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- Tasks: Build strong relationships with key accounts and drive profitable growth for our delicious biscuits.
- Company: Join Border Biscuits, a leading biscuit manufacturer with 40 years of heritage.
- Benefits: Competitive salary, performance bonuses, professional growth opportunities, and supportive work environment.
- Why this job: Be part of a creative team and spread joy through our award-winning biscuits.
- Qualifications: Experience in managing national accounts and a passion for driving growth.
- Other info: Inclusive workplace welcoming diverse backgrounds; apply by 12th October 2025.
The predicted salary is between 36000 - 60000 £ per year.
Location: Lanark, Scotland or Field Based (Remote based in North of England)
Salary : DOE up to £50k
ABOUT US:
Join our deliciously creative team at Border Biscuits, a renowned and leading biscuit manufacturer based in the picturesque town of Lanark. With 40 years of heritage, we craft the finest biscuits using traditional methods and quality ingredients. Our commitment to excellence has earned us numerous awards and a loyal customer base, making Border Biscuits a household name throughout the UK and beyond.
As we continue to expand our market presence, we\’re looking for a passionate and dynamic National Account Manager to join our team and help us spread the joy of our biscuits far and wide.
ABOUT YOU:
Are you a dynamic and strategic sales professional with a sweet spot for biscuits? Do you have a knack for identifying opportunities and crafting innovative solutions that drive profitable growth? If you\’re enthusiastic about creating memorable experiences with our products, you might be the perfect fit forour team.
THE ROLE:
The National Account Manager is responsible for building and maintaining strong relationships within a portfolio of key accounts in the UK Grocery and Convenience channels. Their key objective is to deliver profitable growth for Border Biscuits across their account base in line with Border Biscuits 5-year strategy. A key focus for this role will be to drive continued volume growth of Border Retail and Mini-pack segments.
HOW YOU WILL IMPACT:
- Accountable for developing and maintaining strong long-term relationships with key customers
- Accountable for the generation of Joint Business Plans for each customer that drive growth at agreed levels of profitability for the Border brand
- Responsible for implementing a promotional plan that is aligned with Border brand values and strategy, the customer’s promotional strategy and with internal capacity constraints
- Responsible for conducting regular post promotional analysis to optimise promotional investment and enhance forecasting accuracy for future events
- Responsible for using internal sales reports to track, measure and evaluate trends, providing commentary to the Sales Director and to the wider business on performance versus targets
- Responsible for keeping abreast of industry and market trend and best practices, sharing learnings with the wider commercial team
- Accountable for ensuring that all relevant customer and internal administration is accurate and submitted on time
- Responsible for ensuring that customer availability is at agreed levels through regular contact with Supply Chain
- Responsible for supporting the Finance team to resolve any pricing issues with the customer base
- Accountable for budget planning within their account portfolio, preparing and presenting annually their individual account plans to the wider commercial team
- Accountable for accurately forecasting customer demand in line with Border monthly sales and operations cycle and updating on in month outlook weekly
WHAT YOU WILL BRING:
- Experience of managing national accounts in the grocery and convenience channel.
- A clear understanding of the various levers to pull to deliver growth within grocery and convenience, e.g. Product, Price, Place, Promotion.
- Experience of working in a branded environment.
- Experience in using data and insights to support sales proposals.
WHAT WE OFFER:
- A competitive salary with performance-based incentives that reward your success.
- Annual OTE discretionary sales bonus of up to 20%.
- Opportunities for professional growth and access to development programs to enhance your skills.
- A dynamic and supportive working environment with a friendly team.
- Access to free counselling and support services for personal and professional support.
- Free 24/7 GP helpline.
- Optional salary sacrifice schemes.
- Paid volunteering opportunities within Lanark.
If you are excited by this opportunity and ready to be part of our exciting journey, we would love to hear from you.
HOW TO APPLY:
To apply for the position of National Account Manager at Border Biscuits, click apply now.
Applications accepted until the closing date of 12 th October 2025. We look forward to hearing from you! Please note that interviews will begin immediately for this role and therefore the role may be filled before the closing date.
At Border Biscuits, we are committed to creating an inclusive and diverse workplace. We welcome applications from candidates of all backgrounds and experiences. Please note that only shortlisted candidates will be contacted for further selection stages.
FMCG, NAM Experience in Top 4 multiple retailers, SMT experience, Branded experience, impulse category experience
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National Account Manager employer: Border Biscuits Ltd
Contact Detail:
Border Biscuits Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land National Account Manager
✨Tip Number 1
Network like a pro! Reach out to your connections in the FMCG industry, especially those who have experience with national accounts. A friendly chat can lead to valuable insights or even a referral that could land you an interview.
✨Tip Number 2
Prepare for those interviews by researching Border Biscuits and their products. Show us that you’re not just passionate about biscuits but also understand their market strategy. Tailor your answers to reflect how you can contribute to their growth.
✨Tip Number 3
Practice makes perfect! Conduct mock interviews with friends or mentors to refine your pitch. Focus on how your experience aligns with managing national accounts and driving growth in grocery and convenience channels.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows us you’re genuinely interested in joining our deliciously creative team at Border Biscuits.
We think you need these skills to ace National Account Manager
Some tips for your application 🫡
Show Your Passion for Biscuits: When you're writing your application, let your love for biscuits shine through! We want to see your enthusiasm for our products and how you can help spread that joy.
Tailor Your Experience: Make sure to highlight your experience in managing national accounts, especially in the grocery and convenience channels. We’re looking for someone who knows how to drive growth, so be specific about your achievements!
Be Data-Driven: Since we value insights, include examples of how you've used data to support your sales proposals. Show us how you’ve turned numbers into actionable strategies that led to success.
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity with Border Biscuits.
How to prepare for a job interview at Border Biscuits Ltd
✨Know Your Biscuits
Before the interview, make sure you know Border Biscuits inside out. Familiarise yourself with their product range, recent promotions, and any awards they've won. This will show your genuine interest in the company and help you connect your experience to their brand.
✨Showcase Your Sales Savvy
Prepare specific examples of how you've successfully managed national accounts in the grocery and convenience channels. Highlight your understanding of key growth levers like Product, Price, Place, and Promotion, and be ready to discuss how you've used data to drive sales.
✨Craft a Joint Business Plan
Think about how you would approach creating a Joint Business Plan for one of Border Biscuits' key accounts. Be ready to discuss your strategy for driving growth and profitability, as this is a crucial part of the role. It’ll demonstrate your strategic thinking and alignment with their goals.
✨Stay Ahead of Trends
Research current trends in the FMCG sector, especially within the biscuit market. Be prepared to share insights on how these trends could impact Border Biscuits and suggest innovative ideas that could enhance their market presence. This shows you're proactive and forward-thinking.
