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- Tasks: Lead digital advertising strategies and optimise campaigns across various platforms.
- Company: Join Boshhh Group, a fintech innovator transforming personal finance in Manchester.
- Benefits: Enjoy a competitive salary, hybrid work setup, and a vibrant team culture.
- Why this job: Be at the forefront of fintech marketing, blending creativity with data-driven insights.
- Qualifications: 4-6+ years in digital marketing, especially in performance-heavy or fintech environments.
- Other info: Opportunity to work in a fast-paced, agile team focused on growth and experimentation.
The predicted salary is between 43200 - 72000 £ per year.
At Boshhh Group, we’re shaking up the fintech industry with our innovative app, making personal finance more accessible and transparent. Based in the heart of Manchester (Deansgate), we offer a hybrid working setup (4 days in the office, 1 remote), giving you the best of both worlds – a vibrant creative space with built-in flexibility.
As our Digital Advertising Lead, you’ll be responsible for owning and executing our paid acquisition strategy while also driving key growth levers across analytics, SEO, lifecycle marketing (Klaviyo), and web experience (Framer). You’ll be central to our digital customer acquisition and engagement strategy – balancing creativity with quantitative insights, and compliance with innovation. This role is ideal for a T-shaped marketer with deep expertise in performance advertising and solid working knowledge across the broader growth stack. Experience in regulated or fintech environments is highly valued.
Key Responsibilities:- Paid Media & Performance Marketing
- Design and execute ROI-driven acquisition campaigns across Google Ads, Meta, TikTok, and emerging channels (e.g., Reddit, Twitter/X, YouTube).
- Tailor messaging and creatives to align with fintech compliance and customer personas.
- Optimize spend across the funnel, from awareness to conversion and app/download attribution.
- Test and iterate ad creatives, landing pages, and value propositions to maximize LTV:CAC ratios.
- Data & Marketing Analytics
- Work on reporting dashboards to track performance, using tools such as GA4 or Looker Studio.
- Analyze user behavior and conversion flows to identify bottlenecks and high-leverage opportunities using Microsoft Clarity.
- Work closely with design, data, and compliance teams to drive growth across digital channels and optimize the full customer journey whilst ensuring regulatory transparency.
- SEO & Organic Growth
- Lead SEO strategy for both B2C content – including keyword research, on-page optimization, and technical audits.
- Collaborate with our Head of PR & Communications to scale organic acquisition with compliant, informative content.
- Monitor and improve site structure, speed, and search performance across key financial topics.
- Lifecycle Marketing (Email/SMS with Klaviyo)
- Plan and execute compliant, personalized lifecycle campaigns across email and SMS using Klaviyo.
- Own automation flows (onboarding, transaction confirmations, nurture sequences, etc.) tailored to fintech-specific user journeys.
- Perform segmentation, testing, and reporting to continually improve engagement, retention, and monetization.
- Website Management (Framer)
- Update landing pages and conversion funnels using Framer, maintaining performance, accessibility, and responsiveness.
- Collaborate with design, compliance, and developer teams to deliver high-converting, secure, and user-centric web experiences.
- Monitor site analytics and UX data to inform CRO experiments.
- 4–6+ years in digital marketing, with at least 3 years in a performance-heavy or fintech-specific environment.
- Deep experience with paid media platforms (Google Ads, Meta Ads, TikTok Ads etc); fintech audience segmentation a strong plus.
- Proficiency in GA4, attribution tools, UTM structuring, and ad pixel implementation.
- Working knowledge of financial content marketing, SEO best practices, and Google Search Console.
- Hands-on experience building and editing pages in Framer (or similar no-code tools).
- Experience managing Klaviyo for campaign and flow automation.
- Comfortable navigating fintech regulatory considerations (e.g., disclaimers, financial promotions, ad compliance).
- Strong analytical skills and an experimentation mindset.
- Background in fintech, financial services, banking, investing, or payments.
- Familiarity with GDPR, or industry-specific (FCA) ad restrictions.
- Experience working with design tools like Figma and managing creative briefs.
- Past involvement in app-based growth (iOS/Android attribution).
- Knowledge of affiliate or influencer marketing in fintech.
- Competitive salary and benefits.
- Fast-paced, agile team focused on experimentation and results.
- Exposure to high-growth B2C markets and opportunities to scale.
- Hybrid working setup (4 days in Deansgate office, 1 remote).
Digital Advertising Lead employer: boshhh group
Contact Detail:
boshhh group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Advertising Lead
✨Tip Number 1
Familiarise yourself with the fintech landscape and current trends in digital advertising. Understanding the unique challenges and opportunities within this sector will help you stand out as a candidate who is not only skilled but also knowledgeable about the industry.
✨Tip Number 2
Showcase your experience with performance marketing by preparing specific examples of successful campaigns you've managed. Be ready to discuss how you optimised ad spend and improved ROI, as this role heavily focuses on data-driven decision-making.
✨Tip Number 3
Brush up on your skills with tools like GA4 and Klaviyo, as well as your understanding of SEO best practices. Being able to demonstrate your proficiency with these tools during discussions can significantly boost your chances of landing the job.
✨Tip Number 4
Network with professionals in the fintech and digital marketing space. Engaging with industry events or online communities can provide valuable insights and connections that may lead to referrals or recommendations for the position.
We think you need these skills to ace Digital Advertising Lead
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital marketing, particularly in performance advertising and fintech. Use specific metrics to demonstrate your success in previous roles.
Craft a Compelling Cover Letter: In your cover letter, express your passion for fintech and how your skills align with the responsibilities of the Digital Advertising Lead role. Mention specific campaigns or projects that showcase your expertise in paid media and analytics.
Showcase Your Analytical Skills: Include examples of how you've used data to drive marketing decisions. Discuss tools like GA4 or Looker Studio that you’ve worked with, and how they contributed to successful campaigns.
Highlight Compliance Knowledge: Since the role involves navigating fintech regulations, emphasise any experience you have with compliance in advertising. This could include familiarity with GDPR or FCA guidelines, which will set you apart from other candidates.
How to prepare for a job interview at boshhh group
✨Showcase Your Digital Marketing Expertise
Be prepared to discuss your experience with various digital marketing channels, especially paid media platforms like Google Ads and Meta. Highlight specific campaigns you've executed, focusing on ROI and how you tailored messaging for different customer personas.
✨Demonstrate Analytical Skills
Since the role involves a lot of data analysis, come ready to talk about your experience with tools like GA4 or Looker Studio. Share examples of how you've used analytics to identify bottlenecks in user behaviour and optimise conversion flows.
✨Understand Fintech Regulations
Familiarise yourself with fintech compliance and regulatory considerations. Be ready to discuss how you've navigated these challenges in past roles, particularly in relation to advertising and customer engagement strategies.
✨Prepare for Creative Problem-Solving
The role requires balancing creativity with quantitative insights. Think of examples where you've tested and iterated on ad creatives or landing pages to improve performance. Show that you have an experimentation mindset and are comfortable with trial and error.
