Media Buying Team Lead (London based)

Media Buying Team Lead (London based)

Full-Time On-site
Boston Link

We’re recruiting a Media Buying Team Lead for a digital marketing agency with a growing media team. You’ll built and lead a team of Media Buyers and take ownership of acquisition performance across affiliate and comparison site campaigns, paid social, mobile apps and emerging channels.

What we’re looking for

  • At least 4 years’ experience in media buying, including affiliate or comparison site traffic.
  • Previous in-house experience at an affiliate business.
  • At least 2 years’ experience leading or managing a team.
  • Hands-on paid social experience across platforms such as Meta, Snapchat, X, Reddit and Telegram.
  • Experience in a regulated sector such as iGaming, sports betting or crypto, including platform compliance and certification.
  • Practical experience with mobile app campaigns, in-app event tracking and an MMP such as AppsFlyer or Adjust.
  • Strong analytical skills and experience managing budgets against commercial performance targets.
  • US market experience is an advantage.

What you’ll do

  • Lead and develop the Media Buyers, setting clear priorities and helping the team meet monthly spend and revenue targets.
  • Plan and optimise campaigns across paid social, programmatic, mobile/app and direct media channels.
  • Scale affiliate and comparison site campaigns from strategy and creative development through launch, testing and optimisation.
  • Manage budgets across platforms and markets against ROI and ROAS targets.
  • Build relationships with media partners, evaluate new DSPs and traffic sources, and work closely with internal teams.
  • Use campaign data, A/B testing and creative iteration to identify opportunities for growth.
  • Oversee mobile app acquisition, including installs, in-app events, attribution and native ad formats.
  • Navigate platform certification, whitelisting and advertising requirements in regulated markets.

What’s on offer

A competitive salary, performance-based incentives, professional development opportunities and a collaborative team environment with regular company events.

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Boston Link

Contact Details:

Boston Link Recruitment Team