At a Glance
- Tasks: Manage PPC and Affiliates accounts, driving performance for Boots ROI's eCommerce strategy.
- Company: Boots is a leading healthcare retailer in Ireland, committed to inclusivity and diversity.
- Benefits: Enjoy flexible benefits, generous discounts, and a supportive work environment.
- Why this job: Join a dynamic team, innovate in digital marketing, and make a real impact.
- Qualifications: Experience in PPC roles, strong analytical skills, and a passion for digital marketing.
- Other info: Open to part-time options and offers support throughout the application process.
The predicted salary is between 36000 - 60000 Β£ per year.
Closing Date: 10th October
Location: Nottingham
Contract: Permanent
Recruitment Partner: Frankie McCallister-Lyas
OverviewRepublic of Ireland eCommerce team sits within our ROI trading team and is responsible for driving forward the E-commerce Strategy for Boots ROI, covering performance marketing channels such as PPC, Affiliates and SEO.
We\βre looking for a PPC and Affiliates Specialist to join our growing E-commerce team, working across our Paid Search and Affiliates accounts, which drive performance for all Boots ROI product categories. You will be responsible for the day-to-day management and trading of the PPC and Affiliates accounts in collaboration with our agencies, identifying growth opportunities, working with the latest insights and advancements with support from our teams at Google and Bing. You will also support the E-commerce Manager in the development of the Boots Performance Strategy for Paid Search and Affiliates.
Key Responsibilities
Managing the day-to-day delivery of the PPC and Affiliates strategy for all key product categories including budget management, optimising towards core ROAS KPIs, setting priorities and giving direction to our Agency PPC and Affiliates team.
Driving Strategy development, change and innovation in the Paid Search space as well as Affiliates program- supporting the E-commerce Manager in integrating industry leading technology, new bidding approaches and shopping sophistication, taking the lead on key projects β all in the name of driving growth.
Measurement and reporting; producing reports and communicating Paid Search and Affiliates results to internal and external stakeholders, continuously showcasing the value being driven by the PPC and Affiliates channel.\\ Working closely with internal stakeholders across Ecommerce, Marketing and Finance to ensure the PPC and Affiliates channel is supporting business priorities, wider marketing campaigns and key projects.
The management of a Tier One Google Account and working in close proximity with some of the best Retail talent Google has to offer.
What you\βll need to have
A passion for PPC and Affiliates and innovation in this space, with a performance-driven growth mindset, keen to make a huge difference across one of the ROI\βs biggest healthcare retailer.
Experience in a similar PPC role at either agency or in-house level (hands on experience with SA360, Google Analytics and Google Ads is desirable).
Proficiency in managing large scale marketing budgets and ensuring optimal deployment in-channel.
Strong attention to detail and analytical skills are essential as are the ability to craft a story from data.
A passion for the wider landscape of Digital Marketing with a hunger for developing your knowledge.
It would be great if you also have
Affiliates experience
Why BootsAt Boots, we foster a working environment where consideration and inclusivity help everyone to be themselves and reach their full potential. We are proud to be an equal opportunity employer, passionate about embracing the diversity of our colleagues and providing a positive and inclusive working environment for all.
Our benefits
Boots Retirement Savings Plan
Discretionary annual bonus
Generous employee discounts
Enhanced maternity/paternity/adoption leave pay and gift card for anyone expecting or adopting a child
Flexible benefits scheme including holiday buying, discounted gym membership, life assurance, activity passes and more.
Access to free, 24/7 counselling and support through TELUS Health, our Employee Assistance Programme.
We have a great range of benefits in addition to the above that offer flexibility to suit you β find out more at boots.jobs/rewards. (Please note, any salary estimates given on third-party sites are not provided or endorsed by Boots and may not be accurate)
What\βs nextIf your application is successful, our in-house recruitment team will be in touch to arrange an interview and to answer any initial questions you have. If you have not been successful on this occasion, you\βll be notified by email.
Where a role is advertised as full-time, we are open to discussing part-time and job share options during the application process. If you require additional support as part of the application and interview process, we are happy to provide reasonable adjustments to help you to be at your best.
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Ppc And Affiliates Specialist - Boots Republic of Ireland employer: BOOTS
Contact Detail:
BOOTS Recruiting Team
StudySmarter Expert Advice π€«
We think this is how you could land Ppc And Affiliates Specialist - Boots Republic of Ireland
β¨Tip Number 1
Familiarise yourself with the latest trends in PPC and affiliate marketing. This will not only help you understand the current landscape but also allow you to discuss innovative strategies during your interview.
β¨Tip Number 2
Network with professionals in the eCommerce and digital marketing space, especially those who have experience with Boots or similar companies. This can provide you with valuable insights and potentially a referral.
β¨Tip Number 3
Prepare to showcase your analytical skills by bringing examples of how you've used data to drive PPC performance in previous roles. Be ready to discuss specific metrics and outcomes.
β¨Tip Number 4
Research Boots' current eCommerce strategies and campaigns. Understanding their approach will allow you to tailor your responses and demonstrate your genuine interest in contributing to their goals.
We think you need these skills to ace Ppc And Affiliates Specialist - Boots Republic of Ireland
Some tips for your application π«‘
Tailor Your CV: Make sure your CV highlights relevant experience in PPC and Affiliates. Use specific examples of past roles where you've managed budgets, optimised campaigns, or driven growth to demonstrate your suitability for the position.
Craft a Compelling Cover Letter: In your cover letter, express your passion for PPC and Affiliates. Mention any innovative strategies you've implemented in previous roles and how they align with Boots' goals. Show enthusiasm for contributing to their E-commerce strategy.
Highlight Analytical Skills: Since strong analytical skills are essential for this role, provide examples of how you've used data to drive decisions in past positions. Discuss any tools youβve used, like Google Analytics or SA360, to showcase your technical proficiency.
Showcase Team Collaboration: Emphasise your ability to work with internal stakeholders across various departments. Provide examples of successful collaborations that led to improved performance in PPC or Affiliates, demonstrating your teamwork skills.
How to prepare for a job interview at BOOTS
β¨Show Your Passion for PPC and Affiliates
Make sure to express your enthusiasm for PPC and affiliate marketing during the interview. Share specific examples of how you've successfully managed campaigns in the past and discuss any innovative strategies you've implemented.
β¨Demonstrate Analytical Skills
Prepare to showcase your analytical abilities by discussing how you've used data to drive decisions in previous roles. Be ready to explain how you measure success and optimise campaigns based on performance metrics.
β¨Familiarise Yourself with Tools
Since the role requires hands-on experience with tools like SA360, Google Analytics, and Google Ads, ensure you're well-versed in these platforms. You might be asked to discuss how you've used them to manage budgets and improve campaign performance.
β¨Understand Boots' E-commerce Strategy
Research Boots' current e-commerce initiatives and be prepared to discuss how your skills can contribute to their goals. Understanding their market position and challenges will help you align your answers with their needs.