Global Marketing Lead, AI-Driven TMT

Global Marketing Lead, AI-Driven TMT

Full-Time 51750 - 63250 £ / year (est.) No working from home possible
Boston Consulting Group (BCG)

At a Glance

  • Tasks: Lead global marketing strategies and create impactful campaigns for the TMT sector.
  • Company: Join Boston Consulting Group, a leader in consulting with a focus on innovation.
  • Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
  • Other info: Collaborative team environment with a focus on creativity and impact.
  • Why this job: Shape the future of marketing in tech while using AI to drive results.
  • Qualifications: Experience in marketing and a passion for technology and media.

The predicted salary is between 51750 - 63250 £ per year.

Boston Consulting Group in London is seeking a Global Marketing Manager for its Technology, Media & Telecom (TMT) practice.

You will shape and deliver the global marketing plan, own end-to-end campaigns, and collaborate with experts to craft compelling content across bcg. com and Linked In.

You'll work with a small team, leveraging AI tools to enhance planning, creation and analysis, while coordinating events and media partnerships to extend TMT's reach.

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Global Marketing Lead, AI-Driven TMT employer: Boston Consulting Group (BCG)

As an Event Technology Project Manager at BCG, you will thrive in a dynamic and collaborative work culture that prioritises innovation and excellence in delivering seamless meeting experiences. With a strong focus on employee growth, BCG offers extensive training opportunities and the chance to work alongside a global team of technical professionals, ensuring you are always at the forefront of AV and IT technology advancements. Located in a vibrant environment, this role not only allows for significant travel across EMESA but also provides the unique advantage of engaging with diverse clients and events, making every day both challenging and rewarding.

Boston Consulting Group (BCG)

Contact Details:

Boston Consulting Group (BCG) Recruitment Team

StudySmarter Expert Advice🤫

We think this is how you could land Global Marketing Lead, AI-Driven TMT

Show Your Creative Side

In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Boston Consulting Group (BCG) and show them what you can bring to the table.

Engage in Marketing Communities

Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Boston Consulting Group (BCG) are looking for.

Leverage Social Media

Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Boston Consulting Group (BCG) on these platforms can catch the eye of recruiters and show you're genuinely interested in them.

Attend Industry Events

Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Boston Consulting Group (BCG). Bring your business cards and be prepared to chat about how you can contribute!

We think you need these skills to ace Global Marketing Lead, AI-Driven TMT

Global Marketing Strategy
Campaign Management
Content Creation
AI Tools Proficiency
Collaboration Skills
Event Coordination
Media Partnerships

Some tips for your application 🫡

Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Boston Consulting Group (BCG). Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.

Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.

Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!

Demonstrate Your Understanding of Boston Consulting Group (BCG):Show us that you’ve done your homework! In your application, briefly mention what you admire about Boston Consulting Group (BCG)’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!

How to prepare for a job interview at Boston Consulting Group (BCG)

Showcase Your Creative Campaigns

Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Boston Consulting Group (BCG) will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.

Know Your Digital Tools Inside Out

If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.

Be Ready for Scenario-Based Questions

At Boston Consulting Group (BCG), they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.

Demonstrate Your Passion for Marketing

As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.