At a Glance
- Tasks: Build strong relationships with key accounts and drive profitable growth for our delicious biscuits.
- Company: Join Border Biscuits, a leading biscuit manufacturer with 40 years of heritage.
- Benefits: Competitive salary, performance bonuses, professional growth opportunities, and supportive work environment.
- Other info: Inclusive workplace welcoming diverse backgrounds; apply by 12th October 2025.
- Why this job: Be part of a creative team and spread joy through our award-winning biscuits.
- Qualifications: Experience in managing national accounts and a passion for driving growth.
The predicted salary is between 36000 - 60000 £ per year.
Location: South Faulds Road, Lanark, Lanarkshire, Scotland ML11 7SR
(with flexibility for field‑based working)
ABOUT US
Join our deliciously creative team at Border Biscuits, a renowned and leading multi award winning biscuit manufacturer based in the picturesque town of Lanark. With over 40 years of heritage, we craft the finest biscuits using traditional methods and quality ingredients. Our commitment to excellence has earned us numerous awards and a loyal customer base, making Border Biscuits a household name throughout the UK and beyond.
We are looking for a commercially driven National Account Manager to support the continued growth of our Foodservice and Out of Home (FS&OOH) channel across the UK.
ABOUT YOU
You are a strong technical leader with a deep understanding of food safety. You are a commercially astute sales professional with strong relationship‑building and negotiation skills. You thrive in a fast‑paced FMCG environment, are confident managing national customer relationships, and motivated by delivering sustainable, profitable growth through collaborative partnerships.
THE ROLE
Reporting to the Head of OOH, the National Account Manager is responsible for building and maintaining strong relationships across a portfolio of key UK Foodservice and Out of Home customers.
The role is accountable for delivering sustainable and profitable growth across the account base in line with Border Biscuits’ FS & OOH strategy. You will act as the primary commercial contact for assigned accounts, leading joint business planning, pricing, promotional strategy, and contract negotiations.
Working cross‑functionally with Marketing, Category & Insights, Finance, Procurement, and the wider Sales team, you will ensure customer plans are aligned with brand strategy, internal capability, and operational capacity.
HOW YOU WILL IMPACT
You will define product vision, positioning, and success measures. You will play a key role in growing Border Biscuits’ presence and performance within the Foodservice and OOH channel.
Key accountabilities include
- Developing and maintaining strong, long‑term customer relationships.
- Creating and delivering Joint Business Plans that drive growth at agreed levels of profitability.
- Leading pricing, promotional planning, and contract / terms negotiations.
- Implementing promotional plans aligned to brand values, customer strategy, and capacity constraints.
- Conducting post‑promotional analysis to optimise investment and improve forecasting accuracy.
- Monitoring and reporting on financial performance (volume, revenue, margin and promotional spend).
- Accurately forecasting customer demand in line with monthly S&OP cycles and weekly outlooks.
- Supporting Finance with pricing queries and Procurement with availability management.
- Identifying market trends, risks and opportunities and sharing insights with the wider business.
- Contributing to annual budgeting and planning processes.
WHAT YOU WILL BRING
Required
- Proven FMCG commercial acumen with experience negotiating value‑led joint customer plans.
- Strong relationship‑building and presentation skills across a wide B2B stakeholder network.
- Tracked record of P&L ownership and delivery of profitable growth in a branded environment.
- Strong analytical skills with the ability to translate data and insight into clear actions.
- Experience launching NPD / EDP with customers.
- Understanding of changing consumer needs and marketplace pressures.
- Experience developing new business streams and growth opportunities.
- Experience managing national end‑user Foodservice & OOH accounts.
- Passion for food, ideally within bakery or treat categories.
- Experience managing e‑commerce promotional activities.
- Experience managing wholesaler accounts and established industry networks.
WHAT WE OFFER
- A competitive salary with performance‑based incentives that reward your success.
- Annual OTE discretionary sales bonus of up to 20%.
- Opportunities for professional growth and access to development programmes to enhance your skills.
- A dynamic and supportive working environment with a friendly team.
- Access to free counselling and support services for personal and professional support.
- Free 24/7 GP helpline.
- Optional salary sacrifice scheme.
- Paid volunteering opportunities within Lanark.
- The opportunity to lead innovation and product improvement activity in a collaborative food manufacturing environment.
A full UK driving licence is required.
At Border Biscuits, we are committed to creating an inclusive and diverse workplace. We welcome applications from candidates of all backgrounds and experiences. Please note that only shortlisted candidates will be contacted for further selection stages.
National Account Manager in Lanark employer: Border Biscuits Ltd
At Border Biscuits, we pride ourselves on being an excellent employer, offering a competitive salary and performance-based incentives that truly reward your success. Our dynamic and supportive work culture fosters professional growth through access to development programmes, while our picturesque location in Lanark provides a unique blend of community spirit and beautiful surroundings, making it an ideal place to thrive both personally and professionally.
StudySmarter Expert Advice🤫
We think this is how you could land National Account Manager in Lanark
✨Tip Number 1
Network like a pro! Reach out to your connections in the FMCG industry, especially those who have experience with national accounts. A friendly chat can lead to valuable insights or even a referral that could land you an interview.
✨Tip Number 2
Prepare for those interviews by researching Border Biscuits and their products. Show us that you’re not just passionate about biscuits but also understand their market strategy. Tailor your answers to reflect how you can contribute to their growth.
✨Tip Number 3
Practice makes perfect! Conduct mock interviews with friends or mentors to refine your pitch. Focus on how your experience aligns with managing national accounts and driving growth in grocery and convenience channels.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows us you’re genuinely interested in joining our deliciously creative team at Border Biscuits.
We think you need these skills to ace National Account Manager in Lanark
Some tips for your application 🫡
Show Your Passion for Biscuits:When you're writing your application, let your love for biscuits shine through! We want to see your enthusiasm for our products and how you can help spread that joy.
Tailor Your Experience:Make sure to highlight your experience in managing national accounts, especially in the grocery and convenience channels. We’re looking for someone who knows how to drive growth, so be specific about your achievements!
Be Data-Driven:Since we value insights, include examples of how you've used data to support your sales proposals. Show us how you’ve turned numbers into actionable strategies that led to success.
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity with Border Biscuits.
How to prepare for a job interview at Border Biscuits Ltd
✨Know Your Biscuits
Before the interview, make sure you know Border Biscuits inside out. Familiarise yourself with their product range, recent promotions, and any awards they've won. This will show your genuine interest in the company and help you connect your experience to their brand.
✨Showcase Your Sales Savvy
Prepare specific examples of how you've successfully managed national accounts in the grocery and convenience channels. Highlight your understanding of key growth levers like Product, Price, Place, and Promotion, and be ready to discuss how you've used data to drive sales.
✨Craft a Joint Business Plan
Think about how you would approach creating a Joint Business Plan for one of Border Biscuits' key accounts. Be ready to discuss your strategy for driving growth and profitability, as this is a crucial part of the role. It’ll demonstrate your strategic thinking and alignment with their goals.
✨Stay Ahead of Trends
Research current trends in the FMCG sector, especially within the biscuit market. Be prepared to share insights on how these trends could impact Border Biscuits and suggest innovative ideas that could enhance their market presence. This shows you're proactive and forward-thinking.
