At a Glance
- Tasks: Lead B2B marketing initiatives to promote investment and grow the local economy.
- Company: Join the Borough Council of King’s Lynn and West Norfolk, making a real impact.
- Benefits: Competitive salary, creative opportunities, and a chance to shape community growth.
- Other info: Dynamic role with opportunities for creativity and collaboration across teams.
- Why this job: Use your marketing skills to tell West Norfolk's story and attract businesses.
- Qualifications: Marketing degree, 3+ years in B2B marketing, and strong communication skills.
The predicted salary is between 40500 - 49500 £ per year.
Starting salary between £39,531 and £47,796 per annum. Ready to put your B2B marketing expertise to work where it can make a lasting difference for both an organisation and place? This new role at the Borough Council of King’s Lynn and West Norfolk offers an exciting blend of commercial ambition, creative opportunity and a clear sense of purpose for the benefit of our communities.
As the B2B expert in our new corporate Marketing Team, within the wider Communications, Marketing and Engagement Service, you’ll have the opportunity to make this role your own. It’s your chance to put your specialist expertise at the heart of how we connect with businesses, investors and public sector partners.
Our Corporate Strategy champions growth and investment: attracting and expanding businesses, facilitating private housing development and delivering major regeneration ambitions through external investment. You’ll help turn that ambition into opportunity, promoting the borough for investment, growing its business economy and maximising income from council assets.
Through your marketing activities, you will tell a compelling story about West Norfolk, both within the borough and beyond the boundaries of both West Norfolk and Norfolk. Targeting specific business sectors, you’ll combine creative campaigns with strong promotional partnerships to reach potential investors, locally, regionally and nationally.
You’ll shape the B2B elements of our Corporate Marketing Strategy, aligning priority campaigns with our Corporate Strategy as we prepare for potential Devolution and ongoing organisational change. Working closely with Property, Projects and Regeneration teams, key partners and commercial property agents as needed, you’ll help turn investment opportunities into persuasive propositions.
From audience research and investment prospectuses to digital content, advertising and investor events, you’ll lead hands-on delivery and evaluate results. Bring your strategic thinking, commercial focus and creativity to help shape West Norfolk’s economic future.
What you’ll bring:
- A marketing degree or professional qualification, at least three years’ marketing experience and a specialist background in B2B marketing.
- Experience developing, delivering and evaluating marketing plans, using research, audience insight and data to improve results.
- Excellent copywriting, digital marketing and graphics/design skills, creating compelling, accessible content for business audiences across online and print channels.
- Strong relationship-building, influencing, negotiation and presentation skills, with experience communicating effectively with businesses and collaborating across teams.
- Ideally a knowledge of West Norfolk and target business sectors, with the commercial awareness to promote investment opportunities persuasively.
- Creativity, initiative and excellent organisation, delivering accurate work to deadlines within budget.
Closing Date: 24 November 2026
Business-To-Business (B2B) Marketing Lead in Heacham employer: Borough Council of King's Lynn & West Norfolk
Join the Borough Council of King's Lynn & West Norfolk, where you can make a meaningful impact in a vibrant and diverse community. Our supportive work culture fosters professional growth through our Planner Progression Scheme, offering clear pathways from Graduate to Senior Planner levels, alongside flexible hybrid working and generous benefits. Experience the unique blend of heritage and natural beauty in Norfolk while contributing to significant projects that shape the future of our towns and landscapes.
Contact Details:
Borough Council of King's Lynn & West Norfolk Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Business-To-Business (B2B) Marketing Lead in Heacham
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Borough Council of King's Lynn & West Norfolk and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Borough Council of King's Lynn & West Norfolk are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Borough Council of King's Lynn & West Norfolk on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Borough Council of King's Lynn & West Norfolk. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Business-To-Business (B2B) Marketing Lead in Heacham
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Borough Council of King's Lynn & West Norfolk. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Borough Council of King's Lynn & West Norfolk:Show us that you’ve done your homework! In your application, briefly mention what you admire about Borough Council of King's Lynn & West Norfolk’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Borough Council of King's Lynn & West Norfolk
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Borough Council of King's Lynn & West Norfolk will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Borough Council of King's Lynn & West Norfolk, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
