At a Glance
- Tasks: Lead AI content strategy and create compelling editorial features for a global campaign.
- Company: Join Boston Consulting Group, a pioneer in business strategy and innovation.
- Benefits: Competitive salary, professional development, and a collaborative work environment.
- Other info: Dynamic role with opportunities for creativity and strategic impact.
- Why this job: Shape the future of AI insights and influence business leaders worldwide.
- Qualifications: Strong editorial skills and experience in AI content creation.
The predicted salary is between 72000 - 88000 £ per year.
Who We Are Boston Consulting Group partners with leaders in business and society to tackle their most important challenges and capture their greatest opportunities.
BCG was the pioneer in business strategy when it was founded in 1963.
Today, we help clients with total transformation-inspiring complex change, enabling organizations to grow, building competitive advantage, and driving bottom-line impact.
To succeed, organizations must blend digital and human capabilities.
Our diverse, global teams bring deep industry and functional expertise and a range of perspectives to spark change.
BCG delivers solutions through leading-edge management consulting along with technology and design, corporate and digital ventures—and business purpose.
We work in a uniquely collaborative model across the firm and throughout all levels of the client organization, generating results that allow our clients to thrive.
What You'll Do BCG is looking for an experienced, entrepreneurial Editorial Director to play a key role in shaping the strategy and leading the execution of the firm’s global campaign focusing on artificial intelligence, a priority topic that is top of mind for business leaders and the media.
The Editorial Director will have three primary roles: Partner with BCG’s global campaign team to define and execute a cohesive, cross-channel AI content strategy, working closely with the campaign’s leadership and AI experts across the firm.
Conceive and manage the development of editorial features that tie to the campaign’s priorities and showcase BCG insights on subtopics, themes, and emerging areas of interest.
Take a portfolio view of AI content pipelines across the firm, ensuring alignment with the campaign’s content strategy and audience priorities (CEO, CXO, and practitioner).
Strong editorial and creative skills are essential.
The Editorial Director will improve quality in formats ranging from articles and reports to videos and infographics, helping to ensure that BCG’s insights are market-leading and differentiated.
They will work closely with topic experts—and will leverage their own expertise in Gen AI tools—to storyline BCG data and research and provide developmental editing to ensure the content is compelling and differentiated.
The Editorial Director will identify new opportunities for thought leadership and will initiate and drive content projects.
For the campaign’s flagship reports, the Editorial Director will work with topic experts, the media team, the campaign team, and others in Marketing to shape questionnaires, analyze data, and extract a story that can attract both earned media and commercial interest.
To seize the opportunity to be in the market with timely insights, the Editorial Director may serve as a writer.
Communication and teaming skills are critical.
The Editorial Director will cultivate relationships within the campaign and across the business, acting as an adviser, influencer, and problem solver.
This role demands a strategic communicator who excels at distilling complex concepts into clear messages that advance BCG’s global AI narrative.
Working with the AI campaign’s Senior Director, the Editorial Director will shepherd a data-driven content strategy and ensure alignment for that strategy among senior stakeholders.
The Editorial Director will be the line manager for, and will team closely with, an Editor dedicated to the AI campaign.
The Editor will provide editorial guidance and hands-on developmental editing across a range of content pieces for the campaign.
The Editorial Director’s impact will be evident on several fronts.
Published content will reflect clear priorities and will be supported by well-defined channel strategies, resulting in stronger reach and engagement.
Content development, in general, will benefit from greater collaboration across the business, the promotion of best practices, and the strategic use of metrics to drive improvements.
The program of content, in general, will be recognized as market-leading and will resonate with business leaders and the media.
While closely aligned with the global campaign, the Editorial Director’s organizational home is the BCG Content Studio, which is part of BCG’s Marketing
Editorial Director - AI Campaign employer: Boston Consulting Group
Boston Consulting Group is an exceptional employer that offers a unique Medical Elective Internship in London, providing medical students with invaluable insights into healthcare management. With a strong focus on employee growth and collaboration, BCG fosters a dynamic work culture where diverse perspectives drive innovation and transformation in the healthcare sector. Interns will benefit from exposure to industry leaders, cutting-edge technologies, and the opportunity to tackle real-world challenges, all while being part of a globally respected firm committed to shaping a sustainable future.
StudySmarter Expert Advice🤫
We think this is how you could land Editorial Director - AI Campaign
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Boston Consulting Group and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Boston Consulting Group are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Boston Consulting Group on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Boston Consulting Group. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Editorial Director - AI Campaign
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Boston Consulting Group. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Boston Consulting Group:Show us that you’ve done your homework! In your application, briefly mention what you admire about Boston Consulting Group’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Boston Consulting Group
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Boston Consulting Group will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Boston Consulting Group, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
