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For Companies At a Glance
- Tasks: Create engaging content across blogs, webinars, and customer communications to build our brand.
- Company: Join Borderless, a fast-growing tech company revolutionising immigration for businesses and individuals.
- Benefits: Enjoy 25 days holiday, remote work options, and a £500 annual learning budget.
- Other info: Collaborative environment with opportunities for growth and development.
- Why this job: Shape our voice and messaging while making a real impact on people's lives.
- Qualifications: 3+ years in content marketing with exceptional writing and customer insight skills.
The predicted salary is between 36000 - 60000 £ per year.
About Borderless
At Borderless, we’re building a world where borders are no longer barriers - where anyone can move anywhere, seamlessly and safely. Founded in 2023, we’ve already helped 600+ UK businesses and 15,000+ individuals navigate the complexity of immigration. Powered by technology, and supported by an expert team, our platform removes the friction of Home Office compliance, visa processing and sponsor licence applications, making immigration faster, simpler and more accessible for everyone. Backed by Entrepreneur First and Backed.VC, we’re scaling fast and in 2026 expanding into new sectors and markets to further accelerate our growth. Also, around 25% of our workforce is sponsored, and we proudly offer visa sponsorship as part of our hiring process.
Role Overview
We are looking for a Content Marketer to help shape how Borderless communicates with the world. This is a broad, high-ownership content role, not just an SEO or social media role. You will be responsible for producing and improving high-quality content across multiple channels - from blogs to webinars, customer communications and educational resources. The right person will naturally find a huge amount of opportunity to create valuable content, helping us build the Borderless brand while also supporting our sales, customer success and product teams. You’ll play a key role in evolving our tone of voice and messaging, ensuring we communicate consistently across marketing, sales and customer success. This role sits across the full customer journey - from building brand awareness at the top of the funnel, to educating prospects, to supporting existing customers through content, training and resources. This role requires working in the office 3 days per week. If this is not possible for you, please do not apply.
Role Responsibilities
- Content Strategy: Develop and execute a comprehensive content marketing strategy aligned with business goals, identifying opportunities based on customer needs and industry trends. Plan and manage the Borderless content calendar across blogs, webinars, newsletters, social media, email sequences and customer communications. Develop and maintain the Borderless tone of voice used company-wide.
- Content Creation: Conduct customer interviews and develop case studies to capture insights and turn them into valuable content. Create clear, engaging content by translating complex immigration and compliance topics into accessible language. Produce sales enablement and partner content, including onboarding materials, guides and educational resources. Build Borderless thought leadership through social media, webinars, events and original insights. Create content tailored to different stages of the customer journey, from awareness to customer engagement.
- Content Distribution: Manage content distribution across multiple channels, repurposing content into different formats to maximize reach.
- Analytics & Performance: Track and report on content performance metrics and run experiments to continuously improve reach and impact.
- Collaboration: Work cross-functionally with Sales, Product and Customer Success to support company priorities and collaborate with external freelancers when needed.
Requirements
- Experience: 3+ years in a content marketing role, ideally within B2B SaaS or a product-led company.
- Exceptional Written Communication: Outstanding writing ability. Able to translate complex topics into clear, engaging content.
- Customer Insight: Comfortable speaking directly with customers and turning insights into case studies, stories and useful resources.
- SEO Awareness: Familiarity with basic SEO principles such as keyword research and content optimisation.
- Ownership & Initiative: A self-starter mindset. Curious, proactive and able to identify content opportunities independently.
- Collaboration: Ability to work cross-functionally with sales, product and customer success teams.
Benefits
- 3 days in office, 2 days remote
- Monthly company in-office lunches
- Monthly company team events
- Annual offsite
- Comprehensive private medical insurance.
- 25 days holiday each year + 3 days between 25th December and 31st January, plus bank holidays
- 1-week work-from-anywhere policy
- £500 annual Learning & Development budget
- 6-month performance reviews and promotion opportunities
- Laptop and peripherals — whatever you need to work effectively
- Cycle to Work scheme
- Employer pension contributions via Smart Pension
- Access to mental health support
- Gym in Shoreditch Exchange
- Onsite barista
Content Marketer employer: Borderless
Contact Detail:
Borderless Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Content Marketer
✨Tip Number 1
Get to know Borderless inside out! Research our mission, values, and recent projects. This will help you tailor your conversations and show us that you're genuinely interested in what we do.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to a referral!
✨Tip Number 3
Prepare for the interview by thinking about how your skills align with our content strategy. Be ready to share examples of your past work and how it can benefit Borderless.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows us you’re serious about joining the team!
We think you need these skills to ace Content Marketer
Some tips for your application 🫡
Show Your Passion for Content: When you're writing your application, let your enthusiasm for content marketing shine through! We want to see how you can bring our brand to life with your words, so share examples of your previous work that demonstrate your creativity and ability to engage an audience.
Tailor Your Application: Make sure to customise your application to fit the role at Borderless. Highlight your experience in B2B SaaS and how you've tackled similar challenges before. This shows us that you understand our mission and are ready to contribute from day one!
Be Clear and Concise: We love great storytelling, but we also appreciate clarity! Keep your writing straightforward and to the point. Avoid jargon unless it’s necessary, and make sure your application is easy to read. This reflects the kind of content we want to create together.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it shows us you’re serious about joining the Borderless team!
How to prepare for a job interview at Borderless
✨Know Your Content Inside Out
Before the interview, dive deep into Borderless's content and messaging. Familiarise yourself with their tone of voice and the types of content they produce. This will not only help you understand their brand better but also allow you to discuss how you can contribute to their content strategy effectively.
✨Showcase Your Writing Skills
Prepare samples of your writing that demonstrate your ability to translate complex topics into engaging content. Bring examples that highlight your experience in B2B SaaS or similar industries. Being able to showcase your writing prowess will be crucial for a role focused on content creation.
✨Be Ready to Discuss Customer Insights
Since the role involves conducting customer interviews and developing case studies, come prepared with examples of how you've gathered insights from customers in the past. Think about how you turned those insights into valuable content and be ready to share specific outcomes.
✨Understand the Metrics
Familiarise yourself with content performance metrics and be prepared to discuss how you've tracked and improved content effectiveness in previous roles. Showing that you can analyse data and adapt strategies based on performance will demonstrate your proactive approach to content marketing.