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- Tasks: Lead digital advertising strategies and optimise campaigns across various platforms.
- Company: Join Boshhh Group, a fintech innovator making personal finance accessible in Manchester.
- Benefits: Enjoy a competitive salary, hybrid work setup, and a vibrant team culture.
- Why this job: Be at the forefront of fintech marketing, blending creativity with data-driven insights.
- Qualifications: 4-6 years in digital marketing, especially in performance-heavy or fintech environments.
- Other info: Opportunity to work in a fast-paced, agile team focused on growth and experimentation.
The predicted salary is between 43200 - 72000 £ per year.
At Boshhh Group, we’re shaking up the fintech industry with our innovative app, making personal finance more accessible and transparent. Based in the heart of Manchester (Deansgate), we offer a hybrid working setup (4 days in the office, 1 remote), giving you the best of both worlds – a vibrant creative space with built-in flexibility.
As our Digital Advertising Lead, you’ll be responsible for owning and executing our paid acquisition strategy while also driving key growth levers across analytics, SEO, lifecycle marketing (Klaviyo), and web experience (Framer). You’ll be central to our digital customer acquisition and engagement strategy — balancing creativity with quantitative insights, and compliance with innovation. This role is ideal for a T-shaped marketer with deep expertise in performance advertising and solid working knowledge across the broader growth stack. Experience in regulated or fintech environments is highly valued.
Key Responsibilities:- Paid Media & Performance Marketing
- Design and execute ROI-driven acquisition campaigns across Google Ads, Meta, TikTok, and emerging channels (e.g., Reddit, Twitter/X, YouTube).
- Tailor messaging and creatives to align with fintech compliance and customer personas.
- Optimize spend across the funnel, from awareness to conversion and app/download attribution.
- Test and iterate ad creatives, landing pages, and value propositions to maximize LTV:CAC ratios.
- Data & Marketing Analytics
- Work on reporting dashboards to track performance, using tools such as GA4 or Looker Studio.
- Analyze user behavior and conversion flows to identify bottlenecks and high-leverage opportunities using Microsoft Clarity.
- Work closely with design, data, and compliance teams to drive growth across digital channels and optimize the full customer journey whilst ensuring regulatory transparency.
- SEO & Organic Growth
- Lead SEO strategy for both B2C content — including keyword research, on-page optimization, and technical audits.
- Collaborate with our Head of PR & Communications to scale organic acquisition with compliant, informative content.
- Monitor and improve site structure, speed, and search performance across key financial topics.
- Lifecycle Marketing (Email/SMS with Klaviyo)
- Plan and execute compliant, personalized lifecycle campaigns across email and SMS using Klaviyo.
- Own automation flows (onboarding, transaction confirmations, nurture sequences, etc.) tailored to fintech-specific user journeys.
- Perform segmentation, testing, and reporting to continually improve engagement, retention, and monetization.
- Website Management (Framer)
- Update landing pages and conversion funnels using Framer, maintaining performance, accessibility, and responsiveness.
- Collaborate with design, compliance, and developer teams to deliver high-converting, secure, and user-centric web experiences.
- Monitor site analytics and UX data to inform CRO experiments.
- 4–6+ years in digital marketing, with at least 3 years in a performance-heavy or fintech-specific environment.
- Deep experience with paid media platforms (Google Ads, Meta Ads, TikTok Ads etc); fintech audience segmentation a strong plus.
- Proficiency in GA4, attribution tools, UTM structuring, and ad pixel implementation.
- Working knowledge of financial content marketing, SEO best practices, and Google Search Console.
- Hands-on experience building and editing pages in Framer (or similar no-code tools).
- Experience managing Klaviyo for campaign and flow automation.
- Comfortable navigating fintech regulatory considerations (e.g., disclaimers, financial promotions, ad compliance).
- Strong analytical skills and an experimentation mindset.
- Background in fintech, financial services, banking, investing, or payments.
- Familiarity with GDPR, or industry-specific (FCA) ad restrictions.
- Experience working with design tools like Figma and managing creative briefs.
- Past involvement in app-based growth (iOS/Android attribution).
- Knowledge of affiliate or influencer marketing in fintech.
- Competitive salary and benefits.
- Fast-paced, agile team focused on experimentation and results.
- Exposure to high-growth B2C markets and opportunities to scale.
- Hybrid working setup (4 days in Deansgate office, 1 remote).
Locations
Digital Advertising Lead employer: boshhh group
Contact Detail:
boshhh group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Advertising Lead
✨Tip Number 1
Familiarise yourself with the latest trends in digital advertising, especially within the fintech sector. Understanding the unique challenges and opportunities in this space will help you demonstrate your expertise during interviews.
✨Tip Number 2
Network with professionals in the fintech industry through platforms like LinkedIn. Engaging with others in the field can provide insights into the company culture at Boshhh Group and may even lead to referrals.
✨Tip Number 3
Prepare to discuss specific campaigns you've managed in the past, particularly those that involved performance marketing and compliance. Be ready to share metrics that showcase your success and how you optimised for ROI.
✨Tip Number 4
Brush up on your knowledge of tools mentioned in the job description, such as GA4, Klaviyo, and Framer. Being able to speak confidently about your experience with these tools will set you apart from other candidates.
We think you need these skills to ace Digital Advertising Lead
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in digital marketing, particularly in performance advertising and fintech. Use specific metrics to demonstrate your success in previous roles.
Craft a Compelling Cover Letter: In your cover letter, express your passion for fintech and how your skills align with the responsibilities of the Digital Advertising Lead role. Mention specific campaigns or projects that showcase your expertise in paid media and analytics.
Showcase Relevant Skills: Emphasise your proficiency in tools like Google Ads, GA4, and Klaviyo. Provide examples of how you've used these tools to drive growth and optimise campaigns in past positions.
Highlight Compliance Knowledge: Since the role involves navigating fintech regulatory considerations, mention any relevant experience you have with compliance in advertising. This could include familiarity with GDPR or FCA regulations.
How to prepare for a job interview at boshhh group
✨Showcase Your Digital Marketing Expertise
Be prepared to discuss your experience with various digital marketing channels, especially performance advertising. Highlight specific campaigns you've executed, the platforms you used, and the results achieved. This will demonstrate your capability to own and execute a paid acquisition strategy.
✨Understand Fintech Regulations
Since the role is in a regulated environment, it's crucial to show your understanding of fintech compliance. Familiarise yourself with relevant regulations and be ready to discuss how you've navigated these in past roles, particularly in relation to advertising and customer engagement.
✨Demonstrate Analytical Skills
Prepare to talk about your experience with data analytics tools like GA4 or Looker Studio. Be ready to explain how you've used data to optimise campaigns, identify bottlenecks, and drive growth. Providing specific examples will help illustrate your analytical mindset.
✨Highlight Collaboration Experience
This role requires working closely with design, data, and compliance teams. Share examples of how you've successfully collaborated with cross-functional teams in the past, particularly in creating high-converting web experiences or optimising customer journeys.
