Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Drive innovative Tech & AI strategies to boost Boots' online and offline growth.
- Company: Join Boots UK, a leading retail brand with an award-winning in-house team.
- Benefits: Enjoy flexible benefits, generous discounts, and a supportive work environment.
- Why this job: Be at the forefront of digital marketing innovation and make a real impact.
- Qualifications: 5+ years in digital media, with a passion for tech and collaboration.
- Other info: Inclusive culture that values diversity and offers excellent career growth.
The predicted salary is between 36000 - 60000 ÂŁ per year.
Closing Date: 25th November
Location: Manchester or Nottingham
Contract: Permanent, Full-Time
Recruitment Partner: Frankie McCallister-Lyas
Overview
Boots UK Performance Media are an award‑winning in‑house team responsible for driving a large % of online and offline growth for our Retail business through best‑in‑class online advertising strategy and activation. Recently in‑hau sed in 2024, we are building one of the UK’s most successful, innovative brand‑side teams through bringing together industry‑leading talent with the very best tech & AI solutions.
As a Performance Media Tech & AI Specialist, you’ll help shape and deliver the next phase of transformation across our performance media channels. You’ll drive the implementation of automation and AI solutions, optimise our technology stack, and work closely with some of the biggest names in media and tech – including Google, Meta, Smartly, Jellyfish and AWIN. Your work will directly power revenue growth, increase efficiency and elevate how we activate across Paid Search, Paid Social, Affiliates and Display.
Key Responsibilities
- Working in close partnership with the Performance Media channel teams, drive the delivery of our Tech & AI roadmap by proactively identifying opportunities for advancement.
- Using your Digital Marketing knowledge: Scope, define and drive Tech & AI programmes with our Tier 1 platform partners, Google, Meta, AWIN and Smartly to pilot and embed cutting‑edge solutions.
- Working with the Tech & AI Manager – co‑lead the centralized plan which brings together: channel teams, partners, ad‑tech and agencies to leverage the best of our ecosystem to enable medium to long‑term growth.
- Plan and execute the rollout of new technology and tools to ensure robust adoption in day‑to‑day operations across the team.
- Track and evidence the impact of new technology and AI integrations on performance, efficiency and channel maturity.
- Stay close to emerging tools, innovations and platform capabilities‑feeding new ideas into the roadmap.
- Support and nurture our Performance Media Tech & AI Exec, leading by example and adding to our culture of growth and curiosity.
What you’ll need to have
- Curious, proactive and always looking for ways to push boundaries through innovation.
- Solid understanding of digital marketing channels – ideally across two of: Paid Search, Paid Social, Affiliates or Display.
- 5+ years of experience in digital media, with a passion for technology and how this can drive growth.
- Practical experience having been hands on with some Digital or Performance Media tools – i.e. Google Ads, SA360, AWIN, Meta Ads, TikTok Ads, Smartly.
- Effective collaborator who enjoys working across internal teams and external partners to bring ideas to life, whilst reducing complexity.
- Bonus if you’ve experimented with AI tools or used automation to streamline your own work.
Why Boots
At Boots, we foster a working environment where consideration and inclusivity help everyone to be themselves and reach their full potential. We are proud to be an equal opportunity employer, passionate about embracing the diversity of our colleagues and providing a positive and inclusive working environment for all.
Our benefits
- Boots Retirement Savings Plan
- Discretionary annual bonus
- Generous employee discounts
- Enhanced maternity/paternity/adoption leave pay and gift card for anyone expecting or adopting a child
- Flexible benefits scheme including holiday buying, discounted gym membership, life assurance, activity passes and more.
- Access to free, 24/7 counselling and support through TELUS Health, our Employee Assistance Programme.
We have a great range of benefits in addition to the above that offer flexibility to suit you – find out more at boots.jobs/rewards. (Please note, any salary estimates given on third‑party sites are not provided or endorsed by Boots and may not be accurate)
What’s next
If your application is successful, our in‑house recruitment team will be in touch to arrange an interview and to answer any initial questions you have. If you have not been successful on this occasion, you’ll be notified by email.
Where a role is advertised as full‑time, we are open to discussing part‑time and job‑share options during the application process. If you require additional support as part of the application and interview process, we are happy to provide reasonable adjustments to help you to be at your best.
#J-18808-Ljbffr
Performance Media Tech & ai Specialist - Boots UK employer: BOOTS
Contact Detail:
BOOTS Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Performance Media Tech & ai Specialist - Boots UK
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those at Boots or similar companies. A friendly chat can open doors and give you insights that might just land you an interview.
✨Tip Number 2
Show off your skills! If you've got experience with digital marketing tools or AI, create a portfolio or a case study. Share it during interviews to demonstrate your hands-on knowledge and passion for tech.
✨Tip Number 3
Prepare for the interview by researching Boots' recent projects and innovations in performance media. Bring ideas to the table on how you can contribute to their Tech & AI roadmap – they’ll love your proactive approach!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the Boots team.
We think you need these skills to ace Performance Media Tech & ai Specialist - Boots UK
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Performance Media Tech & AI Specialist role. Highlight your experience with digital marketing channels and any hands-on work with tools like Google Ads or Meta Ads. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to showcase your curiosity and proactive nature. Tell us about specific projects where you've pushed boundaries through innovation, especially in tech and AI. We love a good story!
Showcase Your Collaboration Skills: Since this role involves working closely with various teams and partners, make sure to highlight your collaboration skills. Share examples of how you've effectively worked with others to bring ideas to life and reduce complexity in past projects.
Apply Through Our Website: Don't forget to apply through our website! It’s the best way to ensure your application gets to us directly. Plus, you’ll find all the details you need about the role and our amazing benefits there!
How to prepare for a job interview at BOOTS
✨Know Your Digital Marketing Stuff
Make sure you brush up on your knowledge of digital marketing channels, especially Paid Search, Paid Social, Affiliates, and Display. Be ready to discuss how you've used these tools in the past and how they can drive growth for Boots UK.
✨Show Off Your Tech Savvy
Since this role is all about Tech & AI, come prepared with examples of how you've implemented technology in your previous roles. Talk about specific tools like Google Ads or Smartly, and any innovative solutions you've piloted.
✨Be a Team Player
Collaboration is key! Think of examples where you've worked closely with internal teams or external partners to bring ideas to life. Highlight your ability to simplify complex processes and how you can contribute to the culture of growth at Boots.
✨Stay Curious and Innovative
Boots values curiosity and innovation, so be ready to share how you stay updated on emerging tools and trends in digital marketing. Discuss any AI tools you've experimented with and how they could benefit the team’s roadmap.