At a Glance
- Tasks: Lead two stores, inspire teams, and deliver exceptional customer service.
- Company: Join Boots Opticians, a leader in retail with a focus on people and service.
- Benefits: Enjoy competitive pay, employee discounts, flexible benefits, and wellness support.
- Other info: Embrace a diverse and inclusive workplace with great career growth opportunities.
- Why this job: Make a real impact by leading a passionate team and enhancing customer experiences.
- Qualifications: Retail management experience and a passion for customer care are essential.
The predicted salary is between 30000 - 40000 £ per year.
Are you an experienced retail leader who cares about people, takes pride in great customer service, and knows how to bring out the best in a team? We have two stores and one opportunity for you to step into a Twinsite Store Manager role with Boots Opticians, leading our Croydon Whitgift and London Road locations. You'll bring clarity, energy and expertise to both sites, delivering exceptional customer care every day.
What you’ll be doing
- As Twinsite Store Manager, you will report into the Regional Manager and bring energy, direction and purpose to your stores.
- This is a hands‑on leadership role where you will spend time on the shop floor, supporting your team and role‑modeling how great care and strong sales performance go hand in hand.
- You will balance the day‑to‑day running of two stores while keeping a clear focus on people, standards and experience.
- Lead and inspire your teams to deliver exceptional service.
- Drive sales and performance, balancing customer care with commercial goals.
- Bring both store teams together to create one aligned, positive culture.
- Support the delivery of services such as Optomap eye scans, offering clear and trusted advice.
- Champion the Boots brand and make your stores stand out.
- Get to know your people – what motivates them and where they need support.
- Coach and develop your team, building confidence, skills and experience.
- Use data and insight to identify opportunities and improve performance.
- Create store environments your teams are proud of and customers want to return to.
What you’ll need to have (our must‑haves)
- Retail store management experience.
- Strong customer service skills and a genuine passion for customer care.
- Experience driving performance and implementing strategy in-store.
- A calm, flexible approach with the confidence to adapt at pace.
- A collaborative style, with the ability to build strong team culture and local relationships.
- A passion for learning – you’ll complete our Step into Optics programme within your first 3 months.
It would be great if you also have
- Confidence using digital tools, systems and performance insight.
- Experience leading larger teams or multiple locations.
- Optical or clinical experience.
Rewards designed for you
- Boots Retirement Savings Plan.
- Discretionary annual bonus.
- Generous employee discounts.
- Enhanced maternity/paternity/adoption leave pay and gift card for anyone expecting or adopting a child.
- Flexible benefits scheme including option to buy additional holiday, discounted gym membership, life assurance, activity passes and much more.
- Access to free, 24/7 counselling and support through TELUS Health, our Employee Assistance Programme.
Boots is a proud equal opportunity employer. The diversity of our colleagues is so important to us, and we create a positive and inclusive workplace for everyone who steps through the door.
Twinsite Store Manager - Opticians (Croydon) employer: Boots
Boots Opticians is an exceptional employer that prioritises both employee well-being and customer satisfaction. With a strong focus on professional development, you will have the opportunity to lead and inspire teams in a supportive environment while enjoying benefits such as a generous employee discount, flexible working options, and access to mental health support. Located in Croydon, you will be part of a diverse and inclusive workplace that values your contributions and fosters a culture of collaboration and growth.
StudySmarter Expert Advice🤫
We think this is how you could land Twinsite Store Manager - Opticians (Croydon)
✨Tip Number 1
Get to know the company inside out! Research Boots Opticians, their values, and what makes them tick. This way, when you walk into that interview, you can show off your knowledge and passion for the brand.
✨Tip Number 2
Practice your leadership stories! Think of specific examples where you've inspired your team or improved customer service. We want to hear how you’ve made a difference in previous roles, so be ready to share those gems.
✨Tip Number 3
Show your enthusiasm for customer care! Be prepared to discuss how you balance great service with driving sales. We love candidates who can demonstrate their commitment to both customers and business goals.
✨Tip Number 4
Don’t forget to ask questions! This shows your interest and helps you gauge if the role is right for you. Ask about team culture, growth opportunities, and how they measure success in the Twinsite Store Manager role.
We think you need these skills to ace Twinsite Store Manager - Opticians (Croydon)
Some tips for your application 🫡
Show Your Leadership Skills:Make sure to highlight your retail management experience in your application. We want to see how you've led teams and driven performance in the past, so share specific examples that showcase your leadership style and achievements.
Emphasise Customer Care:Since exceptional customer service is key for us, don’t forget to mention your passion for customer care. Share stories that demonstrate how you’ve gone above and beyond to ensure customers have a great experience in your previous roles.
Be Authentic:We love authenticity! Let your personality shine through in your written application. Be genuine about your motivations and what excites you about the Twinsite Store Manager role at Boots Opticians.
Apply Through Our Website:To make sure your application gets the attention it deserves, apply directly through our website. It’s the best way for us to receive your details and get you on the path to joining our team!
How to prepare for a job interview at Boots
✨Know Your Stores Inside Out
Before the interview, make sure you’re familiar with both the Croydon Whitgift and London Road locations. Understand their unique challenges and strengths. This will show your potential employer that you’re genuinely interested in the role and ready to hit the ground running.
✨Showcase Your Leadership Style
Be prepared to discuss your leadership approach and how you inspire teams. Share specific examples of how you've motivated staff in previous roles, especially in retail settings. Highlight your ability to balance customer care with driving sales performance.
✨Emphasise Customer Service Passion
Since this role is all about exceptional customer care, come armed with stories that demonstrate your commitment to great service. Talk about times when you went above and beyond for customers and how you’ve trained your team to do the same.
✨Prepare for Scenario Questions
Expect questions that ask how you would handle specific situations, like managing a busy store or resolving a customer complaint. Think through your responses ahead of time, using the STAR method (Situation, Task, Action, Result) to structure your answers effectively.
