At a Glance
- Tasks: Lead innovative marketing strategies for BCG's Financial Institutions Practice Area.
- Company: Join Boston Consulting Group, a pioneer in business strategy since 1963, driving transformation globally.
- Benefits: Enjoy a collaborative culture, competitive salary, and opportunities for professional growth.
- Other info: BCG values diversity and is an Equal Opportunity Employer.
- Why this job: Be part of a dynamic team making impactful changes in the financial sector.
- Qualifications: 10-12 years of experience with a Master's degree preferred; strong leadership skills required.
The predicted salary is between 43200 - 72000 £ per year.
Global Marketing Director - Financial Institutions
Who We Are
Boston Consulting Group partners with leaders in business and society to tackle their most important challenges and capture their greatest opportunities. BCG was the pioneer in business strategy when it was founded in 1963. Today, we help clients with total transformation-inspiring complex change, enabling organizations to grow, building competitive advantage, and driving bottom-line impact.
To succeed, organizations must blend digital and human capabilities. Our diverse, global teams bring deep industry and functional expertise and a range of perspectives to spark change. BCG delivers solutions through leading-edge management consulting along with technology and design, corporate and digital ventures—and business purpose. We work in a uniquely collaborative model across the firm and throughout all levels of the client organization, generating results that allow our clients to thrive.
What You\'ll Do
As a Marketing Director within BCG’s Financial Institutions Practice Area (FIPA), you will collaborate with PA leadership and senior leadership of BCG’s global marketing function to devise, direct and execute complex marketing strategies. You will act as a thought partner to the Global Practice Area Leader (PAL), the Marketing MDP and the full FIPA leadership team, demonstrating content mastery and bringing a robust point of view to publication and content initiatives while delivering against multi-channel specific ROMI KPIs. You will also be in charge of establishing and delivering on FIPA’s Seat At the Table (SATT) agenda. You will collaborate very closely with FIPA GPMD and PA M&O team to align the marketing agenda with the business priorities.
You will be deeply involved in driving BCG’s cross-PA marketing offering on platforms like Perspectives, bcg.com etc; working closely with PAs and global marketing on conceptualization, execution and maintenance. You will initiate and drive innovation pilots for new marketing and communications tools and platforms, deriving recommendations for post pilot phase / roll out. You will act as coach to less tenured Marketing Managers and play an active role on the editorial committee for PA specific publications. You will write content and you’re expected to leverage a strong external network within the marketing community.
You’re good at
- Initiating ideas with an entrepreneurial spirit, acting as spokesperson for the PA towards Global Marketing and Practice Area leaders.
- Owning marketing and communication topics in leadership team meetings (as needed on behalf of Marketing Partner).
- Driving/ leading large function/ region in a complex environment, typically as single functional owner
- Setting direction/ agenda with little direction, drive independently with high level of autonomy
- Operating effectively in a highly matrixed organization and fast-paced environment where ownership, accountability, and way forward may be unclear – you drive for clarity
- Complex project management, driving on-time deliverables, anticipating and managing risks
- Managing multiple senior stakeholders, building consensus, persuading and negotiating while being a strong team player across seniority levels – with a strong presence and maturity
- Leveraging a comprehensive external network within the marketing community
- 10-12+ years of relevant experience
- Master\'s degree preferred
- Role related certifications preferred
- Demonstrated superior expertise and leadership skills; ability to manage risk accordingly
- Demonstrated thought leadership; ability to drive significant impact; act as change agent
Practice Area Management & Operations team members keep BCG’s industry and functional practice areas operating responsively and efficiently. As a member of this team, you will contribute directly to the success of our business through a number of roles, including content development, process management, marketing, meeting and conference management, and internal/external communications.
Boston Consulting Group is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity / expression, national origin, disability, protected veteran status, or any other characteristic protected under national, provincial, or local law, where applicable, and those with criminal histories will be considered in a manner consistent with applicable state and local laws.
BCG is an E - Verify Employer. Click here for more information on E-Verify.
Seniority level
Seniority level
Director
Employment type
Employment type
Full-time
Job function
Job function
Marketing and SalesIndustries
Business Consulting and Services
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#J-18808-LjbffrGlobal Marketing Director - Financial Institutions in London employer: Boston Consulting Group (BCG)
At Boston Consulting Group, we pride ourselves on being an exceptional employer, offering a dynamic work culture that fosters collaboration and innovation. Our London office provides a vibrant environment where employees can thrive, with ample opportunities for professional growth and development, supported by a diverse team of experts. Join us to make a meaningful impact in the financial institutions sector while enjoying the benefits of a global network and a commitment to inclusivity.
Contact Details:
Boston Consulting Group (BCG) Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Global Marketing Director - Financial Institutions in London
✨Tip Number 1
Network actively within the financial institutions sector. Attend industry conferences, webinars, and networking events to connect with professionals who can provide insights or referrals. Building relationships with key players in the marketing community can give you an edge.
✨Tip Number 2
Stay updated on the latest marketing trends and tools, especially those relevant to financial institutions. Demonstrating your knowledge of innovative marketing strategies during interviews can set you apart as a forward-thinking candidate.
✨Tip Number 3
Prepare to discuss your experience in managing complex projects and leading teams. Be ready to share specific examples of how you've driven successful marketing initiatives in previous roles, particularly in a matrixed organisation.
✨Tip Number 4
Familiarise yourself with BCG’s values and recent projects, especially those related to financial institutions. Tailoring your conversation to align with their mission and demonstrating how your vision fits into their agenda can make a strong impression.
We think you need these skills to ace Global Marketing Director - Financial Institutions in London
Some tips for your application 🫡
Understand the Role:Before applying, take the time to thoroughly understand the responsibilities and expectations of the Global Marketing Director position. Familiarise yourself with BCG's Financial Institutions Practice Area and how your experience aligns with their needs.
Tailor Your CV:Craft your CV to highlight relevant experience in marketing, particularly within financial institutions. Emphasise your leadership skills, project management experience, and any specific achievements that demonstrate your ability to drive impact in a complex environment.
Write a Compelling Cover Letter:Your cover letter should reflect your understanding of BCG's mission and values. Discuss how your entrepreneurial spirit and thought leadership can contribute to their marketing strategies. Be sure to mention your network within the marketing community and how it can benefit BCG.
Showcase Your Thought Leadership:In your application, include examples of your previous work that demonstrate your expertise and thought leadership in marketing. This could be through published articles, successful campaigns, or innovative projects you've led that align with BCG's goals.
How to prepare for a job interview at Boston Consulting Group (BCG)
✨Showcase Your Strategic Thinking
As a Global Marketing Director, you'll need to demonstrate your ability to devise and execute complex marketing strategies. Prepare examples of past experiences where you've successfully led marketing initiatives, highlighting your strategic thinking and the impact of your decisions.
✨Emphasise Collaboration Skills
Collaboration is key in this role. Be ready to discuss how you've worked with cross-functional teams and senior stakeholders in previous positions. Highlight your ability to build consensus and drive projects forward in a matrixed environment.
✨Demonstrate Thought Leadership
This position requires you to act as a thought partner and a change agent. Prepare to share your insights on current marketing trends, especially within financial institutions, and how you can leverage your external network to benefit BCG.
✨Prepare for Complex Project Management Questions
Expect questions about your experience managing multiple projects simultaneously. Be ready to discuss specific examples where you've anticipated risks and ensured timely deliverables, showcasing your organisational skills and attention to detail.
