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- Tasks: Build and optimise CRM communications to engage dog lovers and enhance user experience.
- Company: Join BorrowMyDoggy, the UK's leading dog-sharing marketplace with a fun, supportive team.
- Benefits: Flexible part-time hours, competitive salary, and a chance to work remotely.
- Why this job: Make a positive impact in a mission-driven company while working with a passionate community.
- Qualifications: Experience in CRM, strong communication skills, and a proactive attitude.
- Other info: Opportunity for growth in a dynamic, dog-loving environment.
The predicted salary is between 13 - 16 £ per hour.
1–2 days per week (flexible, e.g. just mornings or evenings) | Remote (UK-based preferred)
Who we are
Launched in 2012, BorrowMyDoggy is the UK's leading dog-sharing marketplace, connecting dog owners with trusted local dog borrowers. Our aim is to leave 'Pawprints of Happiness' on the lives of dogs and people.
Over the past few years, we’ve invested significantly in upgrading our CRM, data infrastructure and mobile apps. With these foundations now in place, our focus is on driving engagement, improving retention and making the marketplace work better through well-executed CRM.
What it is like working with us:
We’re a fun go-getter team who are incredibly supportive and always take initiatives to come up with ways to improve BorrowMyDoggy. As we are a small company, there is plenty of room to grow and take on new responsibilities.
Who we’re looking for:
We’re looking for a hands-on CRM Specialist to support our in-house CRM Lead with execution and delivery across lifecycle communications. This is a part-time role (1–2 days per week) and is well suited to someone who already works in CRM and wants to add a meaningful, flexible role alongside another position, consultancy or portfolio career. This is an execution-focused role. You’ll be building, sending and optimising CRM communications – not just planning them. You’ll need to be a great communicator, organised, with a real interest in helping others to make a positive difference. Being able to take the initiative and face challenges with a smile is essential.
What you’ll do:
- Build and send newsletters, lifecycle and engagement communications across email, push and in-app
- Support the CRM Lead in executing customer journeys in Braze
- Create and manage user segments based on behaviour, activity and lifecycle stage
- Help maintain and optimise onboarding, engagement and reactivation flows
- QA campaigns and journeys to ensure accuracy, timing and relevance
- Use CRM data to identify opportunities to improve engagement, response and retention
- Work with Customer Care, Product and Ops where CRM supports the member experience
Ideal attitude:
- Quick to learn and able to think on your feet
- Self-motivated and comfortable working independently (fractional setup)
- Outgoing and energetic, with a positive "roll-up-your-sleeves" mindset
- Naturally organised and proactive – you spot what needs doing and get it done
Time commitment & setup:
- 1–2 days per week (flexible; could be a fixed day)
- Fully remote (we do have a small office in London, you can go to)
- Hands-on, execution-focused
Essential:
- Hands-on experience in a CRM or lifecycle marketing role for a subscription or online business
- Working knowledge of Braze – you should be comfortable building campaigns, segments and journeys yourself
- Strong attention to detail and confidence managing live CRM sends
- Data-aware mindset with an understanding of engagement and retention metrics
- Clear written communication skills
Ideally:
- Familiarity with A/B testing and experimentation in CRM
- Experience with push notifications and in-app messaging
- Experience working in a marketplace or two-sided platform environment
Nice to have:
- Ability to design and build HTML emails
- Social media experience (content, community or campaign support) is a plus, but not required
Competitive salary
A fun friendly dog-loving team
Contribute to shaping the future of a rapidly growing tech company
Work with a mission-driven brand and an engaged, dog-loving community
*No recruiters please.
CRM Specialist (Part-Time) - Remote in London employer: BorrowMyDoggy
Contact Detail:
BorrowMyDoggy Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Specialist (Part-Time) - Remote in London
✨Tip Number 1
Network like a pro! Reach out to your connections in the CRM field and let them know you're on the lookout for opportunities. You never know who might have a lead or can put in a good word for you.
✨Tip Number 2
Get your hands dirty with some practical experience. If you can, volunteer for projects or offer your skills to local businesses. This not only boosts your CV but also shows potential employers that you're proactive and passionate about CRM.
✨Tip Number 3
When you land an interview, be ready to showcase your knowledge of Braze and other CRM tools. Prepare examples of how you've used data to drive engagement and retention in past roles. This will set you apart from the competition!
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you're genuinely interested in joining our dog-loving team at BorrowMyDoggy!
We think you need these skills to ace CRM Specialist (Part-Time) - Remote in London
Some tips for your application 🫡
Show Your Passion for Dogs: When you're writing your application, let your love for dogs shine through! Mention any personal experiences with dogs or how you connect with our mission at BorrowMyDoggy. It’ll show us that you’re not just looking for a job, but you genuinely care about making a difference.
Tailor Your Experience: Make sure to highlight your hands-on CRM experience and any specific tools you've used, like Braze. We want to see how your skills align with what we need, so don’t be shy about showcasing your past successes in lifecycle marketing!
Be Clear and Concise: Keep your application straightforward and to the point. Use clear language and structure your thoughts well. This will help us see your communication skills in action, which is super important for this role!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re proactive and ready to take the first step with us!
How to prepare for a job interview at BorrowMyDoggy
✨Know Your CRM Inside Out
Make sure you brush up on your CRM knowledge, especially with Braze. Be ready to discuss how you've used it in past roles, and think of specific examples where your actions led to improved engagement or retention.
✨Show Off Your Communication Skills
As a CRM Specialist, communication is key. Prepare to demonstrate your clear written communication skills by discussing how you've crafted effective newsletters or lifecycle communications in the past. Bring samples if you can!
✨Be Ready to Get Hands-On
This role is all about execution, so be prepared to talk about your hands-on experience. Think of times when you built and optimised campaigns yourself, and be ready to share the results of your efforts.
✨Emphasise Your Organisational Skills
Since you'll be managing multiple tasks, highlight your organisational abilities. Share examples of how you've successfully managed projects or campaigns, ensuring everything runs smoothly and on time.
