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For Companies At a Glance
- Tasks: Lead global marketing campaigns, blending strategy and creativity for impactful results.
- Company: Join Boston Consulting Group, a pioneer in business strategy since 1963, driving transformation and growth.
- Benefits: Enjoy a collaborative work culture, professional development opportunities, and a chance to make a real impact.
- Why this job: Be at the forefront of innovative marketing strategies that elevate BCG's brand and thought leadership.
- Qualifications: 10+ years in integrated marketing, with expertise in digital channels and proven campaign success.
- Other info: This is a full-time director-level position, ideal for those passionate about leading high-performing teams.
The predicted salary is between 84000 - 112000 ÂŁ per year.
Global Marketing Activation & Orchestration Director
Join to apply for the Global Marketing Activation & Orchestration Director role at Boston Consulting Group (BCG)
Global Marketing Activation & Orchestration Director
Join to apply for the Global Marketing Activation & Orchestration Director role at Boston Consulting Group (BCG)
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Who We Are
Boston Consulting Group partners with leaders in business and society to tackle their most important challenges and capture their greatest opportunities. BCG was the pioneer in business strategy when it was founded in 1963. Today, we help clients with total transformation-inspiring complex change, enabling organizations to grow, building competitive advantage, and driving bottom-line impact.
To succeed, organizations must blend digital and human capabilities. Our diverse, global teams bring deep industry and functional expertise and a range of perspectives to spark change. BCG delivers solutions through leading-edge management consulting along with technology and design, corporate and digital ventures—and business purpose. We work in a uniquely collaborative model across the firm and throughout all levels of the client organization, generating results that allow our clients to thrive.
What You\’ll Do
As a Global Marketing Activation & Orchestration Director at BCG, you will lead the day-to-day strategy, execution, and impact of one or more flagship global campaigns. This role blends deep integrated marketing expertise with creative, innovative and strategic marketing leadership. You will develop integrated campaign strategies that reflect BCG’s brand and business priorities – elevating our thought leadership, storytelling and multi-channel engagement across earned, owned and paid media. Strong Project management is a baseline expectation overall.
Key Responsibilities Include
- End-to-End Campaign Strategy & Leadership: Lead strategy, planning, execution, and optimization of global marketing campaigns, as well as project management of all key workstreams
- Integrated Marketing Strategy: Design cross-channel strategies that align with BCG’s business objectives and audience needs—spanning digital, social, events, and PR
- Creative content marketing: Shape high-impact storytelling, content architecture and creative direction that differentiates BCG in a crowded marketplace
- Measurement and Optimization: Set success metrics in partnership with Analytics team, driving continuous improvement through agile learning cycles and performance data
- Stakeholder Engagement: Serve as the strategic marketing partner for senior stakeholders, global marketers, and agency partners—ensuring cross-functional alignment and shared accountability
- People Manager – lead a team of senior manager & coordinators offering personal development, coaching and mentorship for shared success of team and campaign overall.
YOU\’RE GOOD AT
- Building end-to-end, insight-driven campaigns that deliver brand impact and business outcomes
- Translating business objectives into actionable integrated marketing executions
- Bring deep expertise in one of the channels (digital, earned, social etc.) and developyour campaign\’s thematic focus to guide channel teams to develop compelling content & creative assets
- Analyzing data to drive optimization and innovation
- Navigating a matrixed organization, fostering collaboration, and ensuring alignment across teams
What You\’ll Bring
- 10+ years of experience in content marketing and integrated marketing, ideally in a B2B global professional services firm
- Demonstrated execution expertise in at least one marketing channel (e.g., email, social, SEO, advertising, events, earned media) – certifications are a plus
- Proven ability to lead integrated marketing efforts that drive awareness, engagement, and lead generation
- A track record of building and scaling global, multi-channel campaigns with measurable success
- Passion for experimentation, creativity, and continuously evolving best practices and market trends
- Track record in leading high performing teams
Who You\’ll Work With
You will work closely with Marketing & Communications Channel teams, Creative & Content experts, the Marketing Insights team, and Senior Leaders to drive the success of the campaign. Together, you’ll shape compelling narratives, refine KPIs, and ensure seamless execution across channels. Your role will involve deep collaboration to align strategy, optimize impact, and continuously elevate the creative and innovative approach of the campaign.
Boston Consulting Group is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity / expression, national origin, disability, protected veteran status, or any other characteristic protected under national, provincial, or local law, where applicable, and those with criminal histories will be considered in a manner consistent with applicable state and local laws.
BCG is an E – Verify Employer. Click here for more information on E-Verify.
Seniority level
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Seniority level
Director
Employment type
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Employment type
Full-time
Job function
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Job function
Marketing and Sales
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Industries
Business Consulting and Services
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Global Marketing Activation & Orchestration Director employer: Boston Consulting Group (BCG)
Contact Detail:
Boston Consulting Group (BCG) Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Global Marketing Activation & Orchestration Director
✨Tip Number 1
Network with professionals in the marketing field, especially those who have experience in global campaigns. Attend industry events or webinars where you can connect with BCG employees or similar companies to gain insights and make valuable contacts.
✨Tip Number 2
Familiarise yourself with BCG's recent marketing campaigns and their overall brand strategy. Understanding their approach will help you tailor your discussions during interviews and demonstrate your alignment with their goals.
✨Tip Number 3
Showcase your leadership skills by discussing past experiences where you've successfully managed teams or projects. Highlight how you foster collaboration and drive results, as this is crucial for the role of a Global Marketing Activation & Orchestration Director.
✨Tip Number 4
Stay updated on the latest trends in integrated marketing and digital strategies. Being knowledgeable about current best practices will not only enhance your expertise but also show your commitment to continuous learning, which is highly valued at BCG.
We think you need these skills to ace Global Marketing Activation & Orchestration Director
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in integrated marketing and campaign management. Use specific examples that demonstrate your ability to lead global campaigns and achieve measurable success.
Craft a Compelling Cover Letter: In your cover letter, express your passion for marketing and your understanding of BCG's mission. Highlight your strategic thinking and how your past experiences align with the responsibilities of the Global Marketing Activation & Orchestration Director role.
Showcase Leadership Skills: Emphasise your experience in leading teams and managing cross-functional projects. Provide examples of how you've mentored others and driven collaboration to achieve campaign goals.
Demonstrate Analytical Acumen: Include instances where you've used data to inform marketing strategies and optimise campaign performance. This will show your ability to set success metrics and drive continuous improvement.
How to prepare for a job interview at Boston Consulting Group (BCG)
✨Showcase Your Integrated Marketing Expertise
Make sure to highlight your experience in developing and executing integrated marketing campaigns. Be prepared to discuss specific examples where you successfully blended various channels like digital, social, and events to achieve business objectives.
✨Demonstrate Leadership Skills
As a Global Marketing Activation & Orchestration Director, you'll be leading teams. Share your experiences in managing and mentoring teams, focusing on how you've fostered collaboration and driven success through effective leadership.
✨Prepare for Data-Driven Discussions
BCG values data-driven decision-making. Be ready to discuss how you've used analytics to measure campaign success and optimise strategies. Bring examples of metrics you've set and how they influenced your marketing decisions.
✨Align with BCG's Values and Culture
Research BCG’s mission and values thoroughly. During the interview, express how your personal values align with theirs, particularly in terms of collaboration, innovation, and driving impactful change in the marketing landscape.
