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- Tasks: Manage PPC and Affiliates accounts to drive growth for Boots ROI.
- Company: Join Boots, a leading healthcare retailer in Ireland with a focus on eCommerce.
- Benefits: Enjoy flexible benefits, employee discounts, and a supportive work environment.
- Why this job: Be part of an innovative team shaping the future of digital marketing.
- Qualifications: Experience in PPC and Affiliates, with strong analytical skills.
- Other info: Inclusive culture that values diversity and personal growth.
The predicted salary is between 36000 - 60000 £ per year.
The Republic of Ireland eCommerce team sits within our ROI trading team and is responsible for driving forward the E-commerce Strategy for Boots ROI, covering performance marketing channels such as PPC, Affiliates and SEO. We are looking for a PPC and Affiliates Specialist to join our growing E-commerce team, working across our Paid Search and Affiliates accounts, which drive performance for all Boots ROI product categories.
You will be responsible for the day-to-day management and trading of the PPC and Affiliates accounts in collaboration with our agencies, identifying growth opportunities, working with the latest insights and advancements with support from our teams at Google and Bing. You will also support the E-commerce Manager in the development of the Boots Performance Strategy for Paid Search and Affiliates.
Key Responsibilities- Managing the day-to-day delivery of the PPC and Affiliates strategy for all key product categories including budget management, optimising towards core ROAS KPIs, setting priorities and giving direction to our Agency PPC and Affiliates team.
- Driving Strategy development, change and innovation in the Paid Search space as well as Affiliates program - supporting the E-commerce Manager in integrating industry leading technology, new bidding approaches and shopping sophistication, taking the lead on key projects - all in the name of driving growth.
- Measurement and reporting; producing reports and communicating Paid Search and Affiliates results to internal and external stakeholders, continuously showcasing the value being driven by the PPC and Affiliates channel.
- Working closely with internal stakeholders across Ecommerce, Marketing and Finance to ensure the PPC and Affiliates channel is supporting business priorities, wider marketing campaigns and key projects.
- The management of a Tier One Google Account and working in close proximity with some of the best Retail talent Google has to offer.
- A passion for PPC and Affiliates and innovation in this space, with a performance-driven growth mindset, keen to make a huge difference across one of the ROI's biggest healthcare retailers.
- Experience in a similar PPC role at either agency or in-house level (hands-on experience with SA360, Google Analytics and Google Ads is desirable).
- Proficiency in managing large scale marketing budgets and ensuring optimal deployment in-channel.
- Strong attention to detail and analytical skills are essential as are the ability to craft a story from data.
- A passion for the wider landscape of Digital Marketing with a hunger for developing your knowledge.
- It would be great if you also have Affiliates experience.
At Boots, we foster a working environment where consideration and inclusivity help everyone to be themselves and reach their full potential. We are proud to be an equal opportunity employer, passionate about embracing the diversity of our colleagues and providing a positive and inclusive working environment for all.
Our benefits- Boots Retirement Savings Plan
- Discretionary annual bonus
- Generous employee discounts
- Enhanced maternity/paternity/adoption leave pay and gift card for anyone expecting or adopting a child
- Flexible benefits scheme including holiday buying, discounted gym membership, life assurance, activity passes and more.
- Access to free, 24/7 counselling and support through TELUS Health, our Employee Assistance Programme.
We have a great range of benefits in addition to the above that offer flexibility to suit you - find out more at boots.jobs/rewards.
If your application is successful, our in-house recruitment team will be in touch to arrange an interview and to answer any initial questions you have. If you have not been successful on this occasion, you’ll be notified by email. Where a role is advertised as full-time, we are open to discussing part-time and job share options during the application process. If you require additional support as part of the application and interview process, we are happy to provide reasonable adjustments to help you to be at your best.
Ppc And Affiliates Specialist - Boots Republic of Ireland employer: BOOTS
Contact Detail:
BOOTS Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Ppc And Affiliates Specialist - Boots Republic of Ireland
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those at Boots or similar companies. A friendly chat can open doors and give you insights that might just land you an interview.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your PPC and Affiliates successes. When you get the chance to chat with recruiters, having tangible examples will make you stand out.
✨Tip Number 3
Stay updated on trends! The digital marketing landscape is always changing. Follow industry blogs, join webinars, and engage in forums to keep your knowledge fresh and relevant.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of the Boots team.
We think you need these skills to ace Ppc And Affiliates Specialist - Boots Republic of Ireland
Some tips for your application 🫡
Show Your Passion: Let us see your enthusiasm for PPC and Affiliates! Share specific examples of how you've driven performance in previous roles. This will help us understand your growth mindset and how you can make a difference at Boots.
Tailor Your Application: Make sure to customise your CV and cover letter to highlight relevant experience, especially with tools like SA360 and Google Ads. We want to see how your skills align with our needs, so don’t hold back!
Be Data-Driven: Since we love numbers, include metrics that showcase your achievements. Whether it’s improving ROAS or managing budgets, quantifying your impact will grab our attention and show us you’re results-oriented.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, you’ll find all the details about the role and our fantastic benefits there!
How to prepare for a job interview at BOOTS
✨Know Your PPC and Affiliates Stuff
Make sure you brush up on your knowledge of PPC and affiliate marketing strategies. Familiarise yourself with the latest trends, tools like Google Ads and SA360, and be ready to discuss how you've used data to drive performance in past roles.
✨Showcase Your Analytical Skills
Prepare to demonstrate your analytical prowess by bringing examples of reports or case studies where you've turned data into actionable insights. Highlight how your attention to detail has led to successful campaigns and improved ROAS.
✨Understand Boots' E-commerce Strategy
Dive deep into Boots' eCommerce strategy and their approach to performance marketing. Be ready to discuss how you can contribute to their goals and what innovative ideas you might bring to the table to enhance their PPC and affiliate channels.
✨Ask Insightful Questions
Prepare a few thoughtful questions about the role and the team dynamics. This shows your genuine interest in the position and helps you gauge if the company culture aligns with your values, especially regarding inclusivity and growth opportunities.
