At a Glance
- Tasks: Lead and shape a new marketing team while developing impactful strategies.
- Company: Join the Borough Council of King's Lynn and West Norfolk, a community-focused organisation.
- Benefits: Competitive salary, career growth, and the chance to make a real difference.
- Other info: Dynamic role with opportunities to influence both B2B and B2C marketing.
- Why this job: Be a pioneer in creating a marketing team that drives community engagement.
- Qualifications: Five years of marketing experience with strong leadership and strategic skills.
The predicted salary is between 44817 - 54777 £ per year.
How often do you get the career opportunity to shape a marketing team from the very beginning?
At the Borough Council of King's Lynn and West Norfolk, we're creating a new corporate Marketing Team - and we're looking for an experienced, ambitious marketing professional to bring it to life.
This is your chance to do more than inherit a plan.
You'll form, shape and lead the team, establish how it works and develop an organisation-wide marketing strategy that turns ambition into measurable results for the benefit of our communities.
Part of our wider Communications, Marketing and Engagement Service, you'll work with the Service Manager, the wider Marketing Team, Corporate Leadership Team and service clients to agree priority marketing campaigns and activities that support our Corporate Strategy and wider ambitions for West Norfolk, both as an organisation and a place.
The variety is a major part of the appeal.
Moving confidently between business-to-consumer (B2C) and business-to-business (B2B) marketing, you'll combine creative thinking with commercial focus across a diverse portfolio.
More than a line manager, you'll confidently lead by example in supporting and developing the team and this new important corporate function.
On the consumer side, you'll help connect audiences with leisure, culture and experiences: from our leisure centres and the Corn Exchange to council events, venue promotion and Visit West Norfolk destination marketing.
On the business side, you'll champion opportunities that attract inward investment, support economic development and regeneration, grow the local business economy and maximise income from council assets.
You'll lead and develop your team, manage a pooled marketing budget and any external agency contracts, and turn audience insight into integrated campaigns.
From setting objectives and commissioning creative work to evaluating performance and return on investment, you'll combine strategic leadership with practical delivery.
If you're ready to build something new, bring people with you and see your marketing make a tangible difference to an organisation and place, this is the opportunity to make your experience count in taking your career to the next level.
- At least five years' marketing experience and a strong record of strategic, integrated campaign delivery.
- The versatility to deliver successful marketing across both B2B and B2C disciplines.
- Effective people management, coaching and leadership skills that help a new team thrive.
- Commercial acumen, with experience managing budgets, commissioning agencies and identifying income opportunities.
- Strong audience research, digital marketing and analytical skills, including setting KPIs and evaluating results.
- Excellent communication, influencing and stakeholder management skills, with a commitment to inclusive, accessible marketing.
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Marketing Officer - Team Leader employer: Borough Council of King's Lynn & West Norfolk
Join the Borough Council of King's Lynn & West Norfolk, where you can make a meaningful impact in a vibrant and diverse community. Our supportive work culture fosters professional growth through our Planner Progression Scheme, offering clear pathways from Graduate to Senior Planner levels, alongside flexible hybrid working and generous benefits. Experience the unique blend of heritage and natural beauty in Norfolk while contributing to significant projects that shape the future of our towns and landscapes.
Contact Details:
Borough Council of King's Lynn & West Norfolk Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Officer - Team Leader
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Borough Council of King's Lynn & West Norfolk and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Borough Council of King's Lynn & West Norfolk are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Borough Council of King's Lynn & West Norfolk on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Borough Council of King's Lynn & West Norfolk. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Officer - Team Leader
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Borough Council of King's Lynn & West Norfolk. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Borough Council of King's Lynn & West Norfolk:Show us that you’ve done your homework! In your application, briefly mention what you admire about Borough Council of King's Lynn & West Norfolk’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Borough Council of King's Lynn & West Norfolk
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Borough Council of King's Lynn & West Norfolk will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Borough Council of King's Lynn & West Norfolk, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
