- Flexible, e.g. just mornings or evenings
- We’re looking for a hands-on CRM & Lifecycle Marketing Specialist with experience using Braze to support our in-house CRM Lead with execution and delivery across lifecycle communications
- You’ll be building and optimising campaigns and customer journeys rather than just planning them, so hands-on Braze experience is important
- Build and send newsletters, lifecycle and engagement communications across email, push and in-app
- Support the CRM Lead in executing customer journeys in Braze
- Create and manage user segments based on behaviour, activity and lifecycle stage
- Help maintain and optimise onboarding, engagement and reactivation flows
- QA campaigns and journeys to ensure accuracy, timing and relevance
- Use CRM data to identify opportunities to improve engagement, response and retention
- Work with Customer Care, Product and Ops where CRM supports the member experience
Benefits
- A great holiday policy
- Private healthcare
- Be part of a fast growing company creating an original product
- Share options
- Help make a positive difference to the lives of both dogs and people
This is a part-time role (2–3 days per week) and could suit someone who already works in CRM and wants to add meaningful, flexible work alongside another position, consultancy or portfolio careerOutgoing and energetic, with a positive “roll-up-your-sleeves” mindsetNaturally organised and proactive - you spot what needs doing and get it doneQuick to learn and able to think on your feetSelf-motivated and comfortable working independently (fractional setup)Data-aware mindset with an understanding of engagement and retention metricsHands-on experience in a CRM or lifecycle marketing role for a subscription or online businessStrong attention to detail and confidence managing live CRM sendsClear written communication skillsWorking knowledge of Braze - you should be comfortable building campaigns, segments and journeys yourselfExperience with push notifications and in-app messagingFamiliarity with A/B testing and experimentation in CRMExperience working in a marketplace or two-sided platform environmentAbility to design and build HTML emailsSocial media experience (content, community or campaign support) is a plus, but not required
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CRM Braze Specialist (Part Time) employer: BorrowMyDoggy
Join a vibrant and mission-driven dog-sharing platform that not only values your expertise as a CRM Specialist but also fosters a fun and engaging work culture. With flexible working patterns and a strong emphasis on community and growth, this part-time role offers you the chance to make a meaningful impact while collaborating with fellow dog lovers who share your passion. Embrace the opportunity for professional development in a supportive environment that prioritises both employee satisfaction and customer engagement.
