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For Companies At a Glance
- Tasks: Lead digital advertising strategies and optimise campaigns across various platforms.
- Company: Join Boshhh Group, a fintech innovator transforming personal finance in Manchester.
- Benefits: Enjoy a competitive salary, hybrid work setup, and a dynamic team environment.
- Why this job: Be at the forefront of fintech marketing, blending creativity with data-driven insights.
- Qualifications: 4-6 years in digital marketing, especially in performance-heavy or fintech roles.
- Other info: Opportunity to work in a vibrant office while enjoying flexibility.
The predicted salary is between 43200 - 72000 £ per year.
At Boshhh Group, we’re shaking up the fintech industry with our innovative app, making personal finance more accessible and transparent. Based in the heart of Manchester (Deansgate), we offer a hybrid working setup (4 days in the office, 1 remote), giving you the best of both worlds – a vibrant creative space with built-in flexibility.
As our Digital Advertising Lead, you’ll be responsible for owning and executing our paid acquisition strategy while also driving key growth levers across analytics, SEO, lifecycle marketing (Klaviyo), and web experience (Framer). You’ll be central to our digital customer acquisition and engagement strategy — balancing creativity with quantitative insights, and compliance with innovation. This role is ideal for a T-shaped marketer with deep expertise in performance advertising and solid working knowledge across the broader growth stack. Experience in regulated or fintech environments is highly valued.
Key Responsibilities:- Paid Media & Performance Marketing
- Design and execute ROI-driven acquisition campaigns across Google Ads, Meta, TikTok, and emerging channels (e.g., Reddit, Twitter/X, YouTube).
- Tailor messaging and creatives to align with fintech compliance and customer personas.
- Optimize spend across the funnel, from awareness to conversion and app/download attribution.
- Test and iterate ad creatives, landing pages, and value propositions to maximize LTV:CAC ratios.
- Data & Marketing Analytics
- Work on reporting dashboards to track performance, using tools such as GA4 or Looker Studio.
- Analyze user behavior and conversion flows to identify bottlenecks and high-leverage opportunities using Microsoft Clarity.
- Work closely with design, data, and compliance teams to drive growth across digital channels and optimize the full customer journey whilst ensuring regulatory transparency.
- SEO & Organic Growth
- Lead SEO strategy for both B2C content — including keyword research, on-page optimization, and technical audits.
- Collaborate with our Head of PR & Communications to scale organic acquisition with compliant, informative content.
- Monitor and improve site structure, speed, and search performance across key financial topics.
- Lifecycle Marketing (Email/SMS with Klaviyo)
- Plan and execute compliant, personalized lifecycle campaigns across email and SMS using Klaviyo.
- Own automation flows (onboarding, transaction confirmations, nurture sequences, etc.) tailored to fintech-specific user journeys.
- Perform segmentation, testing, and reporting to continually improve engagement, retention, and monetization.
- 4–6+ years in digital marketing, with at least 3 years in a performance-heavy or fintech-specific environment.
- Deep experience with paid media platforms (Google Ads, Meta Ads, TikTok Ads etc); fintech audience segmentation a strong plus.
- Proficiency in GA4, attribution tools, UTM structuring, and ad pixel implementation.
- Working knowledge of financial content marketing, SEO best practices, and Google Search Console.
- Hands-on experience building and editing pages in Framer (or similar no-code tools).
- Experience managing Klaviyo for campaign and flow automation.
- Comfortable navigating fintech regulatory considerations (e.g., disclaimers, financial promotions, ad compliance).
- Strong analytical skills and an experimentation mindset.
- Background in fintech, financial services, banking, investing, or payments.
- Familiarity with GDPR, or industry-specific (FCA) ad restrictions.
- Experience working with design tools like Figma and managing creative briefs.
- Past involvement in app-based growth (iOS/Android attribution).
- Knowledge of affiliate or influencer marketing in fintech.
- Competitive salary and benefits.
- Fast-paced, agile team focused on experimentation and results.
- Exposure to high-growth B2C markets and opportunities to scale.
- Hybrid working setup (4 days in Deansgate office, 1 remote).
Locations
Contact Detail:
boshhh group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Advertising Lead
✨Tip Number 1
Familiarise yourself with the latest trends in digital advertising, especially within the fintech sector. Understanding the unique challenges and opportunities in this space will help you demonstrate your expertise during interviews.
✨Tip Number 2
Network with professionals in the fintech industry, particularly those involved in digital marketing. Attend relevant events or webinars to make connections and gain insights that could give you an edge in your application.
✨Tip Number 3
Showcase your analytical skills by preparing examples of how you've used data to drive marketing decisions in previous roles. Be ready to discuss specific metrics and outcomes that highlight your impact on performance.
✨Tip Number 4
Brush up on your knowledge of compliance regulations in fintech. Being able to speak confidently about how you can navigate these considerations in your marketing strategies will set you apart from other candidates.
We think you need these skills to ace Digital Advertising Lead
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in digital marketing, particularly in performance advertising and fintech. Use specific metrics to demonstrate your success in previous roles, such as ROI from campaigns or growth in user acquisition.
Craft a Compelling Cover Letter: In your cover letter, express your passion for fintech and how your skills align with the responsibilities of the Digital Advertising Lead role. Mention specific platforms you have worked with, like Google Ads or Klaviyo, and how you can contribute to Boshhh Group's goals.
Showcase Relevant Projects: If possible, include links to projects or campaigns you've led that are relevant to the role. This could be case studies of successful ad campaigns or examples of SEO strategies you've implemented that resulted in measurable growth.
Highlight Compliance Knowledge: Given the importance of compliance in fintech, make sure to mention any experience you have navigating regulatory considerations. This could include familiarity with GDPR or FCA regulations, which will show your understanding of the industry's unique challenges.
How to prepare for a job interview at boshhh group
✨Showcase Your Digital Marketing Expertise
Make sure to highlight your experience in digital marketing, especially in performance-heavy environments. Be prepared to discuss specific campaigns you've executed, the platforms you used, and the results you achieved.
✨Demonstrate Analytical Skills
Since the role involves a lot of data analysis, come ready to talk about how you've used analytics tools like GA4 or Looker Studio in past roles. Share examples of how you've identified bottlenecks and optimised user journeys based on data insights.
✨Understand Fintech Regulations
Familiarise yourself with fintech regulatory considerations, such as compliance and advertising restrictions. Be prepared to discuss how you've navigated these challenges in previous roles, ensuring that your marketing strategies align with industry standards.
✨Prepare for Creative Problem-Solving
The role requires balancing creativity with quantitative insights. Think of examples where you've tested and iterated on ad creatives or landing pages to improve performance. Show your ability to innovate while adhering to compliance requirements.
