Editorial Director - AI Campaign in Slough

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BCG is looking for an experienced, entrepreneurial Editorial Director to play a key role in shaping the strategy and leading the execution of the firm’s global campaign focusing on artificial intelligence, a priority topic that is top of mind for business leaders and the media.

The Editorial Director will have three primary roles:

• Partner with BCG’s global campaign team to define and execute a cohesive, cross-channel AI content strategy, working closely with the campaign’s leadership and AI experts across the firm.
• Take a portfolio view of AI content pipelines across the firm, ensuring alignment with the campaign’s content strategy and audience priorities (CEO, CXO, and practitioner).
• Improve quality in formats ranging from articles and reports to videos and infographics, helping to ensure that BCG’s insights are market-leading and differentiated.

The Editorial Director will identify new opportunities for thought leadership and will initiate and drive content projects. For the campaign’s flagship reports, the Editorial Director will work with topic experts, the media team, the campaign team, and others in Marketing to shape questionnaires, analyze data, and extract a story that can attract both earned media and commercial interest. To seize the opportunity to be in the market with timely insights, the Editorial Director may serve as a writer.

The Editorial Director will cultivate relationships within the campaign and across the business, acting as an adviser, influencer, and problem solver. This role demands a strategic communicator who excels at distilling complex concepts into clear messages that advance BCG’s global AI narrative. Working with the AI campaign’s Senior Director, the Editorial Director will shepherd a data-driven content strategy and ensure alignment for that strategy among senior stakeholders.

The Editorial Director will be the line manager for, and will team closely with, an Editor dedicated to the AI campaign. The Editor will provide editorial guidance and hands-on developmental editing across a range of content pieces for the campaign.

The Editorial Director’s impact will be evident on several fronts:

• Published content will reflect clear priorities and will be supported by well-defined channel strategies, resulting in stronger reach and engagement.
• Content development will benefit from greater collaboration across the business, the promotion of best practices, and the strategic use of metrics to drive improvements.
• The program of content will be recognized as market-leading and will resonate with business leaders and the media.

While closely aligned with the global campaign, the Editorial Director’s organizational home is the BCG Content Studio, which is part of BCG’s Marketing & Communications organization.

Key responsibilities include:

• Building relationships with stakeholders across functions and at all levels, especially with senior decision makers in the business.
• Communicating clearly and effectively, with a focus on informing and influencing decisions that affect content strategy and development.
• Actively shaping written and spoken material into sharp, compelling, and engaging content for senior business professionals and the media.
• Crafting content strategy and individual content pieces by audience (CEOs, CXOs, practitioners) and by AI subtopic (agents, cybersecurity, physical AI, human impact, and so on).
• Staying abreast of trends in AI and advanced technologies that can inform content ideas and strategy.
• Finding differentiating angles on a fast-moving topic in a crowded content market.
• Leveraging, and in some cases developing, GenAI tools to support the planning and development of both content and content strategies.
• Identifying content gaps across complex pipelines based on internal priorities and market research.
• Making recommendations for new and innovative content across channels including social media (paid and organic), email, web, events, and media.
• Helping define KPIs for content across owned and earned channels.
• Taking action to help move work forward and showing initiative in solving problems and overcoming challenges.

Qualifications include:

• Bachelor's degree in a related field with demonstrated high academic achievement.
• Minimum 10 years of work experience in a professional editorial environment.