At a Glance
- Tasks: Drive marketing strategies and execute impactful campaigns in the MedTech sector.
- Company: Join a fast-growing, innovative company with a purposeful mission.
- Benefits: Work in an international environment with inspirational colleagues and a team-oriented culture.
- Other info: Collaborative role with excellent career growth opportunities across EMEA.
- Why this job: Make a tangible impact on healthcare products and solutions that improve lives.
- Qualifications: 1+ years in sales/marketing in MedTech; business education or scientific degree required.
The predicted salary is between 60000 - 80000 £ per year.
As a core member of the Axonics EMEA team, you will have the opportunity to make a tangible impact on the products and solutions we bring to market by sharing their value with healthcare professionals and patients themselves. If you have strategic thinking, along with a collaborative approach and a relentlessly customer-focused mindset, we want to hear from you.
Purpose Statement
To drive the achievement of business growth through focused market/competitive analysis and the provision of a long-term strategic marketing plan in coordination with the country Management and EMEA division/franchise counterparts. This position is responsible for the elaboration and execution of the franchise Plan and budget as well as the implementation of Marketing excellence standards within his/her group.
Your key responsibilities will be:
- Develop and execute the Axonics EMEA marketing strategy based on market insights, competitive intelligence, and global product strategy.
- Lead the SNM portfolio strategy and co-create the overarching Axonics plan with the Marketing Lead for Bulkamid.
- Lead SNM launch planning and execution, including sales enablement on positioning, value proposition, and commercial strategies.
- Support and represent the Axonics franchise in BSC planning processes, including StratPlan and AOP in alignment with the EMEA Axonics Sales & Marketing Director.
- Develop formalized country marketing plans aligned with the EMEA Strat Plan, AOP, and local sales objectives.
- Drive EU marketing strategy and implementation plans by identifying critical local market questions, defining appropriate marketing tools (e.g., account segmentation, HCP profiling across OAB and FI), and coaching country sales teams on effective utilization.
- Prioritize launch focus areas based on business objectives.
- Partner with the GEM team on launch execution and strategic planning.
- Facilitate best-practice sharing, leverage tools and learnings from established markets, and ensure alignment between local, EMEA, and global product strategies.
- Collaborate with regional and country franchise marketing partners to ensure synergy between the Axonics franchise and the legacy Urology portfolio.
- Build deep industry and category insights, including the medical device sector, incontinence market (medical and surgical), competitive landscape, and BSC positioning.
- Translate insights into actionable strategies across respective markets.
- Maintain comprehensive product knowledge, including anatomy, disease states, technology, procedural steps, regulatory considerations, and competitive dynamics.
- Apply this knowledge to inform strategy and tactical execution.
- Support sales organizations through marketing processes and tools, including HCP engagement initiatives, event planning, and sales enablement resources.
- Manage stakeholder communication across Axonics and Urology teams to ensure alignment and effective execution of country strategies and customer programs.
- Establish and maintain relationships with key opinion leaders (KOLs).
- Design and manage efficient processes for Product Manager(s), ensuring delivery of high-quality, value-added outputs within agreed timelines.
- Champion quality and compliance standards in all activities.
- Act as an interface with clients and sales teams to ensure complaints or issues are properly documented, escalated, and resolved.
- Ensure all campaigns and events adhere to internal and external regulatory requirements.
Who are we looking for:
- Years of experience: 1-+ years of experience with sales and/or marketing positions in the MedTech industry; EMEA regional scope is preferred.
- Qualifications: Business education, scientific degree.
- Languages: Fluency in English.
- Technical Knowledge: Proven experience of working in a matrix environment with cross-divisions across the country and throughout EMEA.
- Leadership and people management skills.
- Excellence and Proficiency of P&L management: financial and budgeting aspects.
What we can offer to you:
- Working in an international environment
- Inspirational colleagues & culture
- Fast Growing and innovative environment
- A team-oriented company culture
- Company with a purposeful mission
Strategic Marketing Lead, MedTech (EMEA) in Hemel Hempstead employer: Boston Scientific
At Axonics, we pride ourselves on being an excellent employer, offering a dynamic and collaborative work culture that empowers our employees to make a meaningful impact in the MedTech industry. With a focus on employee growth and development, we provide opportunities for strategic thinking and innovation within a fast-growing international environment, all while championing a purposeful mission that resonates with our team. Join us to be part of a passionate group dedicated to improving healthcare solutions across EMEA.
StudySmarter Expert Advice🤫
We think this is how you could land Strategic Marketing Lead, MedTech (EMEA) in Hemel Hempstead
✨Tip Number 1
Network like a pro! Get out there and connect with people in the MedTech industry. Attend events, join online forums, and don’t be shy about reaching out to potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your strategic thinking! When you get the chance to chat with hiring managers or during interviews, share specific examples of how you've used market insights to drive successful marketing strategies. This will demonstrate that you’re not just a doer, but a thinker too.
✨Tip Number 3
Be ready to discuss your understanding of the competitive landscape. Brush up on the latest trends in the MedTech sector and be prepared to talk about how you can leverage this knowledge to benefit the company. It shows you’re proactive and genuinely interested in the role.
✨Tip Number 4
Apply through our website! We want to see your application come through directly. It’s a great way to ensure it gets noticed, and you’ll be one step closer to joining our awesome team at StudySmarter. Don’t miss out on the chance to make an impact!
We think you need these skills to ace Strategic Marketing Lead, MedTech (EMEA) in Hemel Hempstead
Some tips for your application 🫡
Tailor Your CV:Make sure your CV reflects the skills and experiences that align with the Strategic Marketing Lead role. Highlight your MedTech experience and any relevant marketing strategies you've executed in the past.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to showcase your strategic thinking and customer-focused mindset. Share specific examples of how you've made an impact in previous roles, especially in the EMEA region.
Showcase Your Collaborative Spirit:We love teamwork at StudySmarter! In your application, mention instances where you've successfully collaborated with cross-functional teams. This will demonstrate your ability to work effectively within our matrix environment.
Apply Through Our Website:Don't forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. We can’t wait to see what you bring to the table!
How to prepare for a job interview at Boston Scientific
✨Know Your Market Inside Out
Before the interview, dive deep into the MedTech industry, especially focusing on incontinence solutions and the competitive landscape. Be prepared to discuss how your insights can shape the marketing strategy for Axonics EMEA.
✨Showcase Your Strategic Thinking
Prepare examples of how you've developed and executed marketing strategies in previous roles. Highlight your ability to analyse market data and translate it into actionable plans that drive business growth.
✨Demonstrate Collaboration Skills
Since this role requires working with various teams, think of instances where you successfully collaborated across departments. Be ready to explain how you can foster synergy between the Axonics franchise and other marketing partners.
✨Be Customer-Focused
Emphasise your customer-centric approach by sharing experiences where you engaged healthcare professionals or patients. Discuss how you can leverage these relationships to enhance marketing efforts and ensure alignment with local sales objectives.
