Amazon Marketing Manager – Europe

You know the moment. It’s the first notes of that song you love, the intro to your favorite movie, or simply the sound of someone you love saying “hello.” It’s in these moments that sound matters most. At Bose, we believe sound is the most powerful force on earth. We’ve dedicated ourselves to improving it for nearly 60 years. And we’re passionate down to our bones about making whatever you’re listening to a little more magical. The Marketing team at Bose consists of passionate, bold, and music-loving storytellers. We tap into the magic of what makes Bose, BOSE, and through our marketing efforts, connect that magic with people who relate to our belief that sound is the most powerful force on earth.

Key initiatives include:

• Responsible for developing the digital marketing plans specific for Amazon that align with Bose’s business goals and objectives. The main objective of these plans is to drive sell-through results, optimizations and best practices across the regions leveraging media, digital merchandising, content and data.
• Drive holistic EU marketing strategy on Amazon, while being able to apply local context and nuance across various markets.
• Collaborate with marketing colleagues and business account managers to drive coordinated plans and be responsible for achieving a set of KPIs.
• Track and report on the execution of the plans including an annual approach, investment plan and key initiatives.
• Develop and activate quarterly learning agenda to ensure continuous test and learn that will advance capabilities, improve customer experience, and drive sell-thru.
• Partner with analytics colleagues to build measurement plans with defined KPIs and benchmarks.
• Report on marketing plan effectiveness and provide recommendations.
• Establish EU budgets.
• Manage budget, invoices and PO’s for EU Amazon media & agency fees, in partnership with finance.
• Manage external Agency team (Flywheel) and Amazon Ads team.
• Own the marketing & media planning process for EU, working collaboratively with Amazon & Flywheel to identify mutual business drivers and execute with excellence.
• Identify & activate key marketing performance drivers to capture and convert demand on Amazon.
• Present plans to key stakeholders, as well as review performance & proposed optimizations.
• Leader and main POC for the Flywheel team and lead the development of AMS & DSP strategy, retail marketing, content, measurement and optimizations that improve performance on platform for EU.

Core Competencies:

• Strong digital marketing and media planning that is supported by data and insight.
• A bottom-line, results oriented business person who has an affinity for commercial acumen, numbers and metrics.
• Experience with developing, and executing Amazon marketing strategies.
• Knowledge of digital marketing, digital merchandising and content strategies and best practices to develop full funnel campaigns.
• Willingness to collaborate cross-functionally.
• Exercise influence at multiple levels and builds enthusiastic alignment around a plan.
• A strong understanding of ecommerce trends and advancements that drive traffic, and conversion.

Requirements:

• Min 5 years in digital marketing.
• Min 2-3 years developing Amazon marketing strategy and execution.
• Experience in analytics, audience targeting, content, creative, media, search, social, etc.
• Knowledge of Microsoft Office applications required.
• Degree required in Marketing, business, communications or related discipline.
• This is a hybrid role (3-days in office) based out of London.
• 20% travel required throughout the United States and EU.

Our goal is to create an atmosphere where every candidate feels supported and empowered in the interviewing process. Diversity and inclusion are integral to our success, and we believe that providing reasonable accommodation is not only a legal obligation but also a fundamental aspect of our commitment to being an employer of choice. We recognize that individuals may have different needs and requirements based on their abilities, and we provide reasonable accommodations to ensure ideal conditions are met during the application process.