At a Glance
- Tasks: Audit and optimise Google Ads campaigns to reduce costs and improve conversions.
- Company: Join a dynamic team focused on digital marketing excellence.
- Benefits: Flexible hours, competitive pay, and the chance to make a real impact.
- Other info: Quick start needed — ideal for proactive individuals ready to jump in.
- Why this job: Perfect opportunity to showcase your skills and drive results in a fast-paced environment.
- Qualifications: Experience with Google Ads, SEO, and analytics tools required.
The predicted salary is between 36000 - 44000 £ per year.
We have two active Google Ads search campaigns that have seen rising Cost-Per-Click and declining conversion rates over the last 60 days.
We need an experienced Google Ads specialist to audit our search terms, remove negative keyword waste, optimize ad copy variants, and restructure ad groups for higher quality scores.
Our ad budget is being consumed by broad, low-intent search queries without generating qualified inbound leads.
- Key Deliverables
- Audit & Strategy Development
: Analyzing current performance, identifying issues, and developing action plan.
Implementation & Performance Report
: Executing optimization plan and delivering before/after metrics comparison.
Requirements
- Demonstrated experience with SEO, Google Search Console, Ahrefs, Schema Markup
- Quick turnaround needed — must be available to start within 24 hours.
- No black-hat SEO tactics — Google guidelines compliance only.
- Monthly progress report with key metrics comparison required.
Audit & Restructure Google Ads Search Campaigns to Reduce CPA in London employer: BotDigit Inc.
At Apex Design Studio, we pride ourselves on fostering a collaborative and innovative work culture that empowers our employees to thrive. As a Node.js Backend Developer, you will have the opportunity to work on cutting-edge projects in a dynamic environment, with access to continuous learning and professional development. Located in the UK, we offer flexible working arrangements and a supportive team atmosphere, making us an excellent employer for those seeking meaningful and rewarding employment.
StudySmarter Expert Advice🤫
We think this is how you could land Audit & Restructure Google Ads Search Campaigns to Reduce CPA in London
✨Show Off Your Creative Juice
As a freelancer in marketing communications, your portfolio is your golden ticket! Make sure you’ve got a killer online presence showcasing projects you've worked on, including any campaigns or content pieces. Don't just toss it together; highlight the impact you've made with metrics whenever possible!
✨Join the Marketing Circuit
Get yourself into the local or online marketing communities, like the AMA (American Marketing Association) or industry-specific groups on LinkedIn. Attending events, workshops, or webinars can help you connect with potential clients or collaborators who might need your skills.
✨Leverage Social Media Authentically
Use platforms like Instagram and Twitter to share your insights on marketing trends or showcase your past work. Creating engaging posts or even threads with tips can boost your visibility and position you as a go-to expert in your niche.
✨Tap into Your Network
Don’t shy away from reaching out to old colleagues, friends, or acquaintances in the marketing space. A simple message asking if they know anyone in need of freelance support can open unexpected doors. Remember, personal connections can lead to opportunities that job boards can’t!
We think you need these skills to ace Audit & Restructure Google Ads Search Campaigns to Reduce CPA in London
Some tips for your application 🫡
Craft a Portfolio that Pops:As a freelance marketer, your portfolio is your best friend! Make sure to showcase your best marketing campaigns, social media content, and any communications strategies you've developed. Don't just list your experience; highlight the results you achieved for your clients to demonstrate your talent.
Show Off Your Creativity:Marketing and communications thrive on creativity, so don’t hesitate to let your unique style shine! Whether it’s your CV layout, your cover letter’s voice, or even your email subject line, a bit of flair goes a long way in making you stand out to BotDigit Inc..
Define Your Services and Rates:Freelancing means you're running your own show! In your application, be clear about the services you can offer BotDigit Inc. and include your rates if appropriate. This helps potential clients understand what they can expect from you and makes it easier for them to consider working together.
Don’t Forget About Availability:Clients want to know when they can start working with you, so be upfront about your availability in your application. Whether you can take on a project immediately or have a schedule lined up, being clear about timelines will make you a more attractive candidate for Audit & Restructure Google Ads Search Campaigns to Reduce CPA at BotDigit Inc..
How to prepare for a job interview at BotDigit Inc.
✨Showcase Your Portfolio
When interviewing for a freelance gig in marketing communications, having a strong portfolio is crucial. Make sure you have examples of your best work, whether that's social media campaigns, press releases, or content pieces, ready to share with the team at BotDigit Inc..
✨Familiarise Yourself with Marketing Tools
Since this role involves communication, be prepared to discuss the specific tools that you use for managing campaigns and analytics, like HubSpot or Hootsuite. Being able to demonstrate your technical comfort with these platforms can really set us apart from other candidates.
✨Pitch Your Unique Value
Freelance roles are all about standing out, so don’t just talk about what you can do—pitch why you’re the perfect fit for BotDigit Inc.. Focus on your unique style, previous client success stories, and how you can tailor your approach to their needs.
✨Prepare to Discuss Your Availability
Since this is a freelance position, expect to chat about your availability and workload management. Have a clear plan on how you can fit this role into your schedule while ensuring quality output, as this will establish reliability and professionalism with the hiring team at BotDigit Inc..
