At a Glance
- Tasks: Lead and scale a high-performing SDR team to drive pipeline generation.
- Company: Join Borderless, a fast-growing tech company revolutionising immigration.
- Benefits: Enjoy flexible work, competitive salary, and a £500 learning budget.
- Other info: Work in a vibrant office with great perks and a supportive culture.
- Why this job: Make a real impact in a dynamic startup environment with global reach.
- Qualifications: Proven experience as an SDR Manager in B2B SaaS is essential.
The predicted salary is between 60000 - 80000 € per year.
About Borderless
At Borderless we’re building a world where borders are no longer barriers – where anyone can move anywhere, seamlessly and safely. Founded in 2023, we’ve already helped 600+ UK businesses and 15,000+ individuals navigate the complexity of immigration. Powered by technology and supported by an expert team, our platform removes the friction of Home Office compliance, visa processing and sponsor licence applications, making immigration faster, simpler and more accessible for everyone. Backed by Entrepreneur First and Backed.VC, we’re scaling fast and in 2026 expanding into new sectors and markets to further accelerate our growth. Also, around 25% of our workforce is sponsored, and we proudly offer visa sponsorship as part of our hiring process.
Role: SDR Manager
We’re looking for an experienced SDR Manager to lead and scale our SDR function at Borderless. This role exists to build the systems, team, and strategy needed to significantly increase pipeline generation and support our next phase of growth. You’ll take ownership of both inbound and outbound performance, develop a high‑performing team, and partner closely with Sales, Marketing, and RevOps to optimise our entire top‑of‑funnel engine. This is a high‑impact leadership role with clear goals: increase qualified demos, expand into new verticals, and build a scalable SDR engine that consistently drives revenue. This role requires working in the office 3 days per week. If this is not possible for you, please do not apply.
What Success Looks Like
- 6 Month Outcomes
- Significant growth in qualified, attended demos (from ~80/month → 200/month)
- Clear pipeline and revenue attribution from SDR function
- Successful penetration into new sectors (e.g. education, professional services)
- Improved conversion rates across the funnel (lead → opportunity)
- Reduce SDR ramp time (Inbound SDR ~1 month, Outbound SDR)
- Strong team retention and progression, with clear paths from SDR → AE
Top Priorities
- SDR enablement & leadership: hire, onboard, coach, and develop the team
- Inbound optimisation: partner with Marketing and RevOps to improve lead qualification and conversion
- Outbound strategy: build and execute a scalable outbound motion across sectors and geographies
First 90 Days
- 30 days: Understand current funnel, team performance, and tooling; begin coaching and identifying quick wins
- 60 days: Implement improvements to outbound sequences, qualification, and reporting; support hiring/ramping
- 90 days: Deliver measurable improvements in pipeline generation, conversion rates, and team performance
What You’ll Be Doing
- Team Leadership & Enablement
- Lead, coach, and scale a team of SDRs (6 → 10 by year end)
- Build a high‑performance culture and own hiring, onboarding, and progression pathways
- Pipeline & GTM Strategy
- Partner closely with GTM leadership to convert lead engine pipeline into qualified, sales‑ready opportunities
- Own the qualification layer – define and enforce criteria for what makes a lead ready for an AE, and continuously refine this with data
- Work with SDRs to build and execute outbound sequences that complement inbound demand, filling gaps across target verticals
- Performance & Optimisation
- Own KPIs (pipeline, conversion, SAT rates) and optimise funnel performance
- Identify bottlenecks, improve efficiency, and reduce ramp time
- Systems, Tooling & AI
- Work with RevOps to optimise CRM and sales tools (HubSpot, Outreach/Salesloft etc)
- Drive AI adoption across the SDR function team
- Cross‑Functional Collaboration
- Partner with Sales, Marketing, and RevOps on ICP, messaging, and campaigns
- Improve inbound qualification and feed insights into GTM strategy
Who You Are
- Must‐Have
- Proven experience as an SDR Manager (not just Team Lead) in B2B SaaS
- Previously worked as an SDR
- Strong track record of owning and hitting pipeline targets
- Hands‑on leader – comfortable jumping on calls and coaching directly
- Highly data‑driven, with experience using and optimising sales tools and systems
- Strong communicator and team builder
- Experience in startup / high‑growth environments
- Nice‑to‑Have
- Previous experience as an AE
- Experience scaling an SDR function across multiple verticals
- Strong interest in AI and experimentation with new tooling
What You’ll Get From Us
- Opportunity to build and scale a world‑class SDR function
- High ownership and direct impact on revenue growth
- Equity and a voice in shaping GTM strategy
- Fast‑paced, high‑growth environment solving global problems
What Won’t Work
- Purely strategic leaders who aren’t hands‑on
- Lack of experience managing SDRs directly
- Not data‑driven or unable to operate in ambiguity
- Uncomfortable in fast‑paced, evolving startup environments
Interview Process
- 30 minute screening call with Talent
- 45 minute interview with Hiring Manager
- Practical exercise
- Final onsite interview
Benefits
- 3 days in office, 2 days remote
- Monthly company in office lunches
- Monthly company team events
- Annual offsite
- Comprehensive private medical insurance
- 25 days holiday each year + 3 days between 25th December and 31st January + bank holidays
- 1 week work from anywhere policy
- £500 annual Learning & Development budget
- 6 month performance reviews and promotion opportunities
- Laptop, peripherals — whatever you need to work effectively
- Cycle To Work scheme
- Employer contributions via Smart Pension
- Access to Spill (mental health support)
- Gym in Shoreditch Exchange
- Onsite Barista
SDR Manager in London employer: Borderless Immigration
At Borderless, we pride ourselves on fostering a dynamic and inclusive work culture that empowers our employees to thrive. As an SDR Manager, you'll have the unique opportunity to lead a high-performing team in a fast-paced startup environment, with ample support for professional growth through comprehensive training, mentorship, and a generous learning budget. Our commitment to employee well-being is reflected in our extensive benefits package, including private medical insurance, flexible working arrangements, and regular team events, all set in the vibrant location of Shoreditch.
StudySmarter Expert Advice🤫
We think this is how you could land SDR Manager in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Prepare for those interviews! Research Borderless and understand their mission. Be ready to discuss how your experience aligns with their goals, especially around scaling teams and optimising sales processes. Show them you’re not just another candidate, but someone who truly gets what they’re about.
✨Tip Number 3
Practice makes perfect! Do mock interviews with friends or use online platforms. Focus on articulating your past successes in SDR management and how you’ve driven pipeline growth. The more comfortable you are talking about your achievements, the more confident you’ll be in the real deal.
✨Tip Number 4
Don’t forget to follow up! After interviews, send a quick thank-you note to express your appreciation for the opportunity. It’s a nice touch that keeps you top of mind and shows your enthusiasm for the role. Plus, it’s a great way to reiterate your fit for the SDR Manager position.
We think you need these skills to ace SDR Manager in London
Some tips for your application 🫡
Show Your Passion:When you're writing your application, let your enthusiasm for the role and our mission shine through. We want to see that you’re genuinely excited about building a world where borders are no longer barriers!
Tailor Your Experience:Make sure to highlight your relevant experience as an SDR Manager. We’re looking for someone who has a proven track record in B2B SaaS, so don’t be shy about showcasing your achievements and how they align with what we’re doing at Borderless.
Be Data-Driven:Since this role is all about optimising performance, include specific metrics and data points from your past roles. Show us how you’ve used data to drive results and improve processes – it’s music to our ears!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to keep track of your application and ensures you get all the latest updates from our team. Plus, it shows you’re keen on joining us!
How to prepare for a job interview at Borderless Immigration
✨Know Your Numbers
As an SDR Manager, you'll need to demonstrate a strong grasp of pipeline metrics. Be prepared to discuss your past achievements in terms of qualified demos and conversion rates. Bring specific examples of how you've improved these metrics in previous roles.
✨Showcase Your Leadership Style
This role is all about team leadership and enablement. Think about your coaching techniques and how you build a high-performance culture. Share stories that highlight your hands-on approach and how you've successfully developed SDRs into AEs.
✨Understand the Tech Stack
Familiarise yourself with the tools mentioned in the job description, like HubSpot and Outreach. Be ready to discuss how you've used these or similar tools to optimise sales processes and improve team performance. This shows you're not just a leader but also tech-savvy.
✨Align with Their Vision
Borderless is on a mission to simplify immigration. Research their platform and understand their goals. During the interview, express how your vision aligns with theirs and how you can contribute to their growth, especially in new sectors like education and professional services.
