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For Companies At a Glance
- Tasks: Lead our expansion into new markets by identifying and validating customer segments.
- Company: Join Borderless, a fast-growing startup revolutionising the UK sponsorship process since 2023.
- Benefits: Enjoy flexible work options, generous holiday, and a £500 annual learning budget.
- Why this job: Be part of a dynamic team shaping market strategies and driving impactful growth.
- Qualifications: Experience in sales or go-to-market strategy at a fast-paced startup is essential.
- Other info: Monthly team socials and an annual offsite trip to exciting locations!
The predicted salary is between 36000 - 60000 £ per year.
About Borderless
We believe in a world where borders are no longer barriers. Since launching in 2023, we’ve helped 400+ UK businesses and thousands of individuals across healthcare, construction, finance, and more. Our digital platform streamlines the UK sponsorship process using automation and expert support.
Backed by Entrepreneur First and Backed.VC, we’re scaling fast — and looking for smart, strategic operators to help us unlock new markets.
Role: New Markets – Acc Exec
We’re hiring a New Markets – AE to lead our push into new sectors and customer segments. This is a commercially focused role, perfect for someone who thrives on building from the ground up — identifying new verticals, launching early campaigns, and creating repeatable GTM playbooks that drive revenue growth.
You’ll sit at the intersection of sales, product, and engineering — using insight, experimentation, and sharp execution to shape our GTM strategy and scale what works.
️ What You’ll Be Doing
- Identify, test, and validate high-potential customer segments across new verticals (initially Universities)
- Run outbound campaigns to generate demand and validate messaging
- Own the full top-of-funnel motion for expansion — from discovery to handoff
- Collaborate with Product to align on segment-specific needs or blockers
- Build and iterate on GTM playbooks, including positioning, sequences, and talk tracks
You Should Apply If
- You’ve worked in sales, growth, partnerships, or go-to-market strategy at a fast-paced startup
- You’re skilled at identifying new market opportunities and validating them through hands-on work
- You’re comfortable crafting messaging and talking to customers directly
- You think commercially and act fast — you\’re not afraid to try, learn, and iterate
- You’re organised, metrics-driven, and can tell a story with data
- Bonus: You’ve worked in regulated or compliance-heavy industries (immigration, legaltech, fintech, etc.)
Interview Process
- 30 min screening call with Talent
- 45 min interview with our Sales Director
- Discovery call with our CTO to create a tailored pitch
- Final interview with Founders and Sales Director pitching your solution
Borderless Benefits
Culture & Work Setup
3 days in-office (Mon/Tue/Thu), 2 days remote
Monthly in-office lunches
Monthly team socials
️ Annual offsite (last one: Lisbon, this year: Majorca!)
Time Off & Flexibility
️ 25 days holiday + 3 extra days between 25th Dec and 31st Jan
1-week per year work-from-anywhere policy
Growth & Development
£500 annual L&D budget
6-month performance reviews and promotion cycles
Wellbeing & Equipment
Laptop + peripherals
Cycle To Work scheme
Smart Pension
Mental health support via Spill
Gym in Shoreditch Exchange
️ Onsite Barista
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GTM Expansion Manager employer: Borderless
Contact Detail:
Borderless Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land GTM Expansion Manager
✨Tip Number 1
Familiarise yourself with the latest trends in the sectors Borderless is targeting, especially universities. Understanding their specific needs and challenges will help you tailor your approach during interviews.
✨Tip Number 2
Prepare to discuss your previous experiences in sales or go-to-market strategies, particularly in fast-paced environments. Be ready to share specific examples of how you've identified new market opportunities and successfully executed campaigns.
✨Tip Number 3
Showcase your ability to work collaboratively across teams. Since the role involves working closely with product and engineering, think of instances where you've successfully partnered with different departments to achieve a common goal.
✨Tip Number 4
Demonstrate your data-driven mindset by preparing to discuss how you've used metrics to inform your decisions in past roles. Being able to tell a compelling story with data will set you apart in the interview process.
We think you need these skills to ace GTM Expansion Manager
Some tips for your application 🫡
Understand the Role: Take time to thoroughly read the job description for the GTM Expansion Manager position. Understand the key responsibilities and required skills, especially focusing on sales, growth, and go-to-market strategies.
Tailor Your CV: Customise your CV to highlight relevant experience in sales, partnerships, or market strategy. Emphasise any previous roles where you identified new market opportunities or crafted messaging for customers.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the role and the company. Mention specific examples of how you've successfully launched campaigns or built GTM playbooks in the past.
Prepare for Interviews: Anticipate questions related to your experience in fast-paced startups and your approach to identifying customer segments. Be ready to discuss metrics-driven results and how you can contribute to Borderless's growth.
How to prepare for a job interview at Borderless
✨Understand the Company and Its Mission
Before your interview, take some time to research Borderless and its mission. Understand how their platform works and the impact it has on businesses and individuals. This will help you align your answers with their goals and demonstrate your genuine interest in the role.
✨Prepare for Market-Specific Questions
Given that the role focuses on identifying new market opportunities, be ready to discuss your experience in sales and go-to-market strategies. Think of examples where you've successfully identified and validated customer segments, especially in regulated industries if applicable.
✨Showcase Your Data-Driven Approach
As the role requires a metrics-driven mindset, prepare to discuss how you've used data to inform your decisions in previous roles. Be ready to share specific examples of how you've crafted messaging or campaigns based on data insights.
✨Demonstrate Your Collaborative Spirit
Collaboration is key in this role, so be prepared to talk about how you've worked with cross-functional teams in the past. Highlight any experiences where you've collaborated with product or engineering teams to align on customer needs or overcome challenges.
