Global Marketing Activation & Orchestration Director
Global Marketing Activation & Orchestration Director

Global Marketing Activation & Orchestration Director

Canary Wharf Full-Time 54000 - 84000 £ / year (est.) No home office possible
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At a Glance

  • Tasks: Lead global marketing strategies and collaborate with senior leaders to drive impactful campaigns.
  • Company: Join BCG, a pioneer in strategy consulting, shaping business and society for over 50 years.
  • Benefits: Enjoy a diverse work environment with opportunities for growth and a commitment to your career journey.
  • Why this job: Be part of a dynamic team influencing global marketing while working in a fast-paced, innovative culture.
  • Qualifications: 8+ years in consulting or professional services marketing; Bachelor's required, Master's preferred.
  • Other info: Work with top-tier professionals and engage in meaningful projects across various markets.

The predicted salary is between 54000 - 84000 £ per year.

*Locations*: Lisbon | Canary Wharf
Who We Are
BCG pioneered strategy consulting more than 50 years ago, and we continue to innovate and redefine the industry. We offer multiple career paths for the world’s best talent to have a real impact on business and society. As part of our team, you will benefit from the breadth and diversity of what we are doing today and where we are headed next. We count on your authenticity, exceptional work, and strong integrity. In return we are committed to supporting you in discovering the most fulfilling career journey possible-and unlocking your potential to advance the world. Our team called Global Services (GS) provides corporate support to business areas such as Finance, Legal, HR, Marketing and IT. This diverse team of experts, operators and specialists represent all levels from Partner to entry level staff, operating across the globe in multiple countries. Global Services is in short, the backbone of BCG.
What You’ll Do
As Global Marketing Activation & Orchestration Director, you will play a vital role within the Activation & Orchestration (A&O) Team and shape BCG’s global marketing and communications strategy around one of our Global Campaigns, the priority capabilities and themes BCG stands for. You will take ownership of campaign strategies and key campaign elements in close collaboration with BCG’s Senior Leadership Team (e.g., the Global Chief Communications Officer, the Global Positioning Chair, and the Chief Marketing Officer), global channel teams, as well as BCG’s Practice Areas and local markets.¿ As part of this position, you will¿¿ Take responsibility for articulating the campaign strategy and plan in alignment with senior stakeholders across BCG Drive the campaign content marketing agenda in collaboration with colleagues from content studio and communication channels (earned, social, web, paid, media and branding) as one team. Own campaign orchestration and 360-degree amplification with core A&O and extended Marketing & Communications teams working on the campaign. Ensuring delivery against campaign KPIs and budgets. Define overall goals and KPIs for respective activation, work closely with the analytics team to monitor plan against KPIs and makes adjustments accordingly¿ YOU’RE GOOD AT Working with senior stakeholders with a consultative mindset Excellent verbal and written communication, enabling you to effectively interact with all levels of the organization, including senior stakeholders in a global, and at times, high pressure, complex, and virtual environment.¿ Conceptual and analytical thinking to craft a marketing and communications strategy¿¿ Understanding the themes shaping today’s global agenda and BCG’s business priorities, ability to quickly develop depth in new topics¿(e.g., Climate & Sustainability, Cost management) Excellent project management, organization, and improvisation skills, with a high degree of flexibility, reliability, and the ability to work under pressure¿ Leading working teams & working collaboratively in a global matrixed organization Performing successfully and in a positive and friendly manner in a fast-paced, intellectually intense, service-oriented environment¿
What You’ll Bring
A minimum of 8 years-experience in management consulting or professional services marketing. Experience on the consulting track at a leading consulting firm is considered a plus A Bachelor’s Degree in a relevant field of expertise. Master Degree or MBA a plus¿ Proven ability to work with topic experts and senior executives¿¿ Advanced communication skills: oral, written and active listening (including senior leadership presentations/meetings)¿¿ Ability to work with different markets, cultures and travel as required¿ Fluent written and spoken English skills, additional languages a plus¿ Integrated Marketing Expertise or experience in managing thought leadership campaigns a plus
Who You’ll Work With
Will work with the A&O team and channel representatives of mostly senior marketing specialists. As part of this team, you will interface with a broad set of colleagues across the company, including leaders of business units and functional leaders (this includes Managing Directors & Partners, Marketing Senior/Executive Directors and peers within BCG’s Marketing & Communications function).
Boston Consulting Group is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity / expression, national origin, disability, protected veteran status, or any other characteristic protected under national, provincial, or local law, where applicable, and those with criminal histories will be considered in a manner consistent with applicable state and local laws.

BCG is an E – Verify Employer. (Click here )( for more information on E-Verify.

Global Marketing Activation & Orchestration Director employer: Boston Consulting Group

At BCG, we pride ourselves on being an exceptional employer, offering a dynamic work culture that fosters innovation and collaboration. As the Global Marketing Activation & Orchestration Director, you will have the opportunity to work alongside senior leadership in a fast-paced environment, driving impactful global campaigns while benefiting from extensive professional development opportunities. Our Lisbon and Canary Wharf locations provide a vibrant backdrop for your career growth, ensuring you are supported in unlocking your full potential within a diverse and inclusive team.
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Contact Detail:

Boston Consulting Group Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Global Marketing Activation & Orchestration Director

Tip Number 1

Familiarize yourself with BCG's global campaigns and their key themes. Understanding the current marketing strategies and priorities will help you articulate how your experience aligns with their goals during discussions.

Tip Number 2

Network with current or former BCG employees, especially those in marketing roles. They can provide insights into the company culture and expectations, which can be invaluable when preparing for interviews.

Tip Number 3

Showcase your ability to work collaboratively in a global environment. Highlight any past experiences where you've successfully managed cross-functional teams or worked with senior stakeholders to drive marketing initiatives.

Tip Number 4

Prepare to discuss specific KPIs and metrics you've used in previous roles to measure campaign success. BCG values data-driven decision-making, so demonstrating your analytical skills will set you apart.

We think you need these skills to ace Global Marketing Activation & Orchestration Director

Strategic Marketing Planning
Stakeholder Management
Campaign Management
Content Marketing
Analytical Thinking
Project Management
Cross-Cultural Communication
Consultative Mindset
Performance Measurement
Budget Management
Team Leadership
Flexibility and Adaptability
Fluent English Communication
Integrated Marketing Expertise
Ability to Work Under Pressure

Some tips for your application 🫡

Understand the Role: Before applying, make sure you fully understand the responsibilities and requirements of the Global Marketing Activation & Orchestration Director position. Tailor your application to highlight relevant experiences that align with the job description.

Craft a Compelling Cover Letter: Write a cover letter that showcases your understanding of BCG's mission and how your skills and experiences make you a perfect fit for the role. Be sure to mention specific campaigns or strategies you've successfully managed in the past.

Highlight Relevant Experience: In your CV, emphasize your experience in management consulting or professional services marketing. Include quantifiable achievements that demonstrate your ability to drive campaign strategies and work with senior stakeholders.

Showcase Communication Skills: Since excellent communication is crucial for this role, ensure your application reflects your verbal and written communication skills. Consider including examples of presentations or reports you've created for senior leadership.

How to prepare for a job interview at Boston Consulting Group

Understand BCG's Global Campaigns

Before the interview, familiarize yourself with BCG's current global campaigns and their strategic objectives. This will help you articulate how your experience aligns with their marketing and communications strategy.

Showcase Your Consultative Mindset

Prepare examples that demonstrate your ability to work with senior stakeholders in a consultative manner. Highlight instances where you've successfully navigated complex environments and built strong relationships.

Demonstrate Analytical Thinking

Be ready to discuss how you've used conceptual and analytical thinking to develop marketing strategies in the past. Provide specific examples of how you've defined goals and KPIs for campaigns and adjusted plans based on analytics.

Highlight Your Project Management Skills

Discuss your project management experience, especially in fast-paced environments. Share examples of how you've organized and led teams to deliver successful marketing initiatives while managing multiple priorities.

Global Marketing Activation & Orchestration Director
Boston Consulting Group
B
  • Global Marketing Activation & Orchestration Director

    Canary Wharf
    Full-Time
    54000 - 84000 £ / year (est.)

    Application deadline: 2027-01-20

  • B

    Boston Consulting Group

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