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- Tasks: Shape Boots.com’s future by driving SEO strategies and boosting online visibility.
- Company: Join Boots, a leading health and beauty retailer with a focus on inclusivity.
- Benefits: Enjoy flexible benefits, employee discounts, and a supportive work environment.
- Why this job: Make a real impact on digital growth while developing your SEO expertise.
- Qualifications: Proven SEO experience and strong analytical skills are essential.
- Other info: Collaborative culture with opportunities for personal and professional growth.
The predicted salary is between 30000 - 42000 £ per year.
Overview
Contract: Fixed Term - 6 Months
Shift pattern: Full Time - 5 days in the office
Location: Nottingham Support Office - NG90
Closing date: 5th December 2025
About the role
We are looking for a passionate SEO Specialist to play a key role in shaping the future of Boots.com. In this role, you will support the planning and execution of our SEO roadmap, helping us achieve ambitious sales and brand awareness goals. Your expertise will drive high-quality traffic, boost profitable sales, and attract new customers.
Responsibilities
- Leverage SEO tools and analytics platforms (e.g., Google Search Console, SEMrush, Pidatametrics, Similarweb) to track search trends and monitor organic performance.
- Conduct keyword research and provide actionable insights to guide on-site optimisations and overall SEO strategy aligned with KPIs.
- Ensure Boots.com is optimised for emerging AI-driven search experiences and Large Language Model (LLM) visibility.
- Perform regular SEO audits and analysis to inform ecommerce and merchandising teams for continuous improvement.
- Monitor and maintain technical SEO site health using tools such as Lumar and Screaming Frog.
- Deliver best-practice training sessions to wider ecommerce teams to embed SEO principles.
- Prepare and present clear, actionable reports on organic performance metrics and KPIs.
- Support new product development (NPD) and seasonal launches to ensure optimal SEO implementation.
- Collaborate with and provide guidance to the SEO Assistant to achieve team objectives.
- Act as the SEO point of contact across key stakeholder groups (Trading, Digital Experience, Merchandising, Product, and IT), ensuring SEO is embedded in decision-making, project planning, and execution.
Qualifications
- You have proven experience in an SEO role, with a solid understanding of both on-page and technical SEO best practices.
- You are highly analytical, confident in using data and insights to shape strategy, improve performance, and deliver impactful SEO plans.
- You excel at stakeholder management, comfortable presenting and sharing insight.
- You thrive in a fast-paced environment, managing multiple projects simultaneously without compromising quality.
- Attention to detail is second nature to you, and accuracy is something you never compromise on.
- You bring hands-on experience with website CMS platforms (e.g., AEM) and are eager to apply this knowledge to drive results.
Benefits
- Boots Retirement Savings Plan
- Discretionary annual bonus
- Generous employee discounts
- Enhanced maternity/paternity/adoption leave pay and gift card for anyone expecting or adopting a child
- Flexible benefits scheme including option to buy additional holiday, discounted gym membership, life assurance, activity passes and much more.
- Access to free, 24/7 counselling and support through TELUS Health, our Employee Assistance Programme.
Why Boots
At Boots, we foster a working environment where consideration and inclusivity help everyone to be themselves and reach their full potential. We are proud to be an equal opportunity employer, passionate about embracing the diversity of our colleagues and providing a positive and inclusive working environment for all.
What’s next
If successfully selected for interview the Talent Partner will reach out to discuss the interview process with you in more depth. Where a role is advertised as full-time, we are open to discussing part-time and job share options during the application process. If you require additional support as part of the application and interview process, we are happy to provide reasonable adjustments to help you to be at your best.
This role requires the successful candidate to complete a pre-employment check after receiving an offer. Depending on your location you will be asked to submit either a DBS (Disclosure & Barring Service), PVG (Protection of Vulnerable Groups) or an Access NI Check.
SEO Specialist - 6m FTC employer: BOOTS
Contact Detail:
BOOTS Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land SEO Specialist - 6m FTC
✨Tip Number 1
Get to know the company inside out! Research Boots, their values, and recent projects. This will help you tailor your conversations during interviews and show that you're genuinely interested in being part of their team.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to a referral, which is always a bonus!
✨Tip Number 3
Prepare for those tricky interview questions! Think about how your skills align with the role of an SEO Specialist at Boots. Practise your responses so you can confidently showcase your expertise and experience.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the Boots team!
We think you need these skills to ace SEO Specialist - 6m FTC
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the SEO Specialist role. Highlight your experience with SEO tools and analytics, and show us how your skills align with our goals at Boots.com.
Showcase Your Analytical Skills: We love data-driven insights! In your application, share examples of how you've used analytics to shape SEO strategies in the past. This will help us see your analytical prowess right from the start.
Be Clear and Concise: When writing your application, keep it straightforward. Use clear language and avoid jargon where possible. We want to understand your experience and passion for SEO without wading through unnecessary fluff.
Apply Through Our Website: Don’t forget to submit your application through our official website! It’s the best way to ensure we receive your details directly and can consider you for this exciting opportunity.
How to prepare for a job interview at BOOTS
✨Know Your SEO Tools
Familiarise yourself with the SEO tools mentioned in the job description, like Google Search Console and SEMrush. Be ready to discuss how you've used these tools in past roles to track performance and inform strategy.
✨Showcase Your Analytical Skills
Prepare to demonstrate your analytical prowess by discussing specific examples where data-driven insights led to successful SEO strategies. Highlight any KPIs you’ve improved and how you measured success.
✨Understand Technical SEO
Brush up on technical SEO concepts and be prepared to talk about how you’ve maintained site health using tools like Screaming Frog. This will show that you can handle the technical aspects of the role effectively.
✨Engage with Stakeholders
Think of examples where you’ve successfully collaborated with different teams or stakeholders. Being able to communicate your SEO insights clearly will be crucial, so practice articulating your thoughts in a concise manner.
