Director of Power Markets EMEADepartment: Power MarketsReporting in City of Westminster

Job Overview

We are looking for a highly collaborative and strategic Account & Commercial Marketing Manager to help scale and evolve BCG’s Account Based Marketing program (ABM). This individual will play a central role in designing and delivering high-impact, cross-functional ABM programs for our most strategic accounts. Reporting to the Senior Manager of Account & Commercial Marketing, this role will partner closely with account teams, practice area marketers, regional marketing, and cross-functional digital experts to bring personalized, insight-driven campaigns to life. You’ll operate across all stages of the buyer journey—using creativity, data, and technology to engage decision-makers, accelerate pipeline, and drive measurable impact.

Key Responsibilities

• Identify and prioritize key accounts across ABM tiers (1:1, 1:Few, 1:Many) and drive strategic planning for each.
• Promote ABM adoption internally—acting as a trusted partner to the Senior Manager and a subject‑matter expert to internal stakeholders.
• Facilitate account strategy sessions with account teams, helping translate insights into actionable campaign plans.
• Track and articulate program performance and ROI narratives and translate into compelling slides for senior leadership.
• Proactively manage program risks and evolving scope—adapting quickly with a solution‑oriented mindset.
• Lead campaign development and execution: end‑to‑end planning, creative development, and execution tailored to client contexts and decision‑maker needs.
• Manage the onboarding process for new accounts: data validation, goal‑setting, campaign strategy, and launch.
• Ideate and implement standout ABM campaigns that resonate with C‑level decision-makers and drive tangible business outcomes.
• Serve as a quality gatekeeper—ensuring campaign assets are compelling, brand‑aligned, and conversion‑optimized.
• Own measurement and impact: turn marketing data into actionable insights that empower account teams and demonstrate program impact.
• Define and track success metrics across the ABM funnel: engagement, pipeline, velocity, and influenced revenue.
• Partner with the CX Senior Analyst to build out the client intelligence arm of ABM—translating marketing signals into insights and actions for account teams.
• Collaborate with analytics and operations teams to strengthen attribution models and program impact analysis.
• Be a power user of tech and process—leveraging BCG’s robust MarTech stack to its fullest potential and creating scalable systems for long‑term success.
• Lead the ABM tech stack across platforms including Marketo, Demandbase, LinkedIn Sales Navigator, CRM, and Tableau.
• Document scalable processes and best practices to streamline execution and knowledge‑sharing across teams.
• Partner with Enablement, Automation, and Insights teams to pilot new tools and drive innovation.
• Act as a connector across functions—building strong relationships and embedding ABM best practices across the organization.

Qualifications

• Strategic thinker with strong problem‑solving and storytelling skills.
• Confident communicator who builds trust and alignment across diverse stakeholders.
• Comfortable shifting between high‑level strategy and in‑the‑weeds execution.
• Proactive self‑starter who thrives in fast‑moving, matrixed environments.
• Bachelor’s degree in marketing, communications, or related field (preferred).
• 5‑7 years of experience in B2B marketing managing ABM programs.
• Proven track record designing and launching ABM campaigns that influence pipeline and revenue.
• Exceptional writing and content development skills—able to bring clarity, creativity, and energy to complex topics.
• Experience engaging senior stakeholders and coaching teams through change.
• Strong data and analytics orientation—shape the story that marketing results tell.
• Familiarity with ABM and MarTech tools (Marketo, Demandbase, Salesforce, LinkedIn Sales Navigator, Tableau, etc.).