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- Tasks: Design and execute marketing strategies that drive growth and revenue impact.
- Company: Join Bottomline, a global leader in business payments with 35 years of experience.
- Benefits: Competitive salary, inclusive culture, and opportunities for professional development.
- Why this job: Make a real impact by optimising campaigns and driving measurable results.
- Qualifications: 7+ years in B2B marketing with expertise in revenue marketing and analytics.
- Other info: Collaborative environment with a focus on innovation and customer delight.
The predicted salary is between 36000 - 60000 £ per year.
Overview: Design and execute integrated marketing strategies that drive pipeline growth and accelerate revenue impact. This role blends strategic thinking with hands-on execution in a data-driven, results-oriented environment. Your success will be measured by pipeline contribution, campaign ROI, and conversion improvements across the funnel.
Why Choose Bottomline? Bottomline is a global leader in business payments and cash management, with over 35 years of experience and moving more than $16 trillion in payments annually. We’re looking for passionate individuals to join our team and help drive impactful results for our customers. If you’re dedicated to delighting customers and promoting growth and innovation, we want you on our team!
The Role: As a Senior Marketing Strategist, Revenue Marketing, you’ll design and execute integrated marketing strategies that drive pipeline growth and accelerate revenue impact. You’ll optimize the buyer journey, align marketing initiatives with sales objectives, and deliver measurable business outcomes.
- Pipeline Impact: Your revenue marketing strategies will generate qualified pipeline and accelerate deal progression.
- Strategic Alignment: Ensure marketing programs are tightly aligned with sales priorities, product positioning, and customer needs.
- Performance Optimization: Continuously refine campaigns based on data insights to maximize ROI and conversion rates.
- Revenue Marketing Program Development: Build and execute demand generation, ABM, and lifecycle marketing programs that create measurable pipeline.
- Cross-Functional Collaboration: Partner with Sales, Product Marketing, and Customer Success to support revenue goals.
- Campaign Management: Oversee multi-channel campaigns (digital, events, content, email, paid media) with a focus on conversion and ROI.
- Data & Analytics: Leverage marketing automation and CRM tools to track performance, optimize campaigns, and report on pipeline contribution.
- Content Strategy: Develop messaging and content that resonates with target personas and accelerates deal progression.
- Budget & Resource Management: Allocate resources effectively to maximize impact and efficiency.
- Story Telling: Develop compelling narratives, backed by data, to gain alignment and buy-in from executive leadership and key stakeholders.
- Competitive Intelligence: Monitor market trends, competitor positioning, and industry shifts to stay ahead of the curve.
- Analyst & Influencer Relations: Engage with industry analysts and key influencers to shape market perception and strengthen Bottomline's position.
Qualifications & Attributes: 7+ years in B2B marketing with a strong focus on revenue marketing, demand generation, or growth marketing. Expertise in marketing automation platforms (e.g., Pardot, Marketo, HubSpot), CRM systems (Salesforce), and analytics tools. Deep understanding of the buyer’s journey, funnel metrics, and pipeline acceleration strategies. Proficient in analyzing performance metrics and optimizing campaigns based on KPIs. Strategic thinker, data-driven decision maker, excellent communicator, and collaborative team player.
Company & Inclusion: We welcome talent at all career stages and are dedicated to understanding and supporting additional needs. We’re proud to be an equal opportunity employer, committed to creating an inclusive and open environment for everyone.
Privacy & Compliance: Bottomline’s Candidate Privacy Notice applies to applications for roles at Bottomline. This includes how we collect, use, retain, share, and protect your personal data in connection with the recruitment process.
Senior Marketing Strategist, Revenue Marketing (UK) UK, Theale (Reading) employer: Bottomline Technologies
Contact Detail:
Bottomline Technologies Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Marketing Strategist, Revenue Marketing (UK) UK, Theale (Reading)
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, attend events, and engage on platforms like LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can help you land that dream job.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. We want you to be able to speak confidently about how your skills align with their goals. Show them you’re not just another candidate, but the perfect fit for their team!
✨Tip Number 3
Practice your storytelling skills! Be ready to share your past experiences and how they’ve shaped your approach to marketing strategies. We love hearing about real-life examples that demonstrate your impact and results.
✨Tip Number 4
Don’t forget to follow up after interviews! A quick thank-you email can go a long way in keeping you top of mind. We believe that showing appreciation can set you apart from other candidates and reinforce your enthusiasm for the role.
We think you need these skills to ace Senior Marketing Strategist, Revenue Marketing (UK) UK, Theale (Reading)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Senior Marketing Strategist role. Highlight your experience in revenue marketing and demand generation, and don’t forget to showcase any relevant achievements that demonstrate your ability to drive pipeline growth.
Craft a Compelling Cover Letter: Your cover letter is your chance to tell us why you’re the perfect fit for this role. Use it to explain how your strategic thinking and hands-on execution can contribute to our goals at Bottomline. Be sure to mention specific examples from your past experiences!
Showcase Your Data Skills: Since this role is all about data-driven decision making, make sure to highlight your proficiency with marketing automation platforms and analytics tools. Share how you've used data insights to optimise campaigns and improve ROI in your previous roles.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our team!
How to prepare for a job interview at Bottomline Technologies
✨Know Your Numbers
As a Senior Marketing Strategist, you'll need to demonstrate your understanding of pipeline metrics and campaign ROI. Brush up on your past achievements and be ready to discuss specific numbers that showcase your impact in previous roles.
✨Align with Sales
Since this role requires tight alignment with sales objectives, do your homework on the company's sales strategies. Be prepared to discuss how you can bridge marketing initiatives with sales priorities to drive revenue growth.
✨Showcase Your Data Skills
Familiarity with marketing automation platforms and CRM systems is crucial. Bring examples of how you've used data analytics to optimise campaigns and improve conversion rates. This will show you're not just strategic but also hands-on.
✨Craft Compelling Narratives
Storytelling is key in this role. Prepare to share how you've developed messaging that resonates with target personas. Think about a time when your narrative helped gain buy-in from stakeholders or influenced a successful campaign.
