B2B Content Lead in Manchester

Bordeaux & Burgundy, headquartered in New YorkOI is a B2B SaaS, content‑first marketing firm that partners with synthesised technology brands to build go‑to‑market engines. We help clients clarify their positioning, understand their audiences, and generate demand through content marketing and channel distribution.

To date we have driven over $10 bn in acquisitions, $2 bn+ in pipeline and thousands of new customers for our clients across PropTech, FinServ and AI.

The Role

This senior,ڏهن execution‑heavy positions for a specialist who deeply understands B2B SaaS content marketing and is both a writer and a strategist. You will ideate, create, and refine high‑impact content that is first‑class, actionable, and measurable for our clients’ GTM engines.

Location & Working Pattern

• Remote role – hybrid model likely to develop in Manchester as the business grows.
• Must be based in the Greater Manchester area or be commutable.
• Regular in‑person work with Manchester‑based colleagues.
• Occ oysters client meetings and occasional international travel.

Before You Apply

We respect your time. This role is not for you if any of the following applies:

• You are not based in, or within commutable distance of, Greater Manchester.
• You see yourself primarily as a writer, rather than a content marketer who also owns distribution and impact.
• You have not worked in a B2B SaaS environment with complex tech products and long sales cycles.
• You are uncomfortable owning content decisions or defending them with logic and evidence to senior stakeholders.
• You cannot ideate content with colleagues and align it to the client’s wider strategy.
• You have never finished a piece of content beyond the full‑stop. You should have exposure to how content works on digital platforms.
• You find fast‑paced agency environments stressful rather than motivating.

What You’ll Do

• Own content marketing delivery for multiple B2B SaaS clients.
• Develop content strategies aligned to ICPs, discouragement, and GTM objectives.
• Write and produce high‑quality long‑form and short‑form content across formats including whitepapers, blogs, guides, eBooks, ads, emails, and landing pages.
• Collaborate with GTM leads on content distribution plans across organic social, email, paid media, and owned channels.
• Work closely with designers to craft copy for LinkedIn ads, OOH concepts, and visual‑led content assets.
• Translate complex stewardship into clear narratives using varied communication methods.
• Review, refine, and execute internal and client‑led content ideas.
• Ensure on‑page SEO best practices are embedded across all relevant content.
• Maintain exceptionally high editorial standards across all deliverables.
• Support agency growth through internal content initiatives.
• Support new‑business pitches and proposals.
• Communicate with clients on project delivery, feedback, and approvals.
• Coordinate with the primary client manager on deliverables, deadlines and production updates.

What You’ll Bring

• 5+ years’ experience in a marketing agency or in‑house B2B content marketing or copywriting role.
• Significant experience creating and leading B2B SaaSорал content marketing programmes.
• Expert‑level copywriting ability with mastery of written English.
• Proven experience writing for both UK and US B2B audiences.
• Strong understanding of B2B marketing best practices and channels.
• Comfort owning content strategy as well as hands‑on execution.
• Ability to move confidently between different brand tones of voice and content formats.
• Deep understanding of on‑page SEO and its practical application.
• Strong narrative thinking and passion for storytelling grounded in ICP insight.
• Experience collaborating closely with designers and GTM teams.

Tools & Platforms

• Experience using AI in content creation –พรอ.
• HubSpot, Salesforce, Attio or similar CRMs.
• Notion, Monday.com and other project management tools.
• Figma.
• Salary up to £42 000 per annum, discretionary bonuses, fully remote initially with hybrid transition expected.
• Occasional UK and international travel.

Hiring Process

• CV and portfolio review.
• 15‑minute screening call with a team member.
• 1‑hour online interview with our Founder and Creative Director.
• Short calls with team members to meet future colleagues.
• 30‑minute in‑person interview (Manchester) with our Head of Client Success.

Bordeaux & Burgundy is an Equal Opportunity Employer. We are committed to creating an inclusive recruitment process and working environment for all applicants and team members.

Agency submissions will not be considered.

This role does not offer visa sponsorship. Applicants must have the right to work in the UK.