At a Glance
- Tasks: Lead creative PR campaigns and mentor a dynamic team of PR professionals.
- Company: Bottled Imagination, an innovative PR agency on the rise.
- Benefits: Competitive salary, generous holiday, and comprehensive training in a vibrant industry.
- Other info: Be part of a people-focused company with excellent growth opportunities.
- Why this job: Join a growing start-up and unleash your creativity in exciting campaigns.
- Qualifications: 7+ years of PR experience and strong leadership skills.
The predicted salary is between 50000 - 50000 £ per year.
Bottled Imagination has been on the PR scene for almost three years, launching standout campaigns that get our clients (and the press) excited. We are in an exciting stage of growth and we’re looking for senior PRs to join us on this journey, helping us to lead a team of outstanding PRs.
What we are looking for:
- Imaginative: We are building an agency that approaches ideation differently and creating a team that is passionate about creating campaigns people wish they’d thought of first.
- Proactive: We’re moving quickly, whilst you’ll be supported by the team we’re looking for people who are in control of their own clients, campaigns and workload.
- Experienced: We are looking for someone with at least 7+ years PR experience, whether that’s in Digital PR or more on the traditional side, we’re looking for someone who knows their stuff.
- Commercially aware: You’ll be comfortable managing client budgets, spotting opportunities for upsells where appropriate.
- Comfortable managing people: We’d like you to be in charge of your team’s development, spotting people’s strengths and ensuring their progression is in line with this, whilst also being able to give constructive feedback.
- Confident talking to senior stakeholders: You’ll be able to chat to clients of all levels, but will be able to comfortably discuss account performance with C-level clients.
What you will be doing:
- Be accountable for the retention and growth of a portfolio of clients.
- Be the lead contact on a group of clients, and the senior escalation point of a couple of others working alongside a PR manager and PR execs.
- Lead ideation for your clients, ensuring ideas are on brand but are ‘Bottled Imagination’ style ideas, with creativity at the forefront and thinking about what hasn’t been done before.
- Pitch idea concepts to clients to get buy-in and sign off, getting them excited about working with us.
- Be the internal sign-off point for all PR materials on your accounts including press releases, onsite copy and seeding lists.
- Set bespoke outreach strategies for campaigns ensuring KPIs are met.
- Manage, mentor and train a team of PR execs.
- Working with project management tools such as Float to ensure teams and staff are allocated while being aware of metrics such as profitability.
- Get involved in new business pitches.
The Package:
- A competitive salary of £50k+
- A generous holiday entitlement
- A chance to help grow an exciting start-up
- All the training you will need in an ever-changing industry
- A company that puts people at the heart
- All the equipment and resources you need to do good work
Locations
PR Account Director in Cheshire, Warrington employer: Bottled Imagination
Bottled Imagination is an exceptional employer that fosters a vibrant and creative work culture, perfect for those looking to make a significant impact in the PR industry. With a competitive salary, generous holiday entitlement, and a commitment to employee development, we empower our team to thrive in an exciting start-up environment where innovation is celebrated. Join us to lead a passionate group of PR professionals and shape the future of our agency while enjoying the support and resources needed to excel.
StudySmarter Expert Advice🤫
We think this is how you could land PR Account Director in Cheshire, Warrington
✨Get Involved in PR Events
Dive into local PR meetups and workshops. Events like these are perfect for getting your face out there, chatting with industry pros, and spotting potential job openings at companies like Bottled Imagination. Plus, it’s a fantastic way to learn about trends and make lasting connections.
✨Showcase Your PR Skills
Start building your personal brand as a PR ace. Use platforms like Twitter and LinkedIn to share your thoughts on current events or PR campaigns you admire. Tagging companies you want to work for, like Bottled Imagination, can catch their eye—especially if your insights resonate!
✨Leverage Your Network
Reach out to friends, family, or connections in the PR field. Even a casual chat can lead to opportunities. If you've got mutual contacts, ask for introductions when applying. Personal recommendations can give your application a nice little boost!
✨Tailor Your Approach
When applying for a full-time PR role, make sure to research Bottled Imagination inside and out. Understanding their campaigns, values, and style allows us to directly align our application and impress during interviews. Don't hesitate to apply through our website—going direct can make a real difference!
We think you need these skills to ace PR Account Director in Cheshire, Warrington
Some tips for your application 🫡
Get Your Story Straight:In public relations, storytelling is everything! Make sure your CV highlights your experience in crafting compelling narratives and managing media relations. Share specific examples of campaigns you've worked on, and don’t forget to include any press coverage you've generated—it's impressive proof of your skills!
Show Off Your Communication Skills:Since PR is all about communication, we want to see your best writing samples. Include pieces like press releases, blog posts, or social media content that you've created. This gives us a taste of your voice and your ability to convey messages clearly and effectively, which is crucial for a role in this field.
Tailor Your Cover Letter:Your cover letter should be more than just a recap of your CV; it’s your chance to shine! Emphasise why PR excites you and how your background fits with the mission of Bottled Imagination. Show us that you’ve done your homework and speak to why you’re passionate about the work we do.
Connect the Dots:When you’re writing your application, think about how your past experiences link to the responsibilities of the role. Mention any internships, volunteer work, or projects that involved public speaking, event planning, or strategic communication. This will help us see how you can seamlessly bring your skills into a full-time position at Bottled Imagination.
How to prepare for a job interview at Bottled Imagination
✨Master the Art of Storytelling
In public relations, storytelling is key. We should prepare compelling narratives about past campaigns or projects we’ve worked on. Think about how we can illustrate our impact and creativity in those stories—be ready to discuss specific examples that showcase our skills in managing media relationships and crafting messages.
✨Know Your PR Tools Inside Out
Familiarity with PR tools like Cision or Meltwater is crucial. We need to be able to discuss how we’ve used these tools in past roles or projects. If we've worked on media lists, press releases, or analytics reports, let’s have those experiences ready to share along with metrics we’ve achieved to back up our claims.
✨Stay Current with Industry Trends
We’ve got to stay sharp on the latest trends and events impacting the public relations field. Having a few insights ready about recent campaigns or shifts in media landscapes can show that we’re engaged and knowledgeable. This will also help us make connections between our experiences and the current state of the industry.
✨Showcase Our Versatility
As full-time PR professionals, we need to demonstrate our adaptability. Be ready to talk about how we've handled challenging situations, managed crises, or adapted strategies on the fly. Employers will appreciate our ability to pivot and find solutions under pressure, so let’s have those scenarios at our fingertips to discuss.
