Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead omnichannel marketing strategies and create engaging content for diverse audiences.
- Company: Join Boston Scientific, a global leader in health innovation and collaboration.
- Benefits: Hybrid work model, competitive salary, and opportunities for professional growth.
- Why this job: Make a real impact in healthcare marketing while working with cutting-edge technology.
- Qualifications: 5 years in integrated marketing, preferably in MedTech, with strong communication skills.
- Other info: Dynamic team environment with a focus on diversity and high performance.
The predicted salary is between 36000 - 60000 £ per year.
Diversity - Innovation - Caring - Global Collaboration - Winning Spirit - High Performance. At Boston Scientific, we give you the opportunity to harness all that's within you by working in teams of diverse and high-performing employees tackling some of the most important health industry challenges. With access to the latest tools, information, and training, we help you in advancing your skills and career. Here, you'll be supported in progressing whatever your ambitions.
About the Role
The Omnichannel Marketing Principal EMEA HS&P will report to the Group Marketing Manager EMEA Downstream HS&P. The role will partner with HS&P Downstream Product Managers, GPO Lead, Divisional Omnichannel teams, and Corporate Marketing and Communications to lead HS&P Omnichannel and Content Strategy, defining customer journeys and content mix for our upcoming omnichannel campaigns. This position can be based in one of the main BSC European office hubs (Kerkrade, Düsseldorf, Madrid, Milan, Hemel Hempstead, Voisins Le Bretonneux), is hybrid (will require you to be in the office 3 days per week), and may require up to 15% travel.
Responsibilities
- Omnichannel & Content Strategy definition: Support the Group Marketing Manager Downstream HS&P in the definition of the content strategy and communication yearly plan and budget. Lead the design of customer personas and integrated customer journeys across channels. Partner with Downstream Product Managers and GPO Lead to orchestrate planning, design, and execution of content strategy and omnichannel campaigns. Develop social media strategy to increase awareness & customer engagement.
- Omnichannel & Content Strategy execution: Collaborate with Downstream Product Managers and GPO Lead to drive content development and execution of omnichannel campaigns. Collaborate side by side with EMEA Digital Marketing COE to coordinate execution of digital campaigns. Lead the selection and management of external agencies for omnichannel initiatives: develop creative briefs, manage content creation & copywriting, and content approval. Coordinate maintenance of existing HS&P portfolio of content and create new content where there are gaps and opportunities. Manage creative and designs in line with Boston Scientific's brand standards and act as brand ambassador.
- Change management & best practice sharing: Drive change management within HS&P to integrate omnichannel and content strategy within our marketing organization. Apply operating models, processes, tools, and technologies along with the content lifecycle. Collaborate with Corporate Marketing Team to ensure alignment and best practice sharing at EMEA level.
- Performance Tracking & Communication: Leverage customer data & insight across sales & marketing from digital & F2F touchpoints to close the loop and optimize omnichannel strategy. Monitor KPIs, perform content analysis, and recommend optimizing and ensuring the effectiveness of multichannel strategies and marketing content. Collaborate on budget management.
What We Are Looking for in You
Experience & Background: 5 years of experience in Integrated Marketing Communications (B2B or B2C) including deploying content strategy and plans into high-quality marketing content. Professional experience in MedTech is preferred; exposure to downstream or commercial product management is a strong advantage. Bachelor's degree in Communications, Marketing, Business, or other relevant fields. Fluent English is required; additional European languages are a plus.
Skills & Competencies:
- Content management & SEO - Knowledge about SEO and content production for various digital, social media, and other channels is an advantage.
- Communication & Storytelling - Able to translate data and value propositions into compelling narratives for internal and external audiences.
- Execution Excellence - Proven ability to drive initiatives from strategy to implementation in complex matrixed environments.
- Influence & Cross-Functional Collaboration - Skilled in working with stakeholders across divisions, countries, and functions.
- Courage & Ownership - Comfortable challenging assumptions, taking decisions, and driving accountability.
- Data & Insights - Strong analytical capabilities including forecasting performance tracking and customer insights synthesis.
Core Behaviors:
- I deliver what matters - Focus on high-impact priorities and outcomes.
- Global collaboration - Work seamlessly across teams and geographies.
Omnichannel Marketing Principal HS&P, EMEA in Hemel Hempstead employer: bostonscientific
Contact Detail:
bostonscientific Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Omnichannel Marketing Principal HS&P, EMEA in Hemel Hempstead
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can open doors that a CV just can't.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Show them you’re not just another candidate; you’re genuinely interested in their mission and values.
✨Tip Number 3
Practice your storytelling skills. Be ready to share your experiences in a way that highlights your achievements and how they relate to the role you're applying for.
✨Tip Number 4
Don’t forget to follow up after interviews! A quick thank-you email can leave a lasting impression and show your enthusiasm for the position.
We think you need these skills to ace Omnichannel Marketing Principal HS&P, EMEA in Hemel Hempstead
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the skills and experiences that match the Omnichannel Marketing Principal role. Highlight your experience in integrated marketing communications and any relevant MedTech background to catch our eye!
Craft a Compelling Cover Letter: Your cover letter is your chance to tell us why you're the perfect fit for this role. Share your passion for omnichannel strategies and how your previous experiences align with our mission at Boston Scientific.
Showcase Your Achievements: Don’t just list your responsibilities; showcase your achievements! Use metrics and examples to demonstrate how you've successfully executed marketing campaigns or improved content strategies in the past.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and for you to stay updated on your progress!
How to prepare for a job interview at bostonscientific
✨Know Your Omnichannel Stuff
Make sure you brush up on omnichannel marketing strategies and content management. Be ready to discuss how you've successfully implemented these in past roles, especially in a B2B or B2C context. Having specific examples will show that you understand the nuances of the role.
✨Showcase Your Collaboration Skills
This role requires working with various teams, so be prepared to share experiences where you've collaborated across functions. Highlight your ability to influence stakeholders and drive initiatives in complex environments. Use examples that demonstrate your cross-functional teamwork.
✨Data-Driven Decision Making
Since the position involves leveraging customer data and insights, come equipped with examples of how you've used data to inform marketing strategies. Discuss any KPIs you've tracked and how you've optimised campaigns based on performance metrics.
✨Be Ready for Change Management Questions
Expect questions about how you've driven change within an organisation. Prepare to talk about your experience with integrating new strategies and processes, and how you've managed to get buy-in from different teams. This will show your capability in leading change effectively.
