At a Glance
- Tasks: Lead innovative marketing strategies for BCG's Health Care Practice Area and engage with global clients.
- Company: Join Boston Consulting Group, a pioneer in business strategy and transformation.
- Benefits: Competitive salary, diverse team culture, and opportunities for professional growth.
- Other info: Dynamic, fast-paced environment with a focus on AI and innovation.
- Why this job: Make a real impact in health care marketing while collaborating with industry leaders.
- Qualifications: 5-8 years in marketing with strong storytelling and strategic skills.
The predicted salary is between 72000 - 88000 £ per year.
Locations : London | Lisbon
Who We Are
Boston Consulting Group partners with leaders in business and society to tackle their most important challenges and capture their greatest opportunities.
BCG was the pioneer in business strategy when it was founded in 1963.
Today, we help clients with total transformation-inspiring complex change, enabling organizations to grow, building competitive advantage, and driving bottom-line impact.
To succeed, organizations must blend digital and human capabilities.
Our diverse, global teams bring deep industry and functional expertise and a range of perspectives to spark change.
BCG delivers solutions through leading-edge management consulting along with technology and design, corporate and digital ventures—and business purpose.
We work in a uniquely collaborative model across the firm and throughout all levels of the client organization, generating results that allow our clients to thrive.
What You'll Do
As Global Marketing Manager For BCG's Health Care Practice Area (HCPA), You Will Strengthen BCG's Position As a Leading Adviser To Health Care Organisations Globally By
- Managing high-quality content and thought leadership, and its amplification through integrated marketing campaigns
- Developing strategic events that create client engagement opportunities and showcase our points of view
- Evolving client relationship programmes for more targeted, personal engagement
- Working with experts to build their external visibility and strengthen the HCPA's market position
- Planning and managing HCPA marketing activity — measurement, budgets, resourcing — and finding ways AI can improve marketing efficiency and effectiveness
This is a hands-on role combining strategy with delivery.
You will partner with HCPA leadership, sector and topic leaders, subject matter experts, and global/local Marketing & Communications (M&C) teams to identify what matters most to clients and bring BCG's perspectives to market.
You will have real ownership — from shaping priorities to delivering campaigns and measuring impact — while operating independently within a collaborative global team.
- Content and Thought Leadership
- Partner with HCPA leaders and authors to develop compelling, differentiated publications on complex health care and business topics that build BCG's reputation with senior audiences
- Help drive the content agenda, balancing breadth with focused investment in priority themes
- Own communications plans for priority publications, shaping activation across bcg. com, digital, media, social, leadership communications, strategic events, and partnerships to maximise reach and business impact
- Uphold and evolve publishing governance in line with BCG standards protecting the firm's brand and reputation
- Strategy and Campaigns
- Help shape and deliver the HCPA marketing plan, translating priorities into integrated activity across channels
- Lead end-to-end campaign delivery: brief, audience definition, channel planning, execution, amplification, measurement
- Bring market intelligence to identify white space and inform positioning
- Connect HCPA priorities with BCG's broader marketing organisation and campaigns
- Challenge established ways of working to increase impact, efficiency or distinctiveness
- Client Engagement and Relationship Marketing
- Evolve the HCPA's client relationship programme for more targeted, personalised engagement with priority clients and audiences
- Bring content, thought leadership, campaigns, events, and other marketing activity to named clients, ensuring engagement builds over time
- Help teams get more value from existing marketing investments
- Work with other BCG practices to bring relevant expertise into HCPA client engagement
- Expertise Positioning and Brand Building
- Strengthen experts' external profiles and identify opportunities to share their and our perspectives
- Coordinate media engagement, positioning partners around relevant topics working with M&C colleagues
- Evaluate speaking opportunities — panels, roundtables, podcasts — for visibility with priority audiences
- Connect profiling activity with wider campaigns and market priorities
- Support partners with briefing materials for external engagements
- Marketing Planning, Management and AI Enablement
- Support planning of marketing activity — measurement, budgets, resources, timelines
- Identify and implement AI opportunities to improve marketing effectiveness and efficiency
- Undertake other marketing tasks as required
- You're Good At
- Connecting business priorities with practical, creative marketing
- Translating complex challenges into clear priorities and compelling narratives
- Moving comfortably between strategic thinking and hands-on delivery
- Spotting market opportunities and moving quickly to capitalise on them
- Taking a brief and getting on with it — making sensible judgement calls without every detail spelled out
- Working proactively and independently, knowing when to seek input or flag issues
- Building trusted relationships with senior colleagues and influencing through quality of thinking
- Using data and insights to assess effectiveness and improve future activity
- Staying organised and adaptable in a fast-moving global matrix, with curiosity about new tools and AI
- What You'll Bring
- Bachelor's degree or equivalent
- 5–8 years' experience in marketing, communications, campaigns, strategic marketing, or publishing
- Experience delivering integrated marketing/go-to-market programmes supporting business priorities, thought leadership and audience engagement
- Working knowledge across earned, owned, and paid marketing (specialism not required, but an integrated perspective is)
- Strong skills turning complex subject matter into clear narratives
- B2B, consulting, professional services or Health Care experience highly desirable
- Experience working with senior stakeholders in a complex, matrixed organisation
- Experience managing cross-functional projects, moving between planning and hands-on execution
- Confidence operating where the path forward is not always fully defined
- Strong written communication, storytelling and presentation skills for specialist and non-specialist audiences
- Genuine interest in AI and its impact on marketing — hands-on experience helpful but curiosity matters more
- Proficiency with Power Point and Excel; familiarity with martech/analytics platforms (e. g.
Salesforce Marketing Cloud, Wrike, Power BI, Tableau, Sprinklr, Signal AI) helpful but not essential
- Interest in Health Care, and the curiosity to build knowledge of HCPA's sectors, topics, clients and competitive landscape
- Professional, adaptable, and collaborative approach, suited to a fast-moving global environment
- Who You'll Work With
You will sit within the Global Health Care Practice Area marketing team, working closely with HCPA leadership and colleagues across BCG's global M&C organisation — including campaigns, digital, media relations, social, web, editorial and leadership communications, plus regional and local marketing teams.
You will also collaborate regularly with partners, sector/topic leaders, subject matter experts, and the HCPA Management & Operations team.
Externally, you may work with conference organisers, media organisations, and strategic partners.
Boston Consulting Group is an Equal Opportunity Employer.
All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity / expression, national origin, disability, protected veteran status, or any other characteristic protected under national, provincial, or local law, where applicable, and those with criminal histories will be considered in a manner consistent with applicable state and local laws.
BCG is an E- Verify Employer. Click here for more information on E-Verify.
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Global Marketing Manager – Health Care Practice Area employer: Boston Consulting Group (BCG)
As an Event Technology Project Manager at BCG, you will thrive in a dynamic and collaborative work culture that prioritises innovation and excellence in delivering seamless meeting experiences. With a strong focus on employee growth, BCG offers extensive training opportunities and the chance to work alongside a global team of technical professionals, ensuring you are always at the forefront of AV and IT technology advancements. Located in a vibrant environment, this role not only allows for significant travel across EMESA but also provides the unique advantage of engaging with diverse clients and events, making every day both challenging and rewarding.
Contact Details:
Boston Consulting Group (BCG) Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Global Marketing Manager – Health Care Practice Area
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Boston Consulting Group (BCG) and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Boston Consulting Group (BCG) are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Boston Consulting Group (BCG) on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Boston Consulting Group (BCG). Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Global Marketing Manager – Health Care Practice Area
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Boston Consulting Group (BCG). Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Boston Consulting Group (BCG):Show us that you’ve done your homework! In your application, briefly mention what you admire about Boston Consulting Group (BCG)’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Boston Consulting Group (BCG)
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Boston Consulting Group (BCG) will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Boston Consulting Group (BCG), they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
