful in this role:
- Proven ability to design marketing strategies that drive measurable revenue.
- Strategic thinker with a passion for data, customer insights, and long‑term impact.
- Skilled storyteller who transforms complex data into compelling marketing narratives.
- Collaborative leader adept at building consensus and influencing across teams.
- Analytical and experienced in segmentation, market research, and data tools.
- Strong cross‑functional experience with marketing, sales, and product teams.
- Proficient in CRM systems and marketing analytics platforms.
Qualifications:
- 7+ years in B2B marketing with a strong focus on revenue marketing, demand generation, or growth marketing.
- Expertise in marketing automation platforms (e.g., Pardot, Marketo, HubSpot), CRM systems (Salesforce), and analytics tools.
- Deep understanding of the buyer’s journey, funnel metrics, and pipeline acceleration strategies.
- Proficient in analyzing performance metrics and optimizing campaigns based on KPIs and actionable insights.
- Strategic thinker, data‑driven decision maker, excellent communicator, and collaborative team player.
We welcome talent at all career stages and are dedicated to understanding and supporting additional needs. We’re proud to be an equal opportunity employer, committed to creating an inclusive and open environment for everyone.
Senior Marketing Strategist, Revenue Marketing (UK) in Reading employer: Bottomline
Contact Detail:
Bottomline Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Marketing Strategist, Revenue Marketing (UK) in Reading
✨Tip Number 1
Network like a pro! Reach out to folks in your industry on LinkedIn or at events. A friendly chat can open doors that a CV just can't.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past marketing strategies and results. This gives potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company inside out. Understand their products, market position, and recent news. This will help you tailor your answers and show you're genuinely interested.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re keen on joining our team at Bottomline.
We think you need these skills to ace Senior Marketing Strategist, Revenue Marketing (UK) in Reading
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Senior Marketing Strategist role. Highlight your experience in revenue marketing and demand generation, and don’t forget to showcase your data-driven decision-making skills!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you’re passionate about transforming business payments and how your strategic thinking can drive measurable results for Bottomline.
Showcase Your Storytelling Skills: As a skilled storyteller, make sure to include examples of how you've transformed complex data into compelling narratives. This will demonstrate your ability to align marketing initiatives with sales objectives.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and get to know you better!
How to prepare for a job interview at Bottomline
✨Know Your Numbers
As a Senior Marketing Strategist, you'll need to demonstrate your understanding of key metrics. Brush up on pipeline contribution, campaign ROI, and conversion rates. Be ready to discuss how you've used data to drive marketing strategies in the past.
✨Align with Sales Objectives
Show that you understand the importance of aligning marketing initiatives with sales goals. Prepare examples of how you've collaborated with sales teams to create successful campaigns that meet revenue targets. This will highlight your strategic thinking and cross-functional experience.
✨Craft Compelling Narratives
Storytelling is crucial in this role. Think about how you can transform complex data into engaging narratives. Prepare a few examples where your storytelling has influenced stakeholders or driven campaign success, as this will showcase your communication skills.
✨Stay Ahead of Market Trends
Research current trends in business payments and cash management. Be prepared to discuss how these trends could impact Bottomline's marketing strategies. Showing that you're proactive and knowledgeable about the industry will set you apart from other candidates.
