At a Glance
- Tasks: Lead brand strategy and oversee marketing projects to drive growth.
- Company: Join Border Biscuits, an award-winning biscuit manufacturer with over 40 years of heritage.
- Benefits: Enjoy a supportive environment, mental health support, and paid volunteering opportunities.
- Other info: Applications close on 03 October 2025; interviews may start immediately.
- Why this job: Be part of a creative team making a social impact while developing your career.
- Qualifications: Marketing experience, strong communication skills, and project management abilities required.
The predicted salary is between 32000 - 36000 £ per year.
Overview
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Brand Manager (Maternity Cover)
Salary Range between £38,000 to £42,000 per annum
Full-time 40 hours per week Monday to Friday
Are you a driven Brand Manager ready for a new challenge? Are you looking to work for a growing and ambitious brand in a state-of-the-art factory? If so, we have a tasty opportunity for a Brand Manager on a (Maternity Cover) Fixed-Term Contract to join our Brand Team at Border Biscuits, here in Lanark.
About Border:
Join our deliciously creative team at Border Biscuits, an award-winning biscuit manufacturer based in the picturesque town of Lanark. With over 40 years of heritage, we are passionate about crafting the finest biscuits using traditional methods and quality ingredients. Our commitment to excellence has earned us multiple awards and a loyal customer base, making Border Biscuits a household name throughout the UK and beyond. We believe that our biscuits are a \'Recipe for Good,\' and we donate 10% of our profits to worthy causes in our local community every year.
About The Role
As a Brand Manager at Border Biscuits, you will be the guardian of the Border Biscuits brand. You will be part of a dynamic team that is to oversee and execute the brand strategy, rooted in consumer and shopper insight, which will, in turn, build Border brand value and drive forward Border\'s long term growth strategy. The successful candidate will deliver marketing, innovation and commercial projects, whilst working closely with multiple cross functional teams, and support and develop their team. This role reports directly to the CEO of Border.
While the role operates from Monday to Friday dayshift. Flexibility will be required to support the business, for example to support key projects.
What will the role involve?
As Brand Manager, you will be the guardian of the brand strategy, ensuring that every touchpoint reflects the brand\'s vision, values, and guidelines with clarity and consistency. You\'ll take the lead in developing commercially viable innovation briefs that resonate with our core audiences and strengthen brand positioning. From concept to launch, you\'ll work closely with cross-functional teams—including Technical, NPD, Finance, and Sales—to steer innovation projects through the Stage Gate process, securing Board approval where required. Market research will be a part of your role, ensuring all product and design developments are grounded in consumer insight and tested for success.
You\'ll also be responsible for executing our creative marketing strategy, driving awareness and brand advocacy through compelling campaigns and a strong promotional plan including marketing assets for sales and trade events. Working with agency partners, you\'ll oversee the full marketing mix across both Grocery and Out of Home Foodservice channels, while managing the development of brand packaging for a large scale labelling review. The role involves full accountability for marketing and category budgets, including oversight of costs to deliver optimum ROI. You\'ll play a key role in data strategy—defining how and where we gather insight—and turning it into actionable recommendations that fuel growth. Finally, you\'ll manage and support a talented team, helping them prioritise effectively and develop professionally in line with company goals.
Knowledge & Experience
Required
- Demonstrable marketing experience, ideally in a manufacturing branded business
- Highly articulate with excellent written communications and presentation skills
- Experience of full marketing mix strategy execution, including digital
- Experience of agency management
- Project management experience, with evidence of delivering projects and results within set timescales & managing budgets
- Demonstrable leadership qualities
- Experience in using Microsoft Office Packages, including Word, Excel, PowerPoint and SharePoint
Desirable
- Marketing professional membership
- Working knowledge of Adobe Creative Suite
- Experience with content creation and photography
Skills and Abilities
- Strong business acumen and professionalism
- Excellent relationship building skills, with the ability to build strong relationships internally and externally at all levels
- Effective project management skills with the ability to run multiple workstreams at once
- Ability to mentor and develop team members
- Positive and proactive attitude
- Excellent strategic communication planning skills and storytelling
- Excellent written and verbal communications skills with accuracy and attention to detail
- Strong analytical skills
- Strong planning, prioritisation, presentation and problem-solving skills
- Enthusiastic, performance focused, self-motivated and confident
- Keen interest in consumer and food trends
Benefits
- Real Living Wage employer
- A dynamic and supportive working environment with a friendly team
- Employee assistance programme for personal and professional support
- Mental health first aiders
- Free 24/7 GP helpline
- Paid volunteering opportunities within Lanark
How to apply
To apply for the position of Brand Manager at Border Biscuits, click apply now.
Applications accepted until the closing date of 03 October 2025. We look forward to hearing from you! Please note that interviews will begin immediately for this role and therefore the role may be filled before the closing date.
At Border Biscuits, we are committed to creating an inclusive and diverse workplace. We welcome applications from candidates of all backgrounds and experiences. Please note that only shortlisted candidates will be contacted for further selection stages.
Brand Manager (Maternity Cover) in Lanark employer: Border Biscuits
Border Biscuits is an exceptional employer, offering a dynamic and supportive work environment in the picturesque town of Lanark. With a commitment to employee well-being, including a Real Living Wage, mental health support, and opportunities for personal development, we foster a culture of creativity and collaboration. Join us to be part of a passionate team dedicated to crafting award-winning biscuits while making a positive impact in our community.
StudySmarter Expert Advice🤫
We think this is how you could land Brand Manager (Maternity Cover) in Lanark
✨Tip Number 1
Research Border Biscuits thoroughly. Understand their brand values, product range, and recent marketing campaigns. This knowledge will help you tailor your conversations during interviews and demonstrate your genuine interest in the company.
✨Tip Number 2
Network with current or former employees of Border Biscuits on platforms like LinkedIn. They can provide valuable insights into the company culture and expectations for the Brand Manager role, which can give you an edge in your application.
✨Tip Number 3
Prepare specific examples of your past marketing successes that align with the responsibilities outlined in the job description. Be ready to discuss how you've managed projects, worked with cross-functional teams, and driven brand growth in previous roles.
✨Tip Number 4
Stay updated on current consumer and food trends. Being able to discuss these trends and how they relate to Border Biscuits' products during your interview will showcase your industry knowledge and strategic thinking skills.
We think you need these skills to ace Brand Manager (Maternity Cover) in Lanark
Some tips for your application 🫡
Tailor Your CV:Make sure your CV highlights relevant marketing experience, particularly in a manufacturing or branded business. Emphasise your project management skills and any leadership roles you've held.
Craft a Compelling Cover Letter:In your cover letter, express your passion for the brand and the role. Discuss how your skills align with the job requirements, particularly your experience with the full marketing mix and agency management.
Showcase Your Communication Skills:Since excellent written communication is crucial for this role, ensure your application is free from errors. Use clear and concise language to demonstrate your ability to communicate effectively.
Highlight Relevant Projects:Include specific examples of past projects where you successfully executed marketing strategies or managed budgets. This will showcase your ability to deliver results within set timescales.
How to prepare for a job interview at Border Biscuits
✨Know the Brand Inside Out
Before your interview, make sure you thoroughly research Border Biscuits. Understand their brand values, product range, and recent marketing campaigns. This knowledge will help you demonstrate your passion for the brand and how you can contribute to its growth.
✨Showcase Your Marketing Expertise
Prepare to discuss your previous marketing experiences, especially in a manufacturing or branded business. Be ready to provide specific examples of successful projects you've managed, focusing on your role in strategy execution and results achieved.
✨Demonstrate Leadership Skills
As a Brand Manager, you'll be expected to lead a team. Highlight your leadership experiences during the interview, including how you've mentored team members and managed cross-functional collaborations. Share examples that showcase your ability to inspire and develop others.
✨Prepare for Scenario-Based Questions
Expect questions that assess your problem-solving and project management skills. Prepare for scenario-based questions where you might need to outline how you would handle specific challenges related to brand strategy or marketing execution. Use the STAR method (Situation, Task, Action, Result) to structure your responses.
