Business Unit Director EMEA - Sales & Marketing (Vascular)
Business Unit Director EMEA - Sales & Marketing (Vascular)

Business Unit Director EMEA - Sales & Marketing (Vascular)

Full-Time 72000 - 108000 ÂŁ / year (est.) No home office possible
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Boston Scientific

At a Glance

  • Tasks: Lead the development and execution of commercial strategies for Vascular Therapies across EMEA.
  • Company: Join Boston Scientific, a global leader in medical technology transforming lives.
  • Benefits: Enjoy an attractive benefits package, international opportunities, and excellent training programmes.
  • Why this job: Make a real impact in healthcare while working with innovative technologies and diverse teams.
  • Qualifications: 15+ years in sales/marketing leadership within medical devices; strong business acumen required.
  • Other info: Dynamic, fast-growing environment with a focus on collaboration and high performance.

The predicted salary is between 72000 - 108000 ÂŁ per year.

Sales Execution & Commercial Excellence

Diversity - Innovation - Caring - Global Collaboration - Winning Spirit - High Performance

At Boston Scientific, we’ll give you the opportunity to harness all that’s within you by working in teams of diverse and high-performing employees, tackling some of the most important health industry challenges. With access to the latest tools, information and training, we’ll help you in advancing your skills and career. Here, you’ll be supported in progressing – whatever your ambitions.

Boston Scientific transforms lives through innovative medical solutions that improve the health of more than 30 million patients around the world each year. We’re at the forefront of the medical device industry – leading, evolving it to address unmet and emerging needs in healthcare. Our culture powers our performance and we turn our shared vision into value with the contribution of our 36,000 colleagues around the world.

Purpose Statement

Vascular Therapies represent a fast-growing market with exciting opportunities to strengthen our category leadership across different franchises. While driving the right focus, we strive to maximize our full portfolio of innovations and enable more patients to benefit from our therapies around the world.

Create, direct, and lead the development and execution of the Cluster commercial strategy for the full Vascular Therapies portfolio, assuming accountability for overall sales and P&L performance. Establish and maintain market leadership by developing commercial strategies, optimizing execution with country teams, and driving Vascular Therapies growth initiatives aligned with divisional and cluster objectives.

This role shapes long-term Vascular Therapies strategic direction through market analysis, customer segmentation, and identification of unmet needs. This role leads and develops People Managers, fosters cross-functional collaboration, and ensures that all Vascular Therapies commercial activities comply with BSC quality and regulatory requirements. This role ensures alignment and orchestration of customer engagement strategies, leveraging Integrated Marketing Communications and omnichannel capabilities to maximize portfolio visibility and accelerate adoption.

Key Responsibilities

  • Industry Knowledge: Maintain a deep understanding of the Vascular Therapies market, including the broader healthcare ecosystem, competitive landscape, technology trends, and clinical and economic drivers. Provide continuous education and tools to the team to remain current on industry, competitor, and product updates. Collect field insights.
  • Business Management & Sales Leadership: Conduct regular sales reviews with Sales Managers and cluster leaders. Identify forecast gaps and propose corrective strategies. Ensure strong territory management and develop targeting and segmentation models for the Vascular Therapies franchise. Drive account penetration, referral development, and customer expansion strategies, focusing on high‑potential regions. Align sales execution closely with country leadership to ensure effective implementation of commercial priorities. Demonstrate a commercially driven and execution‑focused mindset, aligning business priorities with omnichannel activation plans to deliver measurable growth, portfolio visibility and sustainable market impact. Identify and develop new business opportunities across key franchises.
  • Strategic Leadership & Business Development: Lead development of the Vascular Therapies Strategic Plan through opportunity assessment and customer segmentation. Define and continuously refine the Vascular Therapies portfolio strategy, ensuring clear articulation of value propositions, prioritization of growth platforms, lifecycle management, and alignment between global innovation roadmap and regional market needs. Ensure effective deployment of Integrated Marketing Communications and omnichannel capabilities in support of portfolio strategy and commercial execution. Identify emerging market trends, disruptive opportunities, and competitive threats. Influence global teams by representing EMEA market needs and leveraging global resources. Develop commercial strategies to win against competitors and new entrants.
  • Marketing & Market Development: Build and execute the Vascular Therapies marketing strategy, including positioning, messaging, value propositions, IMC and omnichannel programs. Ensure clear portfolio positioning and articulation across customer segments, translating complex clinical and economic value into compelling commercial narratives. Collaborate with cluster and country marketing teams to enhance productivity and profitability in high‑potential regions. Develop customer education and training programs in partnership with Medical Affairs, Marketing and Learning & Development. Lead KOL engagement, advisory structures and thought leadership collaborations. Leverage deep business and industry knowledge to translate insights into impactful Integrated Marketing Communications strategies.
  • New Product / Program Introduction & Training: Prepare markets for new Vascular Therapies product launches or operational/technical program rollouts. Ensure adequate technical, clinical and commercial training for sales teams and customers. Support proctoring, centres of excellence and education pathways needed to accelerate Vascular Therapies adoption.
  • Creative Economic & Value‑Added Solutions: Partner with Key Account Management, Contracting, HEMA and HS&P to build multi‑year commercial solutions and bundled value offerings. Evaluate opportunities considering customer and country business needs. Support negotiation strategies for economically constrained environments.
  • Relationship Building: Maintain strong relationships with major accounts, engineering/technical centres and strategic clinical partners. Develop strong collaborations and partnerships with key Vascular Surgeons, Interventional Radiologists, Interventional Cardiologists and referral networks. Represent the Vascular Therapies organization in internal and external forums, societies and industry events (e.g., PVI, LINC, Charing Cross, FYA, CIRSE, ESVS, EuroPCR). Partner with key stakeholders to develop educational programs and enhance therapy/technology adoption.
  • Quality, Compliance & Governance: Guide the Vascular Therapies team in full compliance with BSC’s Quality System, regional regulations and Code of Conduct. Drive quality awareness and contribute to continuous improvement initiatives. Participate in Management Review of Quality meetings as appropriate.
  • People Development: Lead and develop People Managers, ensuring ongoing coaching, performance management and talent development. Build a high‑performing Vascular Therapies commercial team aligned with strategic priorities. Promote a diverse and inclusive environment enabling team members to reach full potential.

Preferred Key Requirements

  • Years of Experience: 15+ years of sales and marketing leadership within medical devices or related technical industries. Experience managing cross‑cultural teams in a matrix environment.
  • Qualifications: Biomedical Engineering, scientific or business degree; MBA preferred.
  • Languages: Fluency in English; other languages are an asset.
  • MedTech Experience: Proven business acumen, strong record in building successful business strategies, P&L management and leading high‑performing teams. Demonstrated experience in market and therapy development.
  • Technical Knowledge: Experience coaching sales teams, influencing KOLs, navigating complex engineering or clinical fields and launching new product/technology solutions.

Core Competencies

  • Market & Technical Insight in Vascular Therapies and Vascular Surgery
  • Business Acumen & Strategy Execution
  • External Stakeholder Management
  • Sales Execution & Commercial Excellence
  • Communication & Influence
  • Internal Collaboration & Cross‑functional Leadership
  • Talent attraction, retention and development
  • Innovation & Change Management

Leadership Competencies

  • Strategic Leadership – Strategic Thinking, Global Perspective, Innovation, Financial Acumen
  • Performance Leadership – Customer Focus, Analysis, Planning, Execution
  • Collaborative Leadership – Adaptability, Influence, Collaboration, Courage

Closing date for applications: Friday 13th March 2026

What We Can Offer To You

  • Attractive benefits package
  • Inspirational colleagues and culture
  • Fast‑growing and innovative environment
  • A team‑oriented company culture
  • International opportunities
  • Excellent training/development programmes

We, Boston Scientific, are an equal employment opportunity employer. We do not and will not make any personnel decisions based on a person’s age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status or any other characteristic protected by federal, state or local law.

Business Unit Director EMEA - Sales & Marketing (Vascular) employer: Boston Scientific

At Boston Scientific, we pride ourselves on being an exceptional employer, offering a dynamic and inclusive work culture that fosters innovation and collaboration. With a strong focus on employee development, we provide access to comprehensive training programmes and international opportunities, ensuring that our team members can grow their careers while making a meaningful impact in the healthcare industry. Located in vibrant cities across EMEA, our teams are empowered to tackle significant health challenges, supported by a diverse group of high-performing colleagues who share a commitment to transforming lives through cutting-edge medical solutions.
Boston Scientific

Contact Detail:

Boston Scientific Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Business Unit Director EMEA - Sales & Marketing (Vascular)

✨Tip Number 1

Network like a pro! Get out there and connect with industry professionals on LinkedIn or at events. You never know who might have the inside scoop on job openings or can put in a good word for you.

✨Tip Number 2

Prepare for interviews by researching the company and its culture. Understand their values and how they align with your own. This will help you stand out and show that you're genuinely interested in being part of their team.

✨Tip Number 3

Practice your pitch! Be ready to explain why you're the perfect fit for the role. Highlight your experience in sales and marketing, especially in the medical device sector, and how you can drive growth for their Vascular Therapies portfolio.

✨Tip Number 4

Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re serious about joining Boston Scientific and contributing to our mission of transforming lives.

We think you need these skills to ace Business Unit Director EMEA - Sales & Marketing (Vascular)

Sales Leadership
Commercial Strategy Development
Market Analysis
Customer Segmentation
P&L Management
Integrated Marketing Communications
Omnichannel Marketing
Cross-Functional Collaboration
Stakeholder Management
Vascular Therapies Knowledge
Team Development
Relationship Building
Regulatory Compliance
Problem-Solving Skills
Strategic Thinking

Some tips for your application 🫡

Tailor Your CV: Make sure your CV is tailored to the role of Business Unit Director. Highlight your experience in sales and marketing within the medical device industry, and don’t forget to showcase your leadership skills and strategic thinking.

Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you’re passionate about Vascular Therapies and how your background aligns with our mission at Boston Scientific. Be genuine and let your personality come through.

Showcase Your Achievements: When detailing your experience, focus on your achievements rather than just responsibilities. Use metrics where possible to demonstrate your impact, like sales growth or successful product launches. Numbers speak volumes!

Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, you’ll find all the details you need about the role and our company culture there!

How to prepare for a job interview at Boston Scientific

✨Know Your Market Inside Out

Before the interview, dive deep into the Vascular Therapies market. Understand the latest trends, key players, and competitive landscape. This knowledge will not only impress your interviewers but also help you articulate how you can drive commercial strategies effectively.

✨Showcase Your Leadership Skills

As a Business Unit Director, you'll be leading teams. Prepare examples of how you've successfully managed cross-cultural teams and driven performance in previous roles. Highlight your experience in coaching and developing talent, as this is crucial for fostering a high-performing environment.

✨Align with Company Values

Boston Scientific values diversity, innovation, and collaboration. During your interview, share experiences that reflect these values. Discuss how you've contributed to a diverse team or led innovative projects that had a significant impact on business outcomes.

✨Prepare for Scenario-Based Questions

Expect scenario-based questions that assess your strategic thinking and problem-solving skills. Think about challenges you've faced in sales execution or market development and how you overcame them. Use the STAR method (Situation, Task, Action, Result) to structure your responses clearly.

Business Unit Director EMEA - Sales & Marketing (Vascular)
Boston Scientific
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