At a Glance
- Tasks: Drive marketing strategies and execute impactful campaigns in the MedTech sector.
- Company: Join a fast-growing, innovative company with a purposeful mission.
- Benefits: Work in an international environment with inspirational colleagues and a team-oriented culture.
- Other info: Collaborative role with excellent career growth opportunities across EMEA.
- Why this job: Make a tangible impact on healthcare products and solutions that improve lives.
- Qualifications: 1+ years in sales/marketing in MedTech; business or scientific education required.
The predicted salary is between 50000 - 70000 £ per year.
As a core member of the Axonics EMEA team, you will have the opportunity to make a tangible impact on the products and solutions we bring to market by sharing their value with healthcare professionals and patients themselves. If you have strategic thinking, along with a collaborative approach and a relentlessly customer-focused mindset, we want to hear from you.
Purpose Statement
To drive the achievement of business growth through focused market/competitive analysis and the provision of a long-term strategic marketing plan in coordination with the country Management and EMEA division/franchise counterparts. This position is responsible for the elaboration and execution of the franchise Plan and budget as well as the implementation of Marketing excellence standards within his/her group.
Your key responsibilities will be:
- Develop and execute the Axonics EMEA marketing strategy based on market insights, competitive intelligence, and global product strategy.
- Lead the SNM portfolio strategy and co-create the overarching Axonics plan with the Marketing Lead for Bulkamid.
- Lead SNM launch planning and execution, including sales enablement on positioning, value proposition, and commercial strategies.
- Support and represent the Axonics franchise in BSC planning processes, including StratPlan and AOP in alignment with the EMEA Axonics Sales & Marketing Director.
- Develop formalized country marketing plans aligned with the EMEA Strat Plan, AOP, and local sales objectives.
- Drive EU marketing strategy and implementation plans by identifying critical local market questions, defining appropriate marketing tools (e.g., account segmentation, HCP profiling across OAB and FI), and coaching country sales teams on effective utilization.
- Prioritize launch focus areas based on business objectives.
- Partner with the GEM team on launch execution and strategic planning.
- Facilitate best-practice sharing, leverage tools and learnings from established markets, and ensure alignment between local, EMEA, and global product strategies.
- Collaborate with regional and country franchise marketing partners to ensure synergy between the Axonics franchise and the legacy Urology portfolio.
- Build deep industry and category insights, including the medical device sector, incontinence market (medical and surgical), competitive landscape, and BSC positioning.
- Translate insights into actionable strategies across respective markets.
- Maintain comprehensive product knowledge, including anatomy, disease states, technology, procedural steps, regulatory considerations, and competitive dynamics.
- Apply this knowledge to inform strategy and tactical execution.
- Support sales organizations through marketing processes and tools, including HCP engagement initiatives, event planning, and sales enablement resources.
- Manage stakeholder communication across Axonics and Urology teams to ensure alignment and effective execution of country strategies and customer programs.
- Establish and maintain relationships with key opinion leaders (KOLs).
- Design and manage efficient processes for Product Manager(s), ensuring delivery of high-quality, value-added outputs within agreed timelines.
- Champion quality and compliance standards in all activities.
- Act as an interface with clients and sales teams to ensure complaints or issues are properly documented, escalated, and resolved.
- Ensure all campaigns and events adhere to internal and external regulatory requirements.
Who are we looking for:
Years of experience: 1-+ years of experience with sales and/or marketing positions in the MedTech industry; EMEA regional scope is preferred.
Qualifications: Business education, scientific degree.
Languages: Fluency in English.
Technical Knowledge: Proven experience of working in a matrix environment with cross-divisions across the country and throughout EMEA. Leadership and people management skills. Excellence and Proficiency of P&L management: financial and budgeting aspects.
What we can offer to you:
- Working in an international environment
- Inspirational colleagues & culture
- Fast Growing and innovative environment
- A team-oriented company culture
- Company with a purposeful mission
Strategic Marketing Lead, MedTech (EMEA) employer: Boston Scientific
Axonics EMEA is an exceptional employer that fosters a collaborative and innovative work culture, allowing employees to make a meaningful impact in the MedTech industry. With a focus on employee growth and development, team members benefit from working alongside inspirational colleagues in a fast-paced environment dedicated to improving healthcare solutions. The company's commitment to a purposeful mission ensures that every role contributes to significant advancements in patient care across the EMEA region.
StudySmarter Expert Advice🤫
We think this is how you could land Strategic Marketing Lead, MedTech (EMEA)
✨Tip Number 1
Network like a pro! Get out there and connect with people in the MedTech industry. Attend events, join online forums, and don’t be shy about reaching out to potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Showcase your expertise! When you get the chance to chat with hiring managers or recruiters, make sure to highlight your strategic thinking and customer-focused mindset. Share specific examples of how you've driven marketing success in previous roles.
✨Tip Number 3
Prepare for interviews by researching the company and its products. Understand their market position and be ready to discuss how you can contribute to their growth. Tailor your answers to reflect their values and mission – it’ll show you’re genuinely interested!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive and engaged with our brand. So, go ahead and submit your application today!
We think you need these skills to ace Strategic Marketing Lead, MedTech (EMEA)
Some tips for your application 🫡
Tailor Your CV:Make sure your CV reflects the skills and experiences that align with the Strategic Marketing Lead role. Highlight your MedTech experience and any relevant marketing strategies you've executed. We want to see how you can make an impact!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about the MedTech industry and how your strategic thinking can drive growth. Be sure to mention specific examples of your collaborative approach and customer-focused mindset.
Showcase Your Market Insights:In your application, demonstrate your understanding of the EMEA market and competitive landscape. Share any insights or analyses you've conducted that could be relevant to our products and solutions. We love candidates who can think strategically!
Apply Through Our Website:We encourage you to apply directly through our website for a smoother process. It helps us keep track of your application and ensures you don’t miss out on any important updates. Plus, it shows you're keen to join our team!
How to prepare for a job interview at Boston Scientific
✨Know Your Market Inside Out
Before the interview, dive deep into the MedTech industry, especially focusing on incontinence solutions and the competitive landscape. Familiarise yourself with Axonics' products and their unique value propositions. This knowledge will help you articulate how your strategic marketing skills can drive growth.
✨Showcase Your Collaborative Spirit
Since this role requires a collaborative approach, prepare examples of past experiences where you've successfully worked with cross-functional teams. Highlight how you’ve facilitated best-practice sharing or aligned strategies across different divisions to achieve common goals.
✨Demonstrate Strategic Thinking
Be ready to discuss how you would develop and execute a marketing strategy based on market insights. Think about specific tools and methodologies you would use for account segmentation and HCP profiling, and be prepared to share your thought process during the interview.
✨Prepare for Scenario-Based Questions
Expect questions that ask how you would handle specific challenges in the role, such as launching a new product or managing stakeholder communication. Practice articulating your approach to these scenarios, ensuring you highlight your customer-focused mindset and ability to drive results.
