At a Glance
- Tasks: Drive marketing strategies and execute impactful campaigns in the MedTech industry.
- Company: Join Boston Scientific, a leader in innovative medical solutions.
- Benefits: Work in an international environment with inspirational colleagues and a fast-growing culture.
- Other info: Collaborative culture focused on innovation and high performance.
- Why this job: Make a real difference in healthcare while advancing your career in a dynamic team.
- Qualifications: 1+ years in sales/marketing within MedTech; business or scientific education preferred.
The predicted salary is between 50000 - 65000 £ per year.
Additional Locations: Dusseldorf, Madrid, Milan, Paris or Warsaw
Diversity - Innovation - Caring - Global Collaboration - Winning Spirit - High Performance
At Boston Scientific, we’ll give you the opportunity to harness all that’s within you by working in teams of diverse and high-performing employees, tackling some of the most important health industry challenges. With access to the latest tools, information and training, we’ll help you in advancing your skills and career. Here, you’ll be supported in progressing – whatever your ambitions.
Boston Scientific transforms lives through innovative medical solutions that improve the health of more than 30 million patients around the world each year. We’re at the forefront of the medical device industry – leading, evolving it to address unmet and emerging needs in healthcare. Our culture powers our performance and we turn our shared vision into value with the contribution of our 36,000 colleagues around the world.
As the core member of the Axonics EMEA team, you will have the opportunity to make a tangible impact on the products and solutions we bring to market by sharing their value with healthcare professionals and patients themselves. If you have strategic thinking, along with a collaborative approach and a relentlessly customer-focused mindset, we want to hear from you.
Purpose Statement
To drive the achievement of business growth through focused market/competitive analysis and the provision of a long-term strategic marketing plan in coordination with the country Management and EMEA division/franchise counterparts. This position is responsible for the elaboration and execution of the franchise Plan and budget as well as the implementation of Marketing excellence standards within his/her group.
Your key responsibilities will be:
- Develop and execute the Axonics EMEA marketing strategy based on market insights, competitive intelligence, and global product strategy.
- Lead the SNM portfolio strategy and co-create the overarching Axonics plan with the Marketing Lead for Bulkamid.
- Lead SNM launch planning and execution, including sales enablement on positioning, value proposition, and commercial strategies.
- Support and represent the Axonics franchise in BSC planning processes, including StratPlan and AOP in alignment with the EMEA Axonics Sales & Marketing Director.
- Develop formalized country marketing plans aligned with the EMEA Strat Plan, AOP, and local sales objectives.
- Drive EU marketing strategy and implementation plans by identifying critical local market questions, defining appropriate marketing tools (e.g., account segmentation, HCP profiling across OAB and FI), and coaching country sales teams on effective utilization. Prioritize launch focus areas based on business objectives.
- Partner with the GEM team on launch execution and strategic planning. Facilitate best-practice sharing, leverage tools and learnings from established markets, and ensure alignment between local, EMEA, and global product strategies.
- Collaborate with regional and country franchise marketing partners to ensure synergy between the Axonics franchise and the legacy Urology portfolio.
- Build deep industry and category insights, including the medical device sector, incontinence market (medical and surgical), competitive landscape, and BSC positioning. Translate insights into actionable strategies across respective markets.
- Maintain comprehensive product knowledge, including anatomy, disease states, technology, procedural steps, regulatory considerations, and competitive dynamics. Apply this knowledge to inform strategy and tactical execution.
- Support sales organizations through marketing processes and tools, including HCP engagement initiatives, event planning, and sales enablement resources.
- Manage stakeholder communication across Axonics and Urology teams to ensure alignment and effective execution of country strategies and customer programs. Establish and maintain relationships with key opinion leaders (KOLs).
- Design and manage efficient processes for Product Manager(s), ensuring delivery of high-quality, value-added outputs within agreed timelines.
- Champion quality and compliance standards in all activities. Act as an interface with clients and sales teams to ensure complaints or issues are properly documented, escalated, and resolved. Ensure all campaigns and events adhere to internal and external regulatory requirements.
Who are we looking for:
Years of experience: 1-+ years of experience with sales and/or marketing positions in the MedTech industry; EMEA regional scope is preferred.
Qualifications: Business education, scientific degree.
Languages: Fluency in English.
Technical Knowledge: Proven experience of working in a matrix environment with cross-divisions across the country and throughout EMEA. Leadership and people management skills. Excellence and Proficiency of P&L management: financial and budgeting aspects.
What we can offer to you:
- Working in an international environment
- Inspirational colleagues & culture
- Fast Growing and innovative environment
- A team-oriented company culture
- Company with a purposeful mission
Learn more about our benefits here EMEA.
Marketing Manager, Axonics EMEA employer: Boston Scientific
At Boston Scientific, we pride ourselves on being an exceptional employer, offering a dynamic and inclusive work culture that fosters innovation and collaboration. As a Marketing Manager in the EMEA region, you will have access to cutting-edge tools and resources, alongside opportunities for professional growth and development, all while contributing to meaningful healthcare solutions that impact millions of lives globally.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager, Axonics EMEA
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its products. Understand their mission and values, especially how they relate to the medical device industry. This will help you tailor your answers and show that you're genuinely interested in the role.
✨Tip Number 3
Practice makes perfect! Conduct mock interviews with friends or use online resources to refine your responses. Focus on articulating your experience and how it aligns with the marketing strategies at Boston Scientific.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re serious about joining the team and contributing to the innovative work we do at Boston Scientific.
We think you need these skills to ace Marketing Manager, Axonics EMEA
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Marketing Manager role. Highlight your experience in the MedTech industry and any relevant marketing strategies you've executed. We want to see how your skills align with our mission at Boston Scientific!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're passionate about the role and how you can contribute to our team. Be sure to mention specific projects or achievements that demonstrate your strategic thinking and customer-focused mindset.
Showcase Your Knowledge:We love candidates who are informed! Make sure to include insights about the medical device industry and the incontinence market. Show us that you understand the competitive landscape and how you can help drive our marketing strategy forward.
Apply Through Our Website:Don't forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about our culture and values before you hit 'send'!
How to prepare for a job interview at Boston Scientific
✨Know Your Market
Before the interview, dive deep into the medical device industry, especially focusing on incontinence solutions and competitive landscapes. Understanding Boston Scientific's position and their Axonics EMEA strategy will show your genuine interest and preparedness.
✨Showcase Your Strategic Thinking
Prepare examples that highlight your strategic thinking and collaborative approach. Think of times when you developed marketing strategies or executed plans that led to business growth. This will resonate well with their focus on driving achievement through market insights.
✨Demonstrate Customer Focus
Be ready to discuss how you've maintained a customer-focused mindset in previous roles. Share specific instances where you engaged healthcare professionals or patients, as this aligns perfectly with the role's emphasis on understanding customer needs.
✨Prepare for Cross-Functional Collaboration
Since the role involves working across various teams, think of examples where you've successfully collaborated in a matrix environment. Highlight your experience in managing stakeholder communication and ensuring alignment, which is crucial for the success of the Axonics franchise.