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- Tasks: Design and deliver impactful Account Based Marketing strategies for strategic accounts.
- Company: Leading global consulting firm with a focus on collaboration.
- Benefits: Competitive salary, professional development, and exposure to cutting-edge marketing technologies.
- Why this job: Make a measurable impact in B2B marketing while working with diverse stakeholders.
- Qualifications: Bachelor's degree and 5-7 years of B2B marketing experience required.
- Other info: Dynamic role with opportunities for career advancement in a global setting.
The predicted salary is between 36000 - 60000 £ per year.
A leading global consulting firm seeks a highly collaborative Account & Commercial Marketing Manager to scale its Account Based Marketing program. This role involves designing and delivering high-impact ABM strategies, and partnering with account teams to drive measurable impacts across all stages of the buyer journey.
The ideal candidate has a bachelor's degree, 5-7 years of B2B marketing experience, and a proven track record in ABM campaigns. This position offers the opportunity to work closely with various stakeholders and use cutting-edge marketing technologies.
Global ABM Lead for Strategic Accounts employer: Boston Consulting Group (BCG)
Contact Detail:
Boston Consulting Group (BCG) Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Global ABM Lead for Strategic Accounts
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. We can’t stress enough how important it is to make connections that could lead to job opportunities.
✨Tip Number 2
Showcase your skills! Create a portfolio or a personal website that highlights your ABM strategies and successes. This gives potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its ABM initiatives. We want you to be able to discuss how your experience aligns with their goals and how you can drive measurable impacts.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Global ABM Lead for Strategic Accounts
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the specific skills and experiences that align with the Global ABM Lead role. Highlight your B2B marketing experience and any successful ABM campaigns you've led to catch our eye!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about Account Based Marketing and how your background makes you the perfect fit for this position. Be sure to mention your collaborative spirit!
Showcase Your Achievements: When detailing your past roles, focus on measurable impacts you've made in previous ABM strategies. Numbers speak volumes, so if you’ve increased engagement or revenue, let us know!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it’s super easy!
How to prepare for a job interview at Boston Consulting Group (BCG)
✨Know Your ABM Inside Out
Make sure you brush up on your Account Based Marketing knowledge. Be ready to discuss specific ABM strategies you've implemented in the past and how they drove results. This will show that you not only understand the theory but also have practical experience.
✨Showcase Collaboration Skills
Since this role involves working closely with account teams, be prepared to share examples of how you've successfully collaborated with different stakeholders. Highlight any cross-functional projects you've led or contributed to, as this will demonstrate your ability to work in a team-oriented environment.
✨Familiarise Yourself with Cutting-Edge Technologies
Research the latest marketing technologies relevant to ABM. If you can discuss tools and platforms that enhance ABM strategies, it will show your commitment to staying ahead in the field. Mention any specific tools you've used and how they benefited your previous campaigns.
✨Prepare for Scenario-Based Questions
Expect questions that ask how you would handle specific situations in the buyer journey. Think about challenges you've faced in past roles and how you overcame them. This will help you articulate your problem-solving skills and strategic thinking during the interview.
