At a Glance
- Tasks: Support PR campaigns, manage media relations, and create engaging content.
- Company: Exciting start-up focused on innovative digital PR strategies.
- Benefits: Salary up to £28k, generous holidays, flexible working, and tailored training.
- Other info: Fun culture with no hierarchy and opportunities for personal growth.
- Why this job: Join a dynamic team and make a real impact in the PR world.
- Qualifications: No experience needed; just bring your creativity and enthusiasm.
The predicted salary is between 25000 - 28000 £ per year.
About the job
Being a digital PR Executive, you will support the PR Manager and account leads in the execution of campaigns and reactive activity. This job will not just be outreaching but will require a wide amount of responsibilities such as data collection, writing briefs and communication strategy. You will be an integral part of the team helping manage client and media relations on a set amount of accounts.
Your aims in the role:
- To land media placements on websites and get the press talking about our clients.
- Help hit coverage targets and ideate campaigns.
- Understand the press agenda and what stories the press are likely to cover.
- Be aware of what our client’s competitors are doing to land links and media placements.
- Spot opportunities to deliver above and beyond the coverage target or spot new hooks.
- Understand why we are building links and how it impacts organic traffic for our clients.
What you will be doing:
- Deliver regular high-quality links by creating PR campaigns.
- Research and contact journalists and maintain that relationship to provide back-link opportunities for our clients.
- Writing press releases.
- Outreach press releases and contact press with relevant stories.
- Using social to build relationships with influencers across a range of industries.
- Work closely with the wider team to steer search strategy.
- Create strong media/seeding lists.
- Continually monitor news and search for reactive coverage opportunities.
- Get to know your clients, developing detailed knowledge of their businesses and sectors.
- Attend and contribute to brainstorms and come up with creative and imaginative ideas for your clients.
- Gain exposure to the wider aspects of SEO to help develop your understanding and how it helps our clients.
- Keep your manager up to date on results and struggles.
- Complete reports in both PR and social media.
Benefits:
- A salary of up to £25k - £28K depending on experience.
- A generous holiday entitlement.
- A chance to help grow an exciting start-up and be involved from the early days.
- All the training you will need in an ever-changing industry.
- A company that puts people at the heart.
- All the equipment and resources you need to do good work.
Working at Bottled Imagination:
We offer flexibility when it comes to remote working. Our employees are at the heart of everything we do, so wellbeing is massive to us, driving our decisions when it comes to benefits. We offer a generous pension scheme and half days on Fridays. We tailor training around you, helping you learn about what you want to learn about, and developing into the positions you want to develop into. We’ll give you everything you need to get the job done.
We’re working hard to create a culture where everyone thrives, with no hierarchy and an employee-first mindset.
PR Executive in Manchester employer: Bottled Imagination
Bottled Imagination is an exceptional employer, offering a vibrant and imaginative work culture that encourages creativity and autonomy. With a focus on employee growth, we provide extensive training opportunities and a supportive environment where team members can thrive and develop their skills. Located in a dynamic area, we also offer flexible working arrangements and generous benefits, making it an ideal place for passionate PR professionals to make a meaningful impact.
StudySmarter Expert Advice🤫
We think this is how you could land PR Executive in Manchester
✨Get Involved in PR Events
Dive into local PR meetups and workshops. Events like these are perfect for getting your face out there, chatting with industry pros, and spotting potential job openings at companies like Bottled Imagination. Plus, it’s a fantastic way to learn about trends and make lasting connections.
✨Showcase Your PR Skills
Start building your personal brand as a PR ace. Use platforms like Twitter and LinkedIn to share your thoughts on current events or PR campaigns you admire. Tagging companies you want to work for, like Bottled Imagination, can catch their eye—especially if your insights resonate!
✨Leverage Your Network
Reach out to friends, family, or connections in the PR field. Even a casual chat can lead to opportunities. If you've got mutual contacts, ask for introductions when applying. Personal recommendations can give your application a nice little boost!
✨Tailor Your Approach
When applying for a full-time PR role, make sure to research Bottled Imagination inside and out. Understanding their campaigns, values, and style allows us to directly align our application and impress during interviews. Don't hesitate to apply through our website—going direct can make a real difference!
We think you need these skills to ace PR Executive in Manchester
Some tips for your application 🫡
Get Your Story Straight:In public relations, storytelling is everything! Make sure your CV highlights your experience in crafting compelling narratives and managing media relations. Share specific examples of campaigns you've worked on, and don’t forget to include any press coverage you've generated—it's impressive proof of your skills!
Show Off Your Communication Skills:Since PR is all about communication, we want to see your best writing samples. Include pieces like press releases, blog posts, or social media content that you've created. This gives us a taste of your voice and your ability to convey messages clearly and effectively, which is crucial for a role in this field.
Tailor Your Cover Letter:Your cover letter should be more than just a recap of your CV; it’s your chance to shine! Emphasise why PR excites you and how your background fits with the mission of Bottled Imagination. Show us that you’ve done your homework and speak to why you’re passionate about the work we do.
Connect the Dots:When you’re writing your application, think about how your past experiences link to the responsibilities of the role. Mention any internships, volunteer work, or projects that involved public speaking, event planning, or strategic communication. This will help us see how you can seamlessly bring your skills into a full-time position at Bottled Imagination.
How to prepare for a job interview at Bottled Imagination
✨Master the Art of Storytelling
In public relations, storytelling is key. We should prepare compelling narratives about past campaigns or projects we’ve worked on. Think about how we can illustrate our impact and creativity in those stories—be ready to discuss specific examples that showcase our skills in managing media relationships and crafting messages.
✨Know Your PR Tools Inside Out
Familiarity with PR tools like Cision or Meltwater is crucial. We need to be able to discuss how we’ve used these tools in past roles or projects. If we've worked on media lists, press releases, or analytics reports, let’s have those experiences ready to share along with metrics we’ve achieved to back up our claims.
✨Stay Current with Industry Trends
We’ve got to stay sharp on the latest trends and events impacting the public relations field. Having a few insights ready about recent campaigns or shifts in media landscapes can show that we’re engaged and knowledgeable. This will also help us make connections between our experiences and the current state of the industry.
✨Showcase Our Versatility
As full-time PR professionals, we need to demonstrate our adaptability. Be ready to talk about how we've handled challenging situations, managed crises, or adapted strategies on the fly. Employers will appreciate our ability to pivot and find solutions under pressure, so let’s have those scenarios at our fingertips to discuss.
